Best Marketing Automation Software: Ranked and Reviewed (2024)

Marketing automation software has revolutionized the way businesses engage with their audience and drive conversions. With the ability to automate repetitive marketing tasks, personalize customer interactions, and analyze campaign performance, it’s no wonder that more and more businesses are turning to marketing automation to streamline their marketing efforts.

In this article, I will dive into the world of marketing automation software, ranking and reviewing the top solutions available in the market today. Whether you’re a small business owner looking to optimize your marketing strategy or a marketer searching for a powerful tool to scale your campaigns, this article will help you find the best marketing automation software for your needs.

Key Takeaways:

  • Marketing automation software helps businesses automate and optimize their marketing strategies.
  • 75% of businesses using marketing automation software see a positive return on investment.
  • This article will rank and review the top marketing automation software solutions.
  • Find the best marketing automation software to streamline your marketing strategy.
  • Discover how marketing automation can revolutionize your business.

HubSpot Marketing Hub

HubSpot Marketing Hub is the best overall marketing automation software that provides a comprehensive martech platform for businesses. It offers a range of powerful features, including email marketing, campaign automation, and customer relationship management (CRM) integration. With its user-friendly interface and robust functionality, HubSpot Marketing Hub is a top choice for small to midsize businesses looking to streamline their marketing efforts.

HubSpot Marketing Hub is an all-in-one solution that helps businesses track and optimize the entire customer journey. Its CRM integration allows for seamless management of customer data, while its email marketing capabilities enable effective communication with prospects and customers. The campaign automation feature streamlines marketing processes, saving time and improving efficiency. With HubSpot Marketing Hub, businesses can consolidate their marketing efforts into one comprehensive platform, reducing the need for multiple tools and systems.

Email Marketing

HubSpot Marketing Hub excels in email marketing, offering a variety of features and customization options to create engaging and personalized campaigns. Users can easily design visually appealing emails, segment their contact lists, and utilize automated workflows to deliver the right message to the right audience at the right time. With HubSpot Marketing Hub, businesses can strengthen their email marketing strategies and drive better results.

Campaign Automation

HubSpot Marketing Hub simplifies campaign management with its automation capabilities. Users can create automated workflows to streamline repetitive tasks, such as sending follow-up emails, nurturing leads, and triggering actions based on specific customer interactions. This not only saves time but also ensures consistent and targeted communication throughout the customer journey.

Customer Relationship Management (CRM) Integration

One of the standout features of HubSpot Marketing Hub is its seamless CRM integration. It allows businesses to centralize and manage all customer data in one place, providing a holistic view of each contact’s interactions and preferences. This integration ensures that marketing efforts are aligned with sales and customer service, resulting in a cohesive and personalized customer experience.

Despite its many strengths, HubSpot Marketing Hub does have a few downsides to consider. The pricing tiers can be confusing and expensive, especially for smaller businesses. Additionally, the platform has a steep learning curve, requiring time and dedication to fully master its capabilities. However, for businesses seeking a comprehensive marketing automation solution with robust email marketing, campaign automation, and CRM integration, HubSpot Marketing Hub is the ideal choice.

Campaigner

Campaigner is the best marketing automation software for advanced marketers looking for an effective email marketing solution. With its highly customizable workflows, you can precisely manage your email marketing efforts and tailor them to your specific needs. Additionally, Campaigner provides advanced marketing automation features, including purchase behavior analytics, to help you gain valuable insights into your customers’ behaviors and preferences.

Despite lacking a free version and having complex workflow automation, Campaigner offers a wide range of benefits. Its productivity-focused user interface enhances your workflow efficiency, while versatile templates and options give you the flexibility to create engaging and personalized email campaigns. Furthermore, Campaigner provides comprehensive online resources and 24/7 support to assist you at every step of your marketing journey.

Pros Cons
  • Highly customizable workflows
  • Purchase behavior analytics
  • Productivity-focused user interface
  • Versatile templates and options
  • Comprehensive online resources
  • 24/7 support
  • No free version available
  • Complex workflow automation

Mailchimp

When it comes to growth marketing campaigns, Mailchimp has established itself as one of the best marketing automation software options available. Originally known for its email marketing solution, Mailchimp has expanded its offerings to include essential features for e-commerce, survey management, and customer relationship management (CRM). With basic campaign automation and analytics, Mailchimp provides businesses with the tools they need to streamline their marketing efforts.

For small businesses entering the world of marketing automation, Mailchimp offers a turnkey e-commerce solution that is user-friendly and intuitive. With convenient email templates, improved AI recommendations, and automation capabilities, Mailchimp allows businesses to easily create and manage their marketing campaigns. The platform also offers a respectable free tier, making it accessible to businesses with limited budgets.

However, it’s worth noting that Mailchimp’s lower pricing tiers may lack some of the advanced features available in higher-tier plans. Additionally, compared to other options in the market, Mailchimp can be relatively expensive. Despite these considerations, Mailchimp remains a popular choice for businesses looking for a comprehensive email marketing and automation solution.

I believe that Mailchimp is a great choice for small businesses venturing into marketing automation. Its user-friendly interface, convenient email templates, and expanded features make it an ideal platform for growth marketing campaigns.

Mailchimp Pricing Tiers

Tier Features Pricing
Free Basic email marketing features
Up to 2,000 contacts
Free
Essentials All Free features
Unlimited contacts
Advanced audience segmentation
Custom branding
$9.99/month
Standard All Essentials features
A/B testing
Advanced reporting and analytics
Custom templates
$14.99/month
Premium All Standard features
Advanced segmentation
Multi-step journeys
Phone support
Custom pricing

Salesforce Pardot

As a leader in CRM, Salesforce offers the comprehensive B2B marketing automation platform known as Salesforce Pardot. Designed for Salesforce customers, Pardot provides a wide range of features that cater to B2B marketing automation needs. With its advanced automation capabilities and lead-scoring packages, it empowers businesses to streamline their marketing strategies and drive results.

One of the standout features of Salesforce Pardot is its seamless integration with Salesforce CRM, allowing for a unified approach to sales and marketing. This integration enables businesses to create targeted campaigns, track customer interactions, and nurture leads throughout the entire customer journey.

Lead-scoring is another powerful capability of Salesforce Pardot. By assigning scores to leads based on their engagement and interactions with your marketing efforts, you can prioritize and focus on the most valuable prospects, increasing your chances of conversion.

Additionally, Salesforce Pardot offers a range of automation capabilities that simplify and streamline marketing processes. From list-building and contact tagging to customizable campaign rules, it provides the tools you need to automate repetitive tasks and deliver personalized experiences to your prospects.

While Salesforce Pardot boasts advanced features and automation capabilities, it does come with a higher price tag. This may make it less accessible for smaller SMBs with limited budgets. Additionally, it lacks standalone mobile apps, which may limit flexibility for marketers who prefer to work on the go.

To summarize, Salesforce Pardot is hailed as one of the best marketing automation software options for Salesforce customers. With its strong CRM integration, B2B marketing automation capabilities, lead-scoring packages, and automation features, it empowers businesses to elevate their marketing efforts to new heights. However, the higher cost and lack of standalone mobile apps may be considerations for some organizations.

GetResponse

When it comes to meeting the automation needs of small and medium-sized businesses (SMBs), GetResponse is a top contender in the marketing automation software market. While it started as an email marketing system, GetResponse has expanded its capabilities to include web-based chat and SMS marketing. With its user-friendly interface and affordable pricing, GetResponse is an excellent choice for SMBs looking to streamline their marketing efforts.

One of the standout features of GetResponse is its sophisticated marketing workflow automation capabilities. Users can design and implement automated workflows to engage with their audience at every stage of the customer journey. From welcome emails to abandoned cart reminders, GetResponse allows SMBs to create highly targeted and personalized campaigns to drive conversions and increase customer loyalty.

In addition to its email marketing and workflow automation features, GetResponse also offers integrated e-commerce capabilities. SMBs can set up direct online payments, making it easy for customers to make purchases directly from their email campaigns or landing pages. With e-commerce capabilities built into the platform, SMBs can effectively manage their sales and marketing processes within a single system.

Despite its many strengths, GetResponse does have a few limitations. The analytics provided by GetResponse are somewhat underwhelming compared to other marketing automation software options. While it does offer basic reporting and tracking functionalities, more advanced analytics may be lacking. Additionally, GetResponse’s customer support is not available 24/7, which could be a drawback for businesses with urgent issues or questions.

Infusionsoft by Keap

Infusionsoft by Keap is the ideal marketing automation software for beginning marketers and start-ups. It seamlessly combines CRM with email marketing, allowing businesses to easily add contacts and manage marketing information across systems. By integrating these essential components, Infusionsoft by Keap streamlines the sales and marketing process for a unified approach.

One of the standout features of Infusionsoft by Keap is the wide range of support options available. Whether you’re a first-time user or need expert guidance, you can rely on expert coaching to ensure a painless setup and implementation process.

This software is particularly well-suited for fledgling businesses that are looking to kickstart their sales, marketing, and email campaigns. Infusionsoft by Keap empowers these businesses by introducing a unified process for sales and marketing, enabling better coordination and more efficient operations.

However, it’s important to note that Infusionsoft by Keap does come with a higher price tag compared to some other options. Additionally, its template designs and reporting refinement are relatively limited. Nonetheless, the software’s integration of CRM with email marketing and its focus on a unified sales and marketing process make it a compelling choice for beginning marketers and start-ups.

Notable Features of Infusionsoft by Keap:

  • CRM integration for streamlined contact management
  • Expert coaching and support options for painless setup
  • Unified sales and marketing process for better coordination

Brevo

In the world of marketing automation software, Brevo stands out as an affordable all-in-one solution that combines CRM, meeting scheduling, and marketing automation. With its unique CRM-meeting scheduler-marketing automation hybrid, Brevo offers a comprehensive suite of tools designed to streamline your marketing processes.

One of Brevo’s key strengths is its ease of use. Whether you’re a marketing professional or a small business owner, you’ll find the platform intuitive and user-friendly. The interface is designed for simplicity, allowing you to navigate seamlessly and accomplish your marketing tasks with ease.

What sets Brevo apart is its versatility. The software automates various communication channels, including email, SMS, chat, and even WhatsApp. This versatility ensures that you can reach your target audience through their preferred communication channels, maximizing engagement and conversions.

On top of its user-friendly interface and versatility, Brevo also offers an affordable pricing structure. The platform offers a Free plan with extensive features, allowing businesses to get started without breaking the bank. However, it’s important to note that Brevo may be relatively simple and inflexible compared to other options.

Pros Cons
Easy to use interface Relatively simple compared to other options
Versatile communication automation May lack flexibility compared to other platforms
Affordable pricing structure

Overall, Brevo is an excellent choice for businesses seeking an affordable and user-friendly marketing automation software. With its CRM-meeting scheduler-marketing automation hybrid, versatile communication automation, and affordable pricing structure, Brevo offers an all-in-one solution for streamlining your marketing efforts.

Omnisend

Omnisend is the best marketing automation software for small businesses on a budget. With its extensive free plan, businesses can take advantage of powerful automation features without breaking the bank. Whether it’s email marketing, SMS campaigns, or other automation needs, Omnisend offers it all at an affordable price.

What sets Omnisend apart is its commitment to customer support and resources. They provide excellent support to help users learn how to use the app effectively and optimize their marketing efforts. With Omnisend, you won’t be left in the dark when it comes to maximizing the potential of your marketing automation.

While Omnisend is primarily focused on e-commerce, it may not have all the advanced features that other solutions offer. However, for small businesses with limited budgets, Omnisend still provides a robust set of automation tools to streamline their marketing strategy and drive results.

If you’re a small business looking for the best marketing automation software without breaking the bank, Omnisend is a top choice. With its extensive free plan and inexpensive upgrades, it’s a budget-friendly solution that delivers on its promises.

Pros Cons
Extensive free plan May lack some advanced features
Affordable pricing for upgrades Narrowly focused on e-commerce
Excellent customer support

ActiveCampaign

ActiveCampaign is an exceptional marketing automation software that offers a wide range of features to meet the needs of businesses of all sizes. It stands out for its massive pre-built automation library, which includes a wealth of multilingual workflows, allowing you to reach your audience in their preferred language. Whether you’re automating email campaigns, SMS messages, digital ads, or social media posts, ActiveCampaign has the automation capabilities to streamline your marketing efforts.

For businesses that require a vast selection of automation options, ActiveCampaign is the top choice. Its pre-built automation library provides a strong foundation for optimizing your marketing strategies and saving valuable time. With its intuitive interface, you can easily create and customize workflows to suit your specific needs.

However, ActiveCampaign may require some learning for novice users, as its extensive capabilities can be complex. Fortunately, ActiveCampaign offers comprehensive documentation and support resources to help you maximize its potential.

Pricing for ActiveCampaign starts at $49 per month, making it an affordable option for businesses looking to enhance their marketing automation capabilities.

Key Features of ActiveCampaign:

  • Massive pre-built automation library
  • Multilingual workflows
  • Automation capabilities for email, SMS, digital ads, and social media
Pros Cons
Massive pre-built automation library Complex for novice users
Wide range of automation capabilities Starting price of $49/month
Supports multilingual workflows

ActiveCampaign

Klaviyo

When it comes to marketing automation software, Klaviyo stands out as one of the best options available. What sets Klaviyo apart is its focus on user-friendliness and seamless implementation. With Klaviyo, you can easily customize your marketing campaigns and achieve your desired results without any coding or technical expertise.

One of Klaviyo’s standout features is its drag-and-drop interface, which allows you to create stunning emails and automated workflows with just a few clicks. This intuitive design makes it easy for anyone to navigate and utilize the platform effectively.

A/B testing is another area where Klaviyo shines. With its built-in A/B testing capabilities, you can experiment and optimize your campaigns to ensure maximum engagement and conversion rates. Klaviyo provides in-depth analytics and insights to help you make data-driven decisions and enhance your marketing strategy.

One of Klaviyo’s key strengths is its sophisticated customer profiling capabilities. By leveraging customer data, Klaviyo enables you to create highly personalized and targeted campaigns. This level of personalization enhances customer experience and increases the chance of conversions.

For businesses looking to streamline their marketing efforts, Klaviyo offers a free plan, allowing you to get started without any upfront costs. If you require more advanced features and additional support, Klaviyo offers pricing plans starting at $45 per month.

In summary, Klaviyo is the ideal marketing automation software for its user-friendliness, drag-and-drop implementation, A/B testing capabilities, and customer profiling features. With Klaviyo, you can optimize your marketing strategies and achieve your business goals more efficiently.

Customer.io

Customer.io is the best marketing automation software for powerful workflow automations, multichannel automation, and A/B testing. With its extensive capabilities, Customer.io empowers businesses to create highly personalized and targeted marketing campaigns.

One of the key strengths of Customer.io is its powerful workflow automations. The platform provides a user-friendly interface that allows you to easily create automated workflows based on customer behavior, interactions, and preferences. This enables you to deliver the right message to the right audience at the right time, increasing engagement and conversions.

Moreover, Customer.io excels in multichannel automation, offering a wide range of marketing channels to automate your campaigns. From email and SMS to push notifications and in-app messages, Customer.io allows you to reach your customers through their preferred communication channels. This multichannel approach enhances the customer experience and ensures consistent messaging across platforms.

In addition, Customer.io provides robust A/B testing capabilities, allowing you to experiment with different variations of your marketing campaigns and optimize them for better results. This helps you identify the most effective strategies and refine your approach to maximize engagement and conversions.

Customer.io is a top choice for businesses that require advanced automation and customization options to take their marketing efforts to the next level. Although it starts at $100/month, the platform offers a powerful set of features that deliver significant value and drive tangible results.

With Customer.io, you can elevate your marketing automation game and achieve more impactful and personalized customer interactions. Its powerful workflow automations, multichannel automation capabilities, and A/B testing features make it an invaluable tool for businesses looking to optimize their marketing strategies.

Ortto

Ortto is a powerful marketing automation software that specializes in comprehensive reporting and data-driven insights. With Ortto, businesses can collect data on user behavior, enabling them to gain valuable insights for optimizing their marketing strategies.

What sets Ortto apart is its ability to collect data on nearly every user interaction, providing businesses with a deep understanding of their audience’s preferences and behaviors. This data-driven approach allows organizations to make informed decisions and create tailored marketing campaigns that resonate with their target audience.

For businesses that prioritize data analytics and reporting, Ortto is the best marketing automation software available. By harnessing the power of data, businesses can unlock new opportunities for growth and improve their overall marketing performance.

In today’s competitive landscape, data is the key to success. With Ortto, businesses can access actionable insights that drive results and enhance their marketing efforts. By using Ortto’s robust reporting capabilities, organizations can make data-driven decisions and stay ahead of the curve.

Ortto offers flexible pricing plans, starting at just $99 per month, making it an affordable choice for businesses of all sizes. With its user-friendly interface and extensive reporting features, Ortto ensures that businesses can easily access and interpret their data without any technical expertise.

Key Features of Ortto:

  • Comprehensive reporting on user behavior
  • Data-driven insights for marketing optimization
  • Flexible pricing plans starting at $99/month
  • User-friendly interface for easy data interpretation
  • Accessible to businesses of all sizes

Elevate your marketing strategy with Ortto and unlock the power of data-driven insights. Start your journey towards marketing success today.

Conclusion

In conclusion, when it comes to marketing automation software, there are numerous options available, each with its own strengths and features. After careful evaluation and review, it is clear that HubSpot Marketing Hub stands out as the best overall marketing automation software. It offers a comprehensive set of tools and seamless CRM integration, making it the ideal choice for businesses looking to streamline their marketing strategy.

However, there are other top contenders in the market as well. Campaigner, Mailchimp, Salesforce Pardot, GetResponse, Infusionsoft by Keap, Brevo, Omnisend, ActiveCampaign, Klaviyo, Customer.io, and Ortto all offer unique features and benefits that cater to different business needs. It is crucial to consider your specific requirements and budget when selecting the best marketing automation software for your organization.

By leveraging the power of marketing automation, businesses can automate and optimize their marketing efforts, saving time and resources while maximizing results. Whether you are a small startup or a large enterprise, these top marketing automation tools can help you enhance your customer engagement, lead generation, and overall marketing performance.

FAQ

What is marketing automation software?

Marketing automation software is a tool that helps businesses automate and optimize their marketing strategies across multiple channels.

How does marketing automation software work?

Marketing automation software works by automating repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing.

What are the benefits of using marketing automation software?

The benefits of using marketing automation software include increased efficiency, improved targeting and personalization, better lead management, and enhanced analytics and reporting.

What features should I look for in marketing automation software?

Some important features to consider when choosing marketing automation software are email marketing capabilities, campaign automation, CRM integration, analytics and reporting, and ease of use.

How much does marketing automation software cost?

The cost of marketing automation software varies depending on the provider and the specific features and capabilities included. It is important to carefully consider your budget and business needs when evaluating pricing options.

Are there different types of marketing automation software?

Yes, there are different types of marketing automation software available, including all-in-one marketing platforms, email marketing solutions with automation features, and more specialized systems tailored to specific industries or business sizes.

Can I integrate marketing automation software with other tools and platforms?

Many marketing automation software solutions offer integrations with popular CRM systems, email marketing platforms, social media management tools, and e-commerce platforms to streamline and centralize your marketing efforts.

What is the best marketing automation software?

The best marketing automation software depends on your specific business needs and requirements. Some top options include HubSpot Marketing Hub, Campaigner, Mailchimp, Salesforce Pardot, GetResponse, Infusionsoft by Keap, Brevo, Omnisend, ActiveCampaign, Klaviyo, Customer.io, and Ortto.

How do I choose the right marketing automation software for my business?

To choose the right marketing automation software, consider factors such as your budget, required features, ease of use, scalability, integrations, and customer support. It is also important to read marketing automation software reviews and compare different solutions before making a decision.

Can I try out marketing automation software before purchasing?

Many marketing automation software providers offer free trials or free versions of their software with limited features. This allows you to test the software and determine if it meets your needs before committing to a purchase.

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