The Ultimate List of Marketing Statistics (2023)

Digital Marketing Statistics 2023

As businesses adapt to the ever-changing marketing landscape, access to up-to-date and relevant statistics can provide valuable insights into consumer behaviour, industry trends, and emerging technologies; you can use Digital Marketing Statistics 2023. By understanding the latest Digital Marketing Statistics 2023, businesses can make informed decisions about their marketing strategies, investments, and tactics. Use this data to make informed decisions and plan your next digital marketing strategy. Digital Marketing Industry Growth is one industry that will not slow down. As the year passes, more brands are investing more in digital presence. Let us look at how the industry has been growing lately.

StatisticsDigital marketing constantly evolves, and staying up-to-date with the latest trends and insights is essential for success. This guide will provide the latest statistics and data on various digital marketing channels, including SEO, PPC, social media, email, and content marketing. We aim to provide a comprehensive overview of the digital marketing landscape and help you make informed decisions when planning your marketing strategies.

The big list of 2023 digital marketing statistics

• Search Engine Optimization Statistics
• Content Marketing Statistics
• Social Media Marketing Statistics
• Video Marketing Statistics
• Email Marketing Statistics
• Lead Generation Statistics
• Advertising Statistics
• Marketing Technology Statistics
• Sale Statistics

Why are digital marketing statistics vital?

Digital marketing statistics are essential for several reasons:

1. Measure success: Digital marketing statistics help businesses measure their marketing campaigns’ success. Companies can understand whether their marketing efforts are practical by tracking website traffic, conversion rates, and social media engagement metrics.
2. Optimize campaigns: With the help of digital marketing statistics, businesses can optimize their marketing campaigns to improve their performance. For example, companies can identify which channels drive the most traffic by analyzing website traffic sources and allocate their marketing budget accordingly.
3. Understand the audience: Digital marketing statistics provide insights into customer behaviour, preferences, and interests. Businesses can better understand their target audience and tailor their marketing messages by analyzing user demographics, website behaviour, and social media engagement metrics.
4. Keep up with trends: The digital marketing landscape is constantly evolving, and digital marketing statistics help businesses stay current with the latest trends and technologies. Companies can adjust their marketing strategies by analyzing industry trends and consumer behaviour to stay ahead.
5. Justify investments: Digital marketing statistics provide evidence to justify marketing investments. By tracking the ROI of marketing campaigns, businesses can demonstrate the value of their marketing efforts to stakeholders and secure further investment.

2023 SEO statistics

Conversion Rate Optimization (CRO):

• In 2022, Websites with a high volume of landing pages will have a 55% higher conversion rate than those with fewer landing pages. (https://marketsplash.com/landing-page-statistics/
• Using videos on landing pages can increase conversions by up to 86% noted in 2022.(https://findstack.com/resources/landing-page-statistics/
• Personalized calls-to-action perform 202% better than default calls-to-action. (https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data

Organic Research:

• According to google results, 75% of website traffic comes from organic search. (https://www.seoinc.com/seo-blog/much-traffic-comes-organic-search/)
• Google’s top 3 organic search results get more than half clicks. (https://backlinko.com/google-ctr-stats)
• Websites with blog content have 434% more indexed pages. (https://www.websiterating.com/research/blogging-statistics-facts/)

Video Research:

• Video is 50 times more likely to get organic page ranks in Google than plain text results. (https://www.linkedin.com/pulse/37-eye-opening-seo-statistics-nail-your-2023-search-shiva-tripathi/
• Video content increases organic traffic from search engines by 157%. (https://www.clickz.com/maximize-your-video-seo-in-2023-proven-strategies-for-success/268015/
• Adding a video to a landing page can boost up to 80% conversion rates. (https://blog.gitnux.com/seo-statistics/)

Mobile Research:

• 58.99% of all web traffic comes from mobile devices. https://ahrefs.com/blog/seo-statistics/
• Websites that load in 5 seconds or less on mobile devices have 70% longer average sessions. (https://blogginglift.com/website-load-time-statistics/)
• Google has stated that mobile-first indexing is now used for most websites in their index.

Economic:

• The global SEO market is projected to reach $ 74.76 billion by 2023. ( https://www.thebusinessresearchcompany.com/report/search-engine-optimization-services-global-market-report)
• small businesses spend $1,000 or less monthly on SEO. (https://hawksem.com/blog/search-engine-marketing-costs/)
• According to 2022 Nov, the average cost per click (CPC) for Google Ads in the US is $2.69 for search and $0.63 for display. (https://www.scorpion.co/articles/expert-tips/marketing/how-much-do-google-ads-cost-a-quick-pricing-guid)

Content Marketing Statistics

1. Blogging:

• Businesses that blog have 97% more inbound links and generate 67% more leads than those that don’t. (Source: HubSpot – https://blog.hubspot.com/marketing/business-blogging-in-2015)
• The average length of a blog post that gets the most organic traffic is 2,250 to 2,500 words. (Source: Backlinko – https://backlinko.com/search-engine-ranking)
• Blog articles with images get 94% more views than those without. (Source: Jeff Bullas – https://www.jeffbullas.com/visual-content-marketing-statistics-2019/)

1. Content Strategy:

• 70% of B2B marketers say their organization’s content marketing strategy is more successful than a year ago. (Source: Content Marketing Institute – https://contentmarketinginstitute.com/wp-content/uploads/2021/08/2022_B2B_Research_FINAL.pdf)
• 91% of B2B marketers use content to reach customers, with the most popular types of content is social media posts, case studies, and blogs. (Source: Content Marketing Institute – https://contentmarketinginstitute.com/wp-content/uploads/2021/08/2022_B2B_Research_FINAL.pdf)
• Marketers prioritizing blogging are 13 times more likely to achieve a positive ROI. (Source: HubSpot – https://blog.hubspot.com/marketing/business-blogging-in-2015)

1. Video:

• By 2022, online videos will make up more than 82% of all consumer internet traffic. (Source: Cisco – https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html)
• 85% of businesses use video as a marketing tool, and 88% of marketers reported that video provides a positive ROI. (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2022/)
• Video ads have an average clickthrough rate (CTR) of 1.84%, higher than any other digital format. (Source: Business Insider – https://www.businessinsider.com/video-advertising-trends-stats-2019-6)

1. Audio:

• The number of podcast listeners in the US is expected to reach 117.8 million by 2023. (Source: eMarketer – https://www.emarketer.com/content/podcast-listening-grows-in-popularity)
• Podcasts are the third most popular source of information for millennials, behind only television and online news. (Source: Edison Research – https://www.edisonresearch.com/infinite-dial-2022/)
• The average podcast listener listens to 7 shows per week, with an average episode length of 43 minutes. (Source: Podcast Insights – https://www.podcastinsights.com/podcast-statistics/)

Social Media Marketing Statistics

1. Facebook:

• There are over 2.91 billion monthly active users on Facebook as of December 2021. (Source: Facebook – https://investor.fb.com/investor-news/press-release-details/2022/Facebook-Reports-Fourth-Quarter-and-Full-Year-2021-Results/default.aspx)
• Facebook is the most popular social media platform worldwide, with 73% of US adults and 69% of US teens using the platform. (Source: Pew Research Center – https://www.pewresearch.org/internet/fact-sheet/social-media/)
• The average engagement rate for Facebook posts is 0.27%. (Source: Rival IQ – https://www.rivaliq.com/blog/facebook-benchmark-report/)

1. LinkedIn:

• There are over 774 million members on LinkedIn as of December 2021. (Source: LinkedIn – https://news.linkedin.com/2022/2/q4-2021-earnings)
• LinkedIn is the most popular social media platform for B2B marketers, with 97% of marketers using the platform for content marketing. (Source: Content Marketing Institute – https://contentmarketinginstitute.com/wp-content/uploads/2021/08/2022_B2B_Research_FINAL.pdf)
• The average engagement rate for LinkedIn posts is 0.54%. (Source: Rival IQ – https://www.rivaliq.com/blog/linkedin-benchmark-report/)

1. Instagram:

• There are over 1.22 billion monthly active users on Instagram as of February 2022. (Source: Statista – https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/)
• Instagram is the most popular social media platform for influencer marketing, with 93% of influencer campaigns using Instagram. (Source: Influencer Marketing Hub – https://influencermarketinghub.com/instagram-statistics/)
• The average engagement rate for Instagram posts is 1.22%. (Source: Rival IQ – https://www.rivaliq.com/blog/instagram-benchmark-report/)

1. Pinterest:

• There are over 478 million monthly active users on Pinterest as of December 2021. (Source: Pinterest – https://newsroom.pinterest.com/en/post/q4-2021-earnings)
• 77% of users have discovered a new brand or product on Pinterest. (Source: Hootsuite – https://blog.hootsuite.com/pinterest-statistics-for-business/)
• The average engagement rate for Pinterest posts is 0.31%. (Source: Rival IQ – https://www.rivaliq.com/blog/pinterest-benchmark-report/)

1. Snapchat:

• There are over 306 million daily active users on Snapchat as of Q4 2021. (Source: Snapchat – https://investor.snap.com/press-releases/2022/02-01-2022-210016480)
• 60% of Snapchat users are under the age of 25. (Source: Hootsuite – https://blog.hootsuite.com/snapchat-demographics/)
• The average engagement rate for Snapchat posts is 0.41%. (Source: Rival IQ – https://www.rivaliq.com/blog/snapchat-benchmark-report/)

1. Twitter:

• Twitter has over 199 million monetizable daily active users as of Q4 2021. (Source: Twitter – https://investor.twitterinc.com/news-and-events/press-releases/2022/02-02-2022-130006342)
• 63% of Twitter users worldwide are between 35 and 65. (Source: Hootsuite – https://blog.hootsuite.com/twitter-demographics/)
• The average engagement rate for Twitter posts is 0.45%. (Source: Rival IQ – https://www.rivaliq.com/blog/twitter-benchmark-report/)
• 55.8% of B2B marketers use Twitter as a platform for content marketing. (Source: Content Marketing Institute – https://contentmarketinginstitute.com/wp-content/uploads/2021/08/2022_B2B_Research_FINAL.pdf)

video marketing statistics

1. Short-form videos:

• As of June 2021, TikTok has over 1 billion active users worldwide. (Source: Datareportal – https://datareportal.com/reports/digital-2021-june-global-statshot)
• 67% of consumers say they prefer short-form videos (under 60 seconds) when learning about a product or service. (Source: HubSpot – https://blog.hubspot.com/marketing/short-videos)
• Short-form videos have an average engagement rate of 0.58% on Instagram. (Source: Rival IQ – https://www.rivaliq.com/blog/instagram-benchmark-report/)

1. Video analytics:

• 85% of marketers say that they use video analytics to measure the success of their video marketing campaigns. (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2021/)
• The most commonly tracked video metrics include views (84%), engagement (84%), and watch time (83%). (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2021/)
• Marketers using video analytics are 2x as likely to report that their video marketing efforts are successful. (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2021/)

1. Product videos:

• 72% of consumers prefer to learn about a product or service through video. (Source: HubSpot – https://blog.hubspot.com/marketing/2017-year-of-video-marketing)
• 88% of marketers say that product videos have increased their website traffic. (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2021/)
• Product videos have an average conversion rate of 9%. (Source: HubSpot – https://blog.hubspot.com/marketing/2017-year-of-video-marketing)

1. YouTube:

• As of November 2021, YouTube has over 2 billion monthly active users worldwide. (Source: YouTube – https://www.youtube.com/intl/en-GB/about/press/)
• YouTube is the second most popular social media platform worldwide, with 81% of US adults and 77% of US teens using the platform. (Source: Pew Research Center – https://www.pewresearch.org/internet/fact-sheet/social-media/)
• The average engagement rate for YouTube videos is 0.12%. (Source: Rival IQ – https://www.rivaliq.com/blog/youtube-benchmark-report/)

Email Marketing Statistics

This statistic shows that email marketing remains an effective way of reaching an audience. The conversion rate of campaigns depends on how much time and effort you have on your website.

1. Email usage:

• There are expected to be over 4.4 billion email users worldwide by 2024. (Source: Statista – https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/)
• In 2021, the average person received around 96 emails per day. (Source: Radicati Group – https://www.radicati.com/wp/wp-content/uploads/2021/01/Email-Statistics-Report-2021-2025-Executive-Summary.pdf)
• 60% of consumers say they purchased due to an email marketing campaign. (Source: OptinMonster – https://optinmonster.com/email-marketing-statistics/)

1. Clickthrough rate:

• The average email clickthrough rate across all industries is 2.6%. (Source: Constant Contact – https://blogs.constantcontact.com/email-marketing-benchmarks/)
• Emails with personalized subject lines have a 29% higher open rate and 41% higher clickthrough rate than emails without personalization. (Source: Campaign Monitor – https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)
• Segmented email campaigns have a 14.32% higher open rate and a 100.95% higher clickthrough rate than non-segmented campaigns. (Source: Mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/)

1. Mobile email:

• As of January 2021, 41% of all email opens occur on mobile devices. (Source: Litmus – https://www.litmus.com/blog/the-2021-state-of-email/)
• Emails that display correctly on mobile devices have a 24% higher clickthrough rate than those that don’t. (Source: Campaign Monitor – https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)
• 55% of consumers say they have unsubscribed from an email list because the emails were not optimized for mobile. (Source: BlueHornet – https://www.bluehornet.com/resources/email-marketing-statistics/)

1. Email copy:

• The ideal email subject line length is 41 characters. (Source: HubSpot – https://blog.hubspot.com/marketing/email-subject-line-stats)
• Emails with a clear call-to-action (CTA) have a 371% higher clickthrough rate than those without. (Source: Campaign Monitor – https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)
• Emails that contain three or fewer images and 20 lines of text or less have the highest clickthrough rates. (Source: HubSpot – https://blog.hubspot.com/marketing/optimal-email-length)

1. Email segmentation:

• Marketers who use segmented email campaigns see a 760% increase in revenue. (Source: Campaign Monitor – https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)
• 39% of marketers who segment their email lists see higher open rates, 28% see lower unsubscribe rates, and 24% see better deliverability. (Source: HubSpot – https://blog.hubspot.com/marketing/email-list-segmentation-stats)
• The most common email list segmentation strategies include demographic data (51%), past purchases (41%), and email engagement (39%). (Source: MarketingSherpa – https://www.marketingsherpa.com/article/chart/how-marketers-use-email-list)

Lead Generation Statistics

1. Marketing Analytics:

• 80% of marketers say their lead generation efforts are only slightly or somewhat effective. (Source: BrightTALK – https://www.brighttalk.com/webcast/17450/454603/2021-demand-generation-benchmark-report)
• 40% of marketers say that their biggest challenge regarding lead generation is the lack of quality data. (Source: HubSpot – https://www.hubspot.com/marketing-statistics)
• 68% of B2B marketers use lead scoring to prioritize leads. (Source: Demand Gen Report – https://www.demandgenreport.com/resources/research/2021-b2b-buyersurvey-report)

1. Demand Generation:

• 61% of B2B marketers say that generating high-quality leads is their biggest challenge. (Source: BrightTALK – https://www.brighttalk.com/webcast/17450/454603/2021-demand-generation-benchmark-report)
• 51% of B2B marketers say that their biggest challenge in demand generation is measuring the ROI. (Source: BrightTALK – https://www.brighttalk.com/webcast/17450/454603/2021-demand-generation-benchmark-report)
• 71% of B2B marketers say content marketing is critical to demand generation. (Source: Content Marketing Institute – https://contentmarketinginstitute.com/wp-content/uploads/2019/09/2020_B2B_Research_FINAL.pdf)

1. Marketing Automation:

• 75% of marketers say they currently use at least one marketing automation tool. (Source: Social Media Today – https://www.socialmediatoday.com/news/75-of-marketers-are-using-marketing-automation-tools-heres-why/606180/)
• Companies that use marketing automation see a 10% increase in revenue within 6-9 months. (Source: Invespcro – https://www.invespcro.com/blog/marketing-automation-stats/)
• 79% of top-performing companies have used marketing automation for over two years. (Source: Gleanster – https://www.gleanster.com/report/2016-market-trends-marketing-automation/)

1. Lead Generation:

• 61% of B2B marketers say that generating high-quality leads is their biggest challenge. (Source: BrightTALK – https://www.brighttalk.com/webcast/17450/454603/2021-demand-generation-benchmark-report)
• The top lead generation tactics for B2B marketers include email marketing (78%), content marketing (62%), and events (55%). (Source: Demand Gen Report – https://www.demandgenreport.com/resources/research/2021-b2b-buyersurvey-report)
• 53% of marketers say that more than half their budget is allocated to lead generation. (Source: HubSpot – https://www.hubspot.com/marketing-statistics)

Advertising Statistics

1. Mobile Advertising:

• Mobile ad spending is expected to reach $247.4 billion in 2022, up from $190.2 billion in 2019. (Source: Statista – https://www.statista.com/statistics/236149/mobile-advertising-revenue-worldwide/)
• Mobile advertising accounted for 72% of total digital ad spending in 2020. (Source: eMarketer – https://www.emarketer.com/content/mobile-ad-spending)

1. Ad-Blocking:

• 27% of internet users worldwide use ad-blockers, with the highest usage in Asia-Pacific (47%) and the lowest in North America (18%). (Source: Statista – https://www.statista.com/statistics/315626/ad-blocking-reach-worldwide/)
• Ad-blocking cost publishers an estimated $40 billion in revenue in 2020. (Source: Blockthrough – https://blockthrough.com/blog/the-state-of-ad-blocking-in-2021/)

1. Display Advertising:

• Display advertising is expected to grow to $167.5 billion in 2023, up from $134.7 billion in 2020. (Source: Statista – https://www.statista.com/statistics/236183/global-online-advertising-revenue/)
• The average clickthrough rate (CTR) for display ads across all formats and placements is 0.05%. (Source: WordStream – https://www.wordstream.com/blog/ws/2017/02/28/display-advertising-benchmarks)

1. PPC Advertising:

• The average clickthrough rate (CTR) for a Google Ads search ad is 3.17%, and the average cost-per-click (CPC) is $2.69. (Source: WordStream – https://www.wordstream.com/blog/ws/2020/02/03/google-ads-benchmarks)
• The average conversion rate for a Google Ads search ad is 4.40%. (Source: WordStream – https://www.wordstream.com/blog/ws/2020/02/03/google-ads-benchmarks)

1. Video Advertising:

• Digital video ad spending is projected to reach $58.3 billion in 2023, up from $35.3 billion in 2019. (Source: eMarketer – https://www.emarketer.com/content/us-digital-video-ad-spending-2021)
• 84% of consumers have been convinced to buy a product or service after watching a brand’s video. (Source: Wyzowl – https://www.wyzowl.com/video-marketing-statistics-2021/)

Marketing Technology Statistics

https://explodingtopics.com/blog/augmented-reality-stats

Some recent marketing technology statistics related to mobile augmented reality and messaging apps, along with their sources:

1. Mobile:

• Mobile ad spending is expected to reach $247.4 billion in 2022, up from $190.2 billion in 2019. (Source: Statista – https://www.statista.com/statistics/236149/mobile-advertising-revenue-worldwide/)
• Mobile commerce sales are projected to reach $3.56 trillion by 2021. (Source: Statista – https://www.statista.com/statistics/379046/worldwide-mobile-commerce-sales/)
• 87% of marketers use mobile marketing to reach their target audience. (Source: Salesforce – https://www.salesforce.com/blog/mobile-marketing/)

1. Augmented Reality:

• The global augmented reality market is expected to grow from $10.7 billion in 2019 to $72.7 billion by 2024. (Source: MarketsandMarkets – https://www.marketsandmarkets.com/Market-Reports/augmented-reality-market-82758596.html)
• 71% of consumers prefer retailers that offer augmented reality experiences. (Source: Retail Perceptions – https://www.retailperceptions.com/blog/2018/7/26/the-power-of-augmented-reality)

1. Messaging Apps:

• The number of messaging app users is expected to reach 2.7 billion by 2022. (Source: Statista – https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/)
• 54% of consumers prefer to receive marketing messages through messaging apps. (Source: Facebook IQ – https://www.facebook.com/iq/articles/messaging-powers-business-growth)

Sale Statistics

Some recent sales statistics related to selling, social selling, CRM, and SLA, along with their sources:

1. Selling:

• 78% of consumers say that companies’ sales teams are not knowledgeable about the products or services they sell. (Source: HubSpot – https://blog.hubspot.com/sales/sales-statistics)
• 50% of sales time is wasted on poor prospects. (Source: The B2B Lead – https://blog.theb2blead.com/50-sales-stats-that-will-change-your-sales-life)

1. Social Selling:

• 90% of top-performing salespeople use social selling tools, compared to 71% of overall sales professionals. (Source: SalesforLife – https://www.salesforlife.com/blog/social-selling-statistics/)
• 84% of C-level and VP-level buyers use social media to make purchasing decisions. (Source: IDC – https://www.idc.com/getdoc.jsp?containerId=US40886216)

1. CRM:

• The global CRM market size is expected to reach $114.4 billion by 2027, growing at a CAGR of 14.2% from 2020 to 2027. (Source: Grand View Research – https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market)
• Companies that automate lead management see a 10% or more significant increase in revenue within 6-9 months. (Source: Gartner – https://www.gartner.com/en/sales-service/insights/crm-strategy)

1. SLA:

• Only 44% of companies have a formal SLA (service level agreement) between sales and marketing. (Source: HubSpot – https://blog.hubspot.com/sales/sales-statistics)
• Companies with SLAs have a 28% higher win rate than those without. (Source: Aberdeen Group – https://www.aberdeen.com/sales-enablement/sales-and-marketing-sla/)

Conclusion

Marketing is a dynamic industry that continuously adapts to new trends and technologies. Keeping up with the latest marketing statistics is essential to stay ahead of the competition. In 2023, video content is projected to represent 82% of all internet traffic, making it a crucial component of content marketing strategies. Brands prioritizing blogging are 13 times more likely to see a positive ROI, and 70% of marketers actively invest in content marketing. SEO is also a significant factor in lead generation, with 57% of B2B marketers believing it generates more leads than any other marketing initiative.

Social media marketing continues to be a vital tool for businesses, with Instagram, projected to reach 1 billion active users in 2023. In 2023, 56% of social media users are expected to be female, presenting opportunities for gender-specific marketing strategies. Twitter advertising revenue is predicted to reach $1.62 billion by 2023, highlighting the potential for advertising on this platform.

Email marketing remains a reliable and effective way to reach customers, with the number of worldwide email users expected to reach 4.4 billion by 2023. Personalized subject lines can increase email open rates by 50%, and segmented email campaigns have an available rate of 14.32% higher than non-segmented campaigns. Email marketing is also crucial for customer retention, with 80% of marketers reporting increasing retention.

Lead generation remains a significant focus for marketers, with 49% planning to increase their budget in 2023. Companies that automate lead management can see a 10% or more substantial increase in revenue within 6-9 months. Demand generation is also a key focus, with 53% of marketers spending at least half their budget on it. The use of marketing automation technology is expected to grow by 8.55% annually through 2023.

Mobile advertising is projected to account for 78% of all digital ad spending by 2023, with video advertising spending reaching $63.9 billion. In contrast, the number of ad-blocking users worldwide is expected to reach 944 million by 2023. Display advertising spending in the US is also expected to reach $91 billion by 2023.

Lastly, marketing technology plays a crucial role in the industry, with augmented reality and messaging apps expected to become increasingly popular. Mobile marketing technology is also projected to grow, presenting new opportunities for marketers. These marketing statistics highlight the ever-changing nature of the industry, with marketers needing to stay up-to-date on trends and technologies to remain competitive. A strong focus on content, social media, email, lead generation, advertising, and technology is necessary to succeed in 2023 and beyond.