The Best Email Marketing Software of 2023

Author: apibit

Our Top Picks:

Best Email Marketing Software For 2023

Helping You Market to an Existing List of Subscribers

Email marketing software is a valuable tool for businesses of all sizes looking to communicate with their customers and clients effectively. It allows companies to send targeted and personalized emails to large groups of people in a cost-effective and efficient manner. We will provide a list of the best email marketing software, as well as their features, pros, cons, and how they are the best options on the market.

The Best Email Marketing Software of 2023

Best Overall: Mailchimp.
Best for Automation: ActiveCampaign.
Easiest to Use: MailerLite.
Best All-in-One Marketing Suite: Hubspot.
Best Affordable Option: Moosend.
Best for E-commerce: Drip.
Best for Entrepreneurs: Constant Contact.

Mailchimp

#MailChimp

Mailchimp is a popular email marketing software that is easy to use and offers a range of features for businesses of all sizes. It allows users to create and send email campaigns, manage subscribers, and track the performance of their campaigns. Some of the key features of Mailchimp include:

Customizable templates: Mailchimp offers a variety of templates that can be customized to fit the needs of your business. These templates are easy to use and can be tailored to match your brand’s aesthetic.
Segmentation: Mailchimp allows users to segment their email lists based on various criteria, such as location, interests, and purchase history. This allows companies to send targeted and personalized emails to specific groups of people.
Integration: Mailchimp integrates with a variety of other tools, including social media platforms, e-commerce platforms, and Google Analytics. This allows businesses to get a complete picture of their marketing efforts and track their results.

Pros:

User-friendly interface: Mailchimp is easy to use, even for those who are new to email marketing. Its intuitive interface makes it simple to create and send campaigns, manage subscribers, and track performance.
Affordable: Mailchimp offers a range of pricing options, making it a budget-friendly option for businesses of all sizes.
Wide range of features: Mailchimp offers a range of features that can help businesses grow their email list, create engaging campaigns, and track the results of their efforts.

Cons:

Limited automation: While Mailchimp offers some automation features, they are limited compared to other email marketing software options.
Limited A/B testing: Mailchimp’s A/B testing options are somewhat limited, which can make it difficult for businesses to optimize their campaigns.

Pricing:

Overall, Mailchimp is a great email marketing software option for businesses looking for an easy-to-use platform with a wide range of features. Its affordable pricing and user-friendly interface make it a popular choice for businesses of all sizes.

ActiveCampaign

#ActiveCampaign

ActiveCampaign is a powerful email marketing software that is particularly known for its automation capabilities. It offers a range of features that can help businesses of all sizes create targeted and personalized campaigns, track the performance of their efforts, and automate various aspects of their marketing. Here are some of the key features of ActiveCampaign:

Customizable templates: ActiveCampaign offers a variety of customizable templates that can be tailored to fit the needs of your business. These templates are easy to use and can help you create professional-looking emails.
Segmentation: ActiveCampaign allows you to segment your email lists based on various criteria, such as location, interests, and purchase history. This allows you to send targeted and personalized emails to specific groups of people.
Automation: ActiveCampaign is known for its strong automation capabilities. It offers a range of automation features, including welcome emails, abandoned cart emails, and birthday emails. You can also create custom automation workflows based on specific actions taken by your subscribers.
Integration: ActiveCampaign integrates with a variety of other tools, including e-commerce platforms, social media platforms, and Google Analytics. This allows you to get a complete picture of your marketing efforts and track your results.

Pros:

Strong automation capabilities: ActiveCampaign is known for its powerful automation features, which can save businesses time and improve the effectiveness of their campaigns.
Comprehensive features: ActiveCampaign offers a wide range of features that can help businesses grow their email lists, create effective campaigns, and track the results of their efforts.
Integration: ActiveCampaign’s integration capabilities allow you to get a complete picture of your marketing efforts and track your results.

Cons:

Steep learning curve: ActiveCampaign’s powerful features can be intimidating for those who are new to email marketing. It may take some time to learn how to use all of the features and automation capabilities.
Higher price point: ActiveCampaign is more expensive than some other email marketing software options. It may not be the best option for businesses on a tight budget.

Overall, ActiveCampaign is a great email marketing software for businesses looking for strong automation capabilities and comprehensive features. Its integration capabilities and customizable templates make it a powerful tool for businesses of all sizes. However, its steep learning curve and higher price point may make it less appealing to those who are new to email marketing or working with a tight budget.

3. Mailerlite

Mailerlite is an email marketing software that is known for its ease of use and simplicity. It is a great option for businesses of all sizes that are looking for a straightforward way to send targeted and personalized emails to their customers and clients. Here are some of the key features of Mailerlite:

Customizable templates: Mailerlite offers a variety of customizable templates that can be tailored to fit the needs of your business. These templates are easy to use and can help you create professional-looking emails.
Segmentation: Mailerlite allows you to segment your email lists based on various criteria, such as location, interests, and purchase history. This allows you to send targeted and personalized emails to specific groups of people.
Automation: Mailerlite offers some automation features, including welcome emails and abandoned cart emails. These can help businesses save time and improve the effectiveness of their campaigns.
Integration: Mailerlite integrates with a variety of other tools, including e-commerce platforms, social media platforms, and Google Analytics. This allows you to get a complete picture of your marketing efforts and track your results.

Pros:

Easy to use: Mailerlite is known for its simplicity and ease of use. Its intuitive interface makes it easy for businesses to create and send campaigns, manage subscribers, and track performance.
Affordable: Mailerlite offers a range of pricing options, making it a budget-friendly option for businesses of all sizes.
Customizable templates: Mailerlite’s customizable templates allow you to create professional-looking emails that match your brand’s aesthetic.

Cons:

Limited features: While Mailerlite offers a range of features, it is not as comprehensive as some other email marketing software options.
Limited automation: Mailerlite’s automation features are somewhat limited compared to other email marketing software options.

Overall, Mailerlite is a great email marketing software option for businesses looking for an easy-to-use platform that is affordable and offers customizable templates. Its simplicity and ease of use make it a popular choice for businesses of all sizes. However, its limited features and automation capabilities may not be sufficient for businesses with more advanced needs.

4. Hubspot

Hubspot is a comprehensive all-in-one marketing suite that offers a range of tools and features for businesses looking to grow their online presence and reach. Its email marketing software is particularly powerful, offering a range of features that can help businesses create targeted and personalized campaigns, track the performance of their efforts, and automate various aspects of their marketing. Here are some of the key features of Hubspot’s email marketing software:

Customizable templates: Hubspot offers a variety of customizable templates that can be tailored to fit the needs of your business. These templates are easy to use and can help you create professional-looking emails.
Segmentation: Hubspot allows you to segment your email lists based on various criteria, such as location, interests, and purchase history. This allows you to send targeted and personalized emails to specific groups of people.
Automation: Hubspot offers a range of automation features, including welcome emails, abandoned cart emails, and birthday emails. You can also create custom automation workflows based on specific actions taken by your subscribers.
Integration: Hubspot integrates with a variety of other tools, including e-commerce platforms, social media platforms, and Google Analytics. This allows you to get a complete picture of your marketing efforts and track your results.

Pros:

Comprehensive features: Hubspot’s email marketing software offers a wide range of features that can help businesses grow their email lists, create effective campaigns, and track the results of their efforts.
Automation: Hubspot’s automation features can save businesses time and improve the effectiveness of their campaigns.
All-in-one marketing suite: In addition to its email marketing software, Hubspot offers a range of other marketing tools, including a CRM, website building tools, and social media management tools. This makes it a great option for businesses looking for a complete marketing solution.

Cons:

Steep learning curve: Hubspot’s powerful features can be intimidating for those who are new to email marketing. It may take some time to learn how to use all of the features and automation capabilities.
Higher price point: Hubspot is more expensive than some other email marketing software options. It may not be the best option for businesses on a tight budget.

Overall, Hubspot is a great email marketing software for businesses looking for a comprehensive and powerful tool. Its automation capabilities and all-in-one marketing suite make it a valuable resource for businesses of all sizes. However, its steep learning curve and higher price point may make it less appealing to those who are new to email marketing or working with a tight budget.

4. Moosend

Moosend is a powerful and affordable email marketing platform that offers a wide range of features and tools for businesses of all sizes. We will explore the key features of Moosend, the pros and cons of using the platform, and how it compares to other email marketing solutions on the market.

First, let’s take a look at the key features of Moosend. Some of the standout features of the platform include:

Drag and drop email builder: Moosend offers a user-friendly drag and drop email builder that allows users to easily create professional-looking emails without any coding skills.
Advanced segmentation: Moosend allows users to segment their email lists based on a variety of criteria, including location, behavior, and more. This makes it easy to target specific groups of subscribers and send them personalized emails.
Automation: Moosend offers a range of automation tools that allow users to set up triggered emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
A/B testing: Moosend allows users to conduct A/B tests on their emails, allowing them to optimize their campaigns and improve their performance.
Integrations: Moosend integrates with a wide range of third-party tools and platforms, including social media, e-commerce platforms, and more.

Pros:

Affordability: Moosend is an affordable email marketing platform, with plans starting at just $10 per month. This makes it a great option for small businesses and startups on a tight budget.
User-friendly interface: Moosend has a user-friendly interface that is easy to navigate and learn, even for those with limited technical skills.
Advanced features: Despite its affordability, Moosend offers a range of advanced features that are typically only found in more expensive email marketing platforms.
Excellent customer support: Moosend has a reputation for excellent customer support, with a team of experienced professionals available to help users with any questions or issues they may have.

Cons:

Limited templates: While Moosend does offer a range of email templates, the selection is relatively limited compared to some other email marketing platforms.
Lack of advanced reporting: While Moosend does offer basic reporting capabilities, it doesn’t offer the advanced reporting options that some other platforms do.
Limited integrations: While Moosend does offer a range of integrations with third-party tools and platforms, the selection is relatively limited compared to some other email marketing platforms.

Overall, Moosend is a powerful and affordable email marketing platform that offers a range of advanced features and tools. While it does have some limitations, it is a great option for small businesses and startups looking for a cost-effective way to manage their email marketing campaigns.

In conclusion, Moosend is the best affordable email marketing solution for businesses of all sizes. With its drag and drop email builder, advanced segmentation, automation tools, and A/B testing capabilities, it provides everything a business needs to run successful email marketing campaigns. Its user-friendly interface, excellent customer support, and range of integrations make it an easy and convenient choice for businesses looking to get the most out of their email marketing efforts. So, it can be a great choice for businesses looking for an affordable and effective email marketing solution.

5. Drip

Drip is a popular email marketing platform that is specifically designed for e-commerce businesses. We will explore the key features of Drip, the pros and cons of using the platform, and how it compares to other email marketing solutions on the market.

First, let’s take a look at the key features of Drip. Some of the standout features of the platform include:

Automation: Drip offers a range of automation tools that allow users to set up triggered emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
Advanced segmentation: Drip allows users to segment their email lists based on a variety of criteria, including location, behavior, and more. This makes it easy to target specific groups of subscribers and send them personalized emails.
Personalization: Drip offers a range of personalization options, including the ability to include dynamic content in emails based on subscriber data.
A/B testing: Drip allows users to conduct A/B tests on their emails, allowing them to optimize their campaigns and improve their performance.
Integrations: Drip integrates with a wide range of third-party tools and platforms, including e-commerce platforms, CRMs, and more.

Pros:

E-commerce focus: Drip is specifically designed for e-commerce businesses, with a range of features and tools tailored to the needs of this type of business.
Advanced automation: Drip offers a range of advanced automation tools, including the ability to set up complex email campaigns with multiple trigger points.
Personalization: Drip’s personalization options allow users to send highly targeted and relevant emails to their subscribers, which can help improve conversion rates.
Excellent customer support: Drip has a reputation for excellent customer support, with a team of experienced professionals available to help users with any questions or issues they may have.

Cons:

Cost: Drip is a more expensive email marketing platform compared to some other options on the market, with plans starting at $49 per month.
Limited templates: While Drip does offer a range of email templates, the selection is relatively limited compared to some other email marketing platforms.
Complexity: Drip’s advanced automation and personalization features can be complex to set up and may require a learning curve for some users.

Overall, Drip is a powerful email marketing platform that is specifically designed for e-commerce businesses. Its advanced automation and personalization features, as well as its integration with a range of third-party tools and platforms, make it a great choice for businesses looking to get the most out of their email marketing efforts. While it is more expensive than some other options on the market, it offers a range of advanced features and excellent customer support that may make it worth the investment for businesses looking to take their email marketing to the next level. For these reasons, Drip can be considered the best email marketing solution for e-commerce businesses.

6. Constant Contact

Constant Contact is a popular email marketing platform that is used by businesses of all sizes. We explore the key features of Constant Contact, the pros and cons of using the platform, and how it compares to other email marketing solutions on the market.

First, let’s take a look at the key features of Constant Contact. Some of the standout features of the platform include:

Drag and drop email builder: Constant Contact offers a user-friendly drag and drop email builder that allows users to easily create professional-looking emails without any coding skills.
Advanced segmentation: Constant Contact allows users to segment their email lists based on a variety of criteria, including location, behavior, and more. This makes it easy to target specific groups of subscribers and send them personalized emails.
Automation: Constant Contact offers a range of automation tools that allow users to set up triggered emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
A/B testing: Constant Contact allows users to conduct A/B tests on their emails, allowing them to optimize their campaigns and improve their performance.
Integrations: Constant Contact integrates with a wide range of third-party tools and platforms, including social media, e-commerce platforms, and more.

Now, let’s take a look at the pros of using Constant Contact as an email marketing solution. Some of the key benefits include:

User-friendly interface: Constant Contact has a user-friendly interface that is easy to navigate and learn, even for those with limited technical skills.
Advanced features: Despite its affordability, Constant Contact offers a range of advanced features that are typically only found in more expensive email marketing platforms.
Excellent customer support: Constant Contact has a reputation for excellent customer support, with a team of experienced professionals available to help users with any questions or issues they may have.
Wide range of integrations: Constant Contact integrates with a wide range of third-party tools and platforms, making it a convenient choice for businesses looking to streamline their marketing efforts.

Now, let’s take a look at the cons of using Constant Contact as an email marketing solution. Some potential drawbacks include:

Cost: While Constant Contact is an affordable email marketing platform, it is more expensive than some other options on the market, with plans starting at $20 per month.
Limited templates: While Constant Contact does offer a range of email templates, the selection is relatively limited compared to some other email marketing platforms.
Lack of advanced reporting: While Constant Contact does offer basic reporting capabilities, it doesn’t offer the advanced reporting options that some other platforms do.

Overall, Constant Contact is a powerful and affordable email marketing platform that offers a range of advanced features and tools. Its user-friendly interface, excellent customer support, and wide range of integrations make it an easy and convenient choice for businesses looking to get the most out of their email marketing efforts. While it does have some limitations, such as a limited selection of templates and lack of advanced reporting options, it is still a great option for businesses looking for a cost-effective way to manage their email marketing campaigns. For these reasons, Constant Contact can be considered the best email marketing solution for businesses of all sizes.

7. Sendinblue

Sendinblue is a popular email marketing platform that is used by businesses of all sizes. We explore the key features of Sendinblue, the pros and cons of using the platform, and how it compares to other email marketing solutions on the market.

First, let’s take a look at the key features of Sendinblue. Some of the standout features of the platform include:

Drag and drop email builder: Sendinblue offers a user-friendly drag and drop email builder that allows users to easily create professional-looking emails without any coding skills.
Advanced segmentation: Sendinblue allows users to segment their email lists based on a variety of criteria, including location, behavior, and more. This makes it easy to target specific groups of subscribers and send them personalized emails.
Automation: Sendinblue offers a range of automation tools that allow users to set up triggered emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
A/B testing: Sendinblue allows users to conduct A/B tests on their emails, allowing them to optimize their campaigns and improve their performance.
Integrations: Sendinblue integrates with a wide range of third-party tools and platforms, including social media, e-commerce platforms, and more.

Now, let’s take a look at the pros of using Sendinblue as an email marketing solution. Some of the key benefits include:

Affordability: Sendinblue is an affordable email marketing platform, with plans starting at just $25 per month. This makes it a great option for small businesses and startups on a tight budget.
User-friendly interface: Sendinblue has a user-friendly interface that is easy to navigate and learn, even for those with limited technical skills.
Advanced features: Despite its affordability, Sendinblue offers a range of advanced features that are typically only found in more expensive email marketing platforms.
Excellent customer support: Sendinblue has a reputation for excellent customer support, with a team of experienced professionals available to help users with any questions or issues they may have.

Now, let’s take a look at the cons of using Sendinblue as an email marketing solution. Some potential drawbacks include:

Limited templates: While Sendinblue does offer a range of email templates, the selection is relatively limited compared to some other email marketing platforms.
Lack of advanced reporting: While Sendinblue does offer basic reporting capabilities, it doesn’t offer the advanced reporting options that some other platforms do.
Limited integrations: While Sendinblue does offer a range of integrations with third-party tools and platforms, the selection is relatively limited compared to some other email marketing platforms.

Overall, Sendinblue is a powerful and affordable email marketing platform that offers a range of advanced features and tools. Its user-friendly interface, excellent customer support, and range of integrations make it an easy and convenient choice for businesses looking to get the most out of their email marketing efforts. While it does have some limitations, such as a limited selection of templates and lack of advanced reporting options, it is still a great option for businesses looking for a cost-effective way to manage their email marketing campaigns. For these reasons, Sendinblue can be considered the best email marketing solution for businesses of all sizes.

Here are our complete picks for the best email marketing software and services to try this year: