9 Best SMS Marketing Software Of 2023 (Ranked & Reviewed):

Best SMS Marketing Software

SMS marketing has rapidly become one of the essential digital marketing strategies for businesses today. With open rates as high as 98%, it’s no wonder that companies are turning to SMS messaging software to reach their target consumer base. This blog post will explore the nine best SMS marketing solutions – ranked, reviewed, and broken down according to key features, pricing plans, and more! Whether you’re a small business owner looking for an affordable solution or a global enterprise seeking comprehensive SMS messaging services, this guide guarantees you will find something perfectly suited to your needs.

What is SMS Marketing Software?

SMS marketing software is a specialized tool that enables businesses to send bulk text messages directly to customers. It allows companies to craft tailored messages, schedule them in advance and track the performance of their campaigns. Whether you’re looking to send out discount codes, promote new products, or remind customers about upcoming events, SMS marketing software makes it easy to connect with your target audience effectively and efficiently.

How does SMS Marketing Software work?

SMS marketing software works by allowing businesses to send text messages directly to their customers. Companies create and manage campaigns through the software, which can be tailored to fit their business’s goals and objectives. Businesses can quickly reach many people by sending messages directly to customers with promotions, offers, and updates. Additionally, SMS marketing software can help to track customer responses and trends to customize future campaigns.

Why use SMS Marketing software?

SMS marketing software effectively enables businesses to reach their customers quickly and efficiently. Text messages have one of the highest open rates out of any digital communication, making them a great way to quickly get large numbers of people. Additionally, businesses can use SMS marketing software to track customer responses, helping them to improve their campaigns and target their customers more effectively. Finally, SMS marketing software makes it easy for businesses to create and schedule messages in advance, helping them to maintain consistent communication with their customers.

Best SMS Marketing Software:

These are the best SMS marketing software:

1. Sendinblue:


A powerful all-in-one SMS and email marketing platform for businesses of all sizes.

Features of Sendinblue:

  • Automation
  • segmentation
  • A/B testing and analytics
  • Dynamic SMS
  • Campaign scheduling
  • Two-way messaging
  • Integrated contact management
  • Drag & drop builder
  • Native CRM integration

Pricing and plans:

  • Free plan available.

Visit Sendiblue >>

2. SimpleTexting:


A user-friendly SaaS platform that offers businesses a comprehensive SMS marketing solution.

Features of SimpleTexting:

  • Integrated contact manager
  • Automated messages and campaigns
  • Message Scheduling
  • Bulk messaging
  • Real-time tracking and analytics
  • Inbox conversations

Pricing and plans:

  • Free plan available.

Visit SimpleTexting >>

3. EZ Texting:

                                                                        EZ Texting

An easy-to-use, best text message marketing platform lets businesses easily create and manage campaigns.

Features of EZ Texting:

  • Automated campaigns
  • Message Scheduling
  • Contacts management
  • Bulk messaging
  • Real-time analytics
  • Integrations

Pricing and plans:

  • Free plan available.

Visit EZ Texting >>

4. SlickText:


An intuitive SMS marketing platform helps businesses reach and engage their customers.

Features of SlickText:

  • Personalized messages and campaigns
  • Two-way messaging
  • Message Scheduling
  • Bulk import and
  • export of contacts
  • Analytics and Reporting
  • Automated messages
  • Integration with other services (such as email, CRM, and social media)

Pricing and plans:

  • Free plan available.

Visit SlickText >>

5. Textedly:


A powerful SMS marketing tool for small businesses. With Textedly, small companies can quickly leverage text messages’ power without technical headaches.

Features of Textedly:

  • Message Scheduling
  • Automated campaigns and messages
  • Integration with other software
  • Phone number management
  • Custom templates and content
  • Integrated spam filter
  • Detailed analytics and reporting
  • Multi-user accounts
  • SMS surveys & polls
  • Bulk SMS blasts

Pricing and plans:

  • Free plan available.

Visit Textedly >>

6. Trumpia:


A comprehensive SMS marketing solution with enterprise-level features designed to help businesses engage with their customers.

Features of Trumpia:

  • Powerful segmentation capabilities
  • Automated messages and campaigns
  • Message Scheduling
  • SMS surveys & polls
  • Integrations with other services
  • Analytics and Reporting
  • Two-way messaging

Pricing and plans:

  • Free plan available.

Visit Trumpia >>

7. Salesmate:


A comprehensive CRM solution with built-in SMS capabilities enables businesses to manage customer relationships.

Features of Salesmate:

  • Contact management
  • Automated campaigns and messages
  • Message Scheduling
  • Integrations with other services
  • Analytics and Reporting
  • Two-way text messaging
  • Chatbot automation
  • Accurate personalization
  • Real-time data sync with other apps
  • Multi-channel messaging

Pricing and plans:

  • Free plan available.

Visit Salesmate >>

8. TextMagic:


A reliable SMS marketing platform with powerful features for managing campaigns and customer engagement.

Features of TextMagic:

  • Bulk messaging
  • Automated messages and campaigns
  • Real-time reports and analytics
  • Customizable templates
  • Integration with other systems (CRM, ERP, etc.)
  • 24/7 customer support
  • High delivery rate
  • Integration with payment gateways
  • Scheduling messages for later delivery.
  • Two-way messaging

Pricing and plans:

  • Free plan available.

Visit TextMagic >>

9. Mobile Text Alerts:

                                                             Mobile Text Alerts

A professional SMS service provider that offers businesses an easy-to-use platform to manage their SMS marketing campaigns.

Features of Mobile Text Alerts:

  • Advanced marketing automation capabilities
  • Customer support & education
  • Easy-to-use user interface
  • Flexible pricing plans
  • Groups & segmentation options
  • Analytics & reporting
  • Integration with other services (CRM, ERP, etc.)
  • Scheduling & reminders for campaigns and messages
  • Integration with payment gateways

Pricing and plans:

  • Free plan available.

Visit Mobile Text Alerts >>

Best Practices for using SMS Marketing Software:

These are some of the top Best Practices for using SMS Marketing Software:

  1. Start with a goal: A clear goal is essential before creating and managing SMS campaigns. What do you want to accomplish with your SMS marketing campaigns?
  2. Keep messages concise: Make sure all your text messages are brief and to the point. Long-winded messages will quickly turn off your customers.
  3. Personalize your messages: Use personalization techniques like customer names, sending personalized offers, and targeting messages to increase engagement.
  4. Schedule your messages: Scheduling them can help ensure they are delivered to the right people at the right time.
  5. Take advantage of automation: Automation can be a great way to save time, effort, and money when managing your SMS campaigns.
  6. Monitor results: Keep track of your SMS campaigns and analyze the data to determine what works and what doesn’t work so that you can adjust your strategy accordingly.
  7. Use opt-in functionality: Make sure you use an opt-in feature for all your SMS campaigns, as this will help ensure your messages are sent to people who want to receive them.
  8. Provide an opt-out option: Always offer customers the option to opt out of your SMS campaigns if they no longer wish to receive them. This will help ensure that you remain compliant with laws and regulations.
  9. Use A/B testing: A/B testing is a great way to determine which messages are the most effective for your customers. Try sending out different versions of your message and then measure the response rate to see which works best.
  10. Establish a loyalty program: Developing a loyalty program can be a great way to engage customers over time and keep them returning for more. This can be done through SMS campaigns or other channels.

By following these Best Practices, you’ll be able to get the most out of your SMS marketing software and ensure that you are providing customers with a positive experience.

How to choose the best marketing software?

These are the steps to follow when choosing the best SMS marketing software for your business:

1. Define Your Goals:

Before you start looking for an SMS marketing platform, it’s essential to analyze the needs of your business and determines what kind of features you need. Think about customer segmentation, automated campaigns, analytics & reporting, etc.

2. Research Your Options:

Once you know what features you need, it’s time to start researching the available SMS marketing platforms. Please take a look at their features and compare them with your goals.

3. Evaluate Platforms Based On Pricing & Support:

Most SMS marketing services offer different pricing plans for businesses of different sizes and needs. Choose a plan that fits your budget and provides the support you need.

4. Test The Platform:

Before making a final decision, testing the platform and ensuring it meets all your needs is essential. Some providers may even offer free trials to understand how the platform works before committing to it or signing up for a paid plan.

5. Make The Final Decision:

Once you’ve tested the platform and are sure it meets all of your criteria, you can make your final decision and start using the software for your SMS marketing campaigns.

Which SMS Marketing software is best for my business?

The best SMS marketing software for your business depends on various factors, including your goals, budget, and needs. Take the time to research different options and test out each platform before making a decision. With so many options available, you should be able to find the best SMS marketing software that meets all of your requirements. Additionally, evaluate each platform based on its pricing and customer support options.

Benefits of using SMS Marketing Software:

These are the ten benefits of using SMS marketing software for your business:

1. Increased Reach & Engagement:

SMS marketing allows you to reach a larger audience and engage with them more effectively.

2. Personalization:

SMS marketing software makes personalizing messages for different customer segments easier, which can help you create more meaningful connections.

3. Automation & Efficiency:

Automating text message marketing campaigns and tasks saves time and ensure that messages get sent on schedule.

4. Improved Analytics & Reporting:

SMS marketing tools provide Analytics, reporting, and valuable insights into the performance of your campaigns, allowing you to make data-driven decisions about how to optimize them.

5. Cost-Effective Solutions:

SMS marketing is one of the most cost-effective marketing channels, making it an excellent option for businesses with tight budgets.

6. High Open Rates:

SMS messages have high open rates, making them an effective way to reach customers and drive engagement.

7. Increased Brand Awareness:

SMS marketing allows you to increase brand awareness and build customer relationships.

8. Easy Integration With Other Platforms:

Most SMS marketing software is easily integrated with other platforms, such as CRM systems and payment gateways.

9. Improved Customer Service & Support:

SMS marketing software makes providing customer service and supports easier on time.

10. Scalability:

SMS marketing software can quickly scale up or down depending on your needs, helping you keep costs low while still meeting your goals.


SMS marketing software provides an effective way to reach and engage customers while being cost-effective and easy to use. By researching the features offered by different providers, you can find your business’s top SMS marketing software. Additionally, testing out each platform before making a final decision is essential to ensure it meets all your criteria. With the right SMS marketing software, you can reach a larger audience and increase brand awareness while improving customer service and support. Finally, remember that pricing and customer support may also be essential when choosing SMS marketing software for your business.


Q: What is the conversion rate for SMS marketing?

A: The conversion rate of SMS marketing can vary depending on several factors, such as message personalization and the goals of your SMS marketing campaign. Generally, you can expect an average conversion rate of 1-3%.

Q: Is SMS marketing expensive?

A: SMS marketing is one of the most cost-effective marketing channels available. Many providers offer pricing plans tailored to your business’s needs, helping you stay within your budget.

Q: What is the best SMS marketing software?

A: The best SMS marketing software for your business will depend on several factors, such as pricing, customer support options, and features. Take the time to research different options and evaluate each platform based on its features and pricing before making a final decision.

Q: Is SMS marketing effective?

A: SMS marketing effectively increases brand awareness and engagement with potential customers. It also has high open rates, making it a great way to reach customers and drive conversions.

Q: Is SMS marketing legal?

A: In most countries, SMS marketing is legal as long as customers have given their express consent to receive messages from your business. It’s essential to ensure that you adhere to your country’s laws and regulations before sending any messages.

Q: Should I use SMS or MMS (Multimedia Messaging Service)?

A: Your chosen message type will depend on your goals and budget. SMS messages are generally cheaper, while MMS messages offer more features, such as the ability to include images or videos. Evaluate your needs and budget before deciding which message to use for your business.

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