Are you a business owner or digital marketer trying to decide between using the CRM platform Contact vs. the email automation software ActiveCampaign in 2023? Well, you have come to the right place! Every day we get questions from our clients asking us which of these two services they should invest in while managing their customer relationships and automating their marketing outreach. This blog post breaks down both platforms based on features, pricing models, and customer reviews so that you can make an informed decision – depending upon your unique needs – when it comes time to choose which is best for your business. So let’s dive into our comprehensive comparison of Contact versus ActiveCampaign!
Overview of Active Campaign vs. Constant Contact
Contact is a powerful CRM platform that helps businesses of all sizes manage their customer relationships. It provides an intuitive user interface, making it easy for users to store and organize contact information, create custom fields for tracking data, set up task reminders, and much more. Contact also offers advanced reporting tools that can be used to analyze customer and sales data over time.
ActiveCampaign is an email automation software solution designed for small-to-medium-sized businesses. ActiveCampaign enables users to quickly create beautiful emails with personalized content, segment audiences based on preferences or purchase history, automate message delivery based on customer actions (such as website visits or purchases), and measure the success of campaigns using detailed analytics reports.
Marketing Automation: Neither ClickUp nor Monday offers built-in marketing automation tools. However, both platforms integrate with third-party apps and tools like Zapier to enable automation workflows.
Facebook Lead Ads: Both ClickUp and Monday integrate with Facebook Lead Ads, allowing users to capture leads from Facebook and import them directly into their project management software.
Email Marketing Campaigns: While neither platform is designed specifically for email marketing campaigns, users can still create and manage email campaigns by integrating with third-party email marketing tools, such as Constant Contact or ActiveCampaign.
Task Management: ClickUp offers a range of features for task management, including task assignment, priority settings, and task statuses. Users can also create subtasks and checklists to break complex projects into smaller, more manageable tasks.
Time Tracking: ClickUp provides users with a built-in time tracker to monitor time spent on tasks, projects, or clients. The platform also offers automated time tracking to capture billable hours.
Collaboration: ClickUp offers real-time collaboration features, allowing users to communicate with their team members, share files, and leave comments directly on tasks.
Reporting: ClickUp offers various reporting tools to help users monitor project progress and team performance. Users can generate reports on time tracking, project progress, and more.
Integrations: ClickUp integrates with over 1,000 apps and tools, including Google Drive, Slack, and Trello, allowing users to streamline their workflows and automate repetitive tasks.
Features of Monday:
Customizable Workflows: Monday offers a range of templates and customization options to help users build the perfect workflow for their team.
Collaboration: Monday provides a visual, easy-to-use interface that encourages collaboration between team members. Users can leave comments and collaborate in real time.
Task Management: Monday allows users to assign tasks, set deadlines, and track progress. The platform also provides users with a built-in calendar view to help them keep track of their deadlines.
Integrations: Monday integrates with various third-party apps and tools, including Slack, Google Drive, and Trello.
Reporting: Monday provides users with various reporting tools, including time-tracking and project progress reports.
- Highly customizable interface
- Wide range of integrations and automation options
- Powerful reporting tools
- Advanced time-tracking features
- The steep learning curve for new users
- The interface can be overwhelming for some
Marketing automation tools like Constant Contact and ActiveCampaign can offer many features to help businesses streamline their email marketing campaigns. However, pricing is crucial for most businesses when choosing an email marketing platform. In this section, we will take a closer look at the pricing plans offered by Constant Contact and ActiveCampaign.
Firstly, it is worth noting that both platforms do not offer a free plan. However, Constant Contact offers US residents a 60-day free trial, while ActiveCampaign only offers a 14-day trial. The 60-day trial period offered by Constant Contact is the longest trial period among email marketing platforms, which is a significant advantage for US-based businesses.
Constant Contact’s pricing is based on the number of contacts you have on your list. The Core plan, which is the cheapest one, starts at $9.99 monthly for up to 500 contacts. However, the price doubles when you hit the 501–1,000 contact category, making it a less cost-effective option for businesses with larger mailing lists. If you want access to email automation, you need to subscribe to the Plus plan, which starts at $45.00 for 500 contacts.
On the other hand, ActiveCampaign offers four plans, with the price scaling with the number of contacts on your list. Lite’s cheapest plan starts at $9.00 per month for up to 500 contacts, which is slightly cheaper than Constant Contact’s Core plan. However, the price jumps to $29 when you hit the 501–1,000 range. If you want more features like SMS marketing or split automation, subscribe to the Plus or Professional plans, which start at $49.00 and $149.00, respectively.
It is worth noting that ActiveCampaign offers more advanced features than Constant Contact, such as SMS marketing and split automation. However, it is also more expensive than Constant Contact, especially for larger mailing lists. While Constant Contact offers many features, it is better suited for small to medium-sized businesses. On the other hand, ActiveCampaign is more suitable for businesses with larger mailing lists or those looking for more advanced marketing automation features.
Regarding customer service, Contact and ActiveCampaign offer various channels for support, including email, live chat, phone support, and a knowledge base. Constant Contact offers phone support from Monday to Friday, 8 AM to 10 PM ET and Saturdays from 10 AM to 8 PM ET. They also offer live chat and email support and have a helpful knowledge base with articles and tutorials.
ActiveCampaign, on the other hand, offers phone support from Monday to Friday, 8 AM to 6 PM CT, and live chat and email support 24/7. They also have an extensive knowledge base with articles, videos, webinars, and a community forum where users can ask and answer questions.
Overall, both platforms offer good customer service and support options, and it’s important to evaluate your business needs and preferences regarding customer service and support.
To get a better sense of how businesses are using Constant Contact and ActiveCampaign, let’s take a look at some case studies from users who have used either one or both platforms:
Case study 1: Small business uses Constant Contact for email marketing and Facebook lead ads
A small home renovation business in California uses Constant Contact to create landing pages and email marketing campaigns to promote its services. They also use Constant Contact’s integration with Facebook lead ads to generate leads and grow their business. They appreciate the ease of use and affordability of Constant Contact’s platform.
Case study 2: Online business uses ActiveCampaign for advanced marketing automation
An online software company uses ActiveCampaign to automate its marketing campaigns and personalize customer communication. They appreciate active campaigns’ advanced marketing automation features, such as lead scoring, predictive sending, and dynamic content. They also appreciate the platform’s ease of use and integrations with other tools and apps.
Predictions on which platform will be better in 2023 based on current trends, customer feedback, etc
Based on current trends and customer feedback, it’s likely that both Constant Contact and ActiveCampaign will continue to evolve and improve their platforms to meet the changing needs of businesses. Constant Contact will likely continue to provide affordable and user-friendly email marketing tools for small businesses. In contrast, ActiveCampaign will likely continue to focus on providing advanced marketing automation and personalization features for larger businesses.
However, it’s important to note that the marketing automation industry is highly competitive, and new players could enter the market and disrupt the current landscape. Businesses must stay informed and evaluate different platforms based on their needs.
The best choice for your needs will depend on your individual business goals and requirements. If you’re a small business looking for an affordable and user-friendly email marketing tool, Constant Contact will likely be a good choice. However, if you need more advanced marketing automation features or larger email lists, ActiveCampaign might be the better option. Ultimately, it’s important to take the time to evaluate different platforms and make sure that whichever platform you choose meets your specific needs.
Constant Contact and ActiveCampaign are email marketing platforms with different features and pricing plans. Constant Contact is better suited for small businesses that need basic email marketing tools, while ActiveCampaign is ideal for larger businesses that need advanced marketing automation features.
Yes, both platforms allow you to customize your subject lines for your email campaigns. This is an important feature because it can affect your open rates and the overall success of your campaign.
Yes, both platforms offer landing page templates that you can customize to fit your branding and message. This is a great feature if you want to create dedicated landing pages for specific campaigns or promotions.
Both platforms offer a variety of digital marketing tools, such as email campaigns, social media marketing, and landing pages. You can use these tools to promote your business online and reach your target audience.
Yes, both platforms offer integrations with Google Analytics. This lets you track your website traffic and see how your email campaigns drive visitors.
Yes, both platforms offer a variety of email templates that you can customize for your business. This is a great feature if you need more design experience or want to save time creating your templates.