10 Best Content Marketing Tools and Platforms [Ranked and Review for 2023]


Are you looking for the best content marketing tools and platforms to help you get ahead in 2023? Content marketing is essential to any digital content strategy because it allows businesses to reach their target audiences with well-crafted, engaging messages. But with so many content marketing tools available these days, how do you know which will yield the best results? We’ve done the research for you and compiled a list of 10 unique content marketing tools and platforms that can help make your job easier. Please continue reading to learn more about each platform and what makes them stand out from all the rest.

What is Content Marketing?

Content marketing is a form of digital marketing that involves creating and distributing valuable, relevant, and engaging content to attract and retain an audience. This includes blog posts, videos, podcasts, infographics, and more. Content marketing can be used to educate customers about your products or services, build customer loyalty, and increase brand recognition. By creating valuable content regularly, you can build trust with your audience and establish yourself as an authority in your industry.

Why content marketing tools and platforms are essential?

Content marketing tools and platforms are essential because they provide businesses with a way to create compelling content quickly and efficiently. With the help of these tools, companies can save time and money by streamlining their content creation process. Additionally, these platforms provide analytics so businesses can track the performance of their content and make changes accordingly. Finally, content marketing tools and platforms can help companies to reach wider audiences by distributing their content across multiple channels.

10 Best Content Marketing Tools and Platforms For 2023:

1. Contentools


Contentools is an all-in-one content marketing platform that simplifies the creation and publication of content. It provides users with a unified dashboard to easily manage campaigns, collaborate on projects, and measure performance.

Features of Contentools:

  • Collaboration tool: Allows multiple users to work on content in real-time
  • Analytics: Tracks performance and provides insights into content effectiveness.
  • Content Library: Store all your content in one place for easy access.
  • Content creation: Create content quickly and easily with built-in templates.
  • Integration: Connect your social accounts to share content on multiple channels
  • Publishing: Schedule posts and publish them to the proper channels at the right time.
  • Integrations: Connect Contentools with other popular marketing platforms


  • Contentools offered a free trial and paid plans that start at $89/month.

2. Buzzsumo


Buzzsumo is an industry-leading content marketing tool that helps find the most shared content in your niche. It tracks how content performs across social media platforms and provides insights into trending topics. It also allows users to track their competitors’ content performance and uncover new opportunities.

Features of Buzzsumo:

  • Content tracking: Track the performance of your content across social media platforms.
  • Competitor analysis: Analyze your competitors’ content to inform your strategy.
  • Influencer outreach: Easily identify and contact influencers in your niche.
  • Content alerts: Receive email notifications when content is shared or published.
  • Research tool: Perform deep keyword research to identify content topics.
  • Content curation: Easily find and share the most relevant content for your audience.
  • Analytics: View detailed analytics about how your content is performing.


  • Buzzsumo offered a free trial and paid plans that start at $99/month.

3. SEMrush:


SEMrush is a digital marketing platform professionals use to monitor and optimize their online presence. It provides tools for keyword research, content creation, link building, and more. It also offers a comprehensive suite of analytics to track performance and make data-driven decisions.

Features of SEMrush:

  • Keyword research: Discover the most relevant keywords for your content.
  • Content creation: Develop content that reaches the right audience.
  • SEO audit: Analyze your website and ensure it’s optimized for search engines.
  • Backlink analysis: See who links to your website and improve your link-building strategy.
  • Competitive analysis: Identify what your competitors are doing.
  • Rank tracking: Monitor where you rank in the SERPs (search engine results pages) for essential keywords.
  • SEMrush reporting: Get detailed reports on your website’s performance in search engine rankings.


  • SEMrush offered a free trial and paid plans that start at $99.95/month.

4. CoSchedule:


CoSchedule is an all-in-one content marketing software that helps businesses manage their entire workflow from start to finish. It provides tools for creating and publishing content, analyzing performance, optimizing campaigns, and more.

Features of CoSchedule:

  • Content calendar: Organize all your content in one place. See everything in a convenient calendar view to plan and collaborate with your team on content creation.
  • Project management: Manage content marketing tasks, assign responsibilities, and keep track of deadlines to ensure all content is published on time.
  • Analytics: Track the performance of your content across multiple channels.
  • Social media management: Schedule posts to multiple channels and monitor conversations in one place.
  • Campaign optimization: Optimize campaigns with A/B testing and detailed analytics.
  • Content optimization: Use insights to optimize headlines, topics, and other content elements.
  • Automation: Automate repetitive tasks and workflows to save time.


  • CoSchedule offered a 14-day free trial and paid plans that start at $49/month.

5. SocialBee:


SocialBee is an AI-powered social media management platform that helps you manage your presence on multiple channels. It provides tools for scheduling, analyzing content performance, automating interactions, and more.

Features of SocialBee:

  • Content scheduling: Schedule posts to multiple channels from one dashboard.
  • Content optimization: Optimize content for each specific channel and receive insights on how to improve it.
  • Analytics: Track the performance of each post with comprehensive analytics.
  • Team collaboration: Invite team members to collaborate on content creation and scheduling.
  • Collaboration with influencers: Easily collaborate with influencers on content campaigns.
  • Social listening: Monitor topics, conversations, and keywords relevant to your business.
  • Automation: Automate interactions with followers and customers for improved engagement.


  • SocialBee offered free and paid plans starting at $49/month.



Hootsuite is a powerful social media marketing platform used by teams worldwide to manage their presence on multiple channels. It provides tools for scheduling, managing conversations, monitoring performance, and more.

Features of Hootsuite:

  • Social media scheduling: Schedule posts to multiple channels and manage your workflow from one dashboard.
  • Team collaboration: Invite team members to collaborate on content creation and scheduling.
  • Analytics: Track the performance of your social media campaigns in real time.
  • Social listening: Monitor keywords, hashtags, and trends to stay on top of the conversation.
  • Social inbox: Manage conversations across all social networks in one place.
  • Secure content library: Store and organize quality content in a secure library for easy access.
  • Automation: Automate interactions with followers and customers to increase engagement.


  • Hootsuite offered free and paid plans starting at $29/month.

7. WordPress:


WordPress is one of the most popular content management systems (CMS) available today. It provides a powerful platform with tools for creating, managing, and publishing content to help you reduce your quality content marketing efforts.

Features of WordPress:

  • Content creation: Create and manage social media posts, pages, and other content types with a powerful editor.
  • Template system: Choose from various templates and design options to create your website’s look and feel to make your landing pages attractive.
  • Plugins and themes: Add functionality and design elements to your website with plugins, articles, and other extensions.
  • Social media integration: Share content on social networks, stay connected with followers and measure social media success.
  • SEO friendly: Optimize content for search engine visibility with SEO tools and plugins.
  • Mobile-friendly: Create a website that looks great on any device with mobile-ready templates.
  • Analytics: Track visitor data, page views, and other metrics with detailed analytics.


  • WordPress is free to use, but additional features and services may require a fee.



SumoMe is a suite of tools for growing your website and increasing conversions. It provides tools for capturing leads, optimizing content, and more.

Features of SumoMe:

  • List Builder: Capture leads and turn visitors into customers with customizable opt-in forms.
  • Heat maps: See where visitors click, scroll, and how far they’re reading with heat map analytics.
  • Content optimization: Optimize content for each specific channel and get insights on how to improve it.
  • Optimization tools: Leverage growth tools such as popups, dividers, and welcome mats to increase engagement.
  • Social media sharing: Turn visitors into promoters with one-click social sharing.
  • A/B testing: Test different variations of pages and content to optimize for maximum conversions.


  • SumoMe offered free and paid plans starting at $20/month.

9. Reddit:


Reddit is a social news aggregation and discussion website where users can post links, images, videos, and conversations. It is also an excellent platform for content marketing and offers a wealth of data for marketers to analyze.

Features of Reddit :

  • User engagement: Increase visibility with user engagement and upvotes.
  • Targeted ads: Reach the right audience with targeted ads.
  • Subreddits: Post content to specific subreddits for more targeted reach.
  • Analytics: Track user engagement and performance with detailed analytics.
  • Campaigns: Create campaigns to build visibility and brand awareness.
  • Engagement: Create conversations with users to increase engagement and loyalty.
  • Strategy: Develop a content marketing strategy for Reddit.


  • Reddit offers a free plan, but additional features and services may require a fee.



ContentStudio is an all-in-one content marketing platform that helps businesses create and manage content more efficiently. It has tools for researching, developing, and optimizing content, analytics, and reporting.

Features of ContentStudio content marketing:

  • Content creation: Create and optimize content with an easy-to-use drag-and-drop editor.
  • Research: Find trending topics and related keywords to inform content creation.
  • Content curation: Collect, discover, and curate content from multiple sources.
  • Content distribution: Automatically distribute content to your channels with ease.
  • Social media management: Monitor, engage and respond to customer interactions.
  • Analytics & reporting: Gain insights into your content performance with meaningful data and reporting.
  • Integrations: Connect with popular third-party tools to streamline content workflow.


  • ContentStudio offered free and paid plans starting at $19/month.

Factors to consider while choosing a content marketing platform:

These are the factors to consider while choosing a content marketing platform:

  • Content creation and optimization tools: It should have tools for creating and optimizing content, such as an editor, keywords researcher, and curation capabilities.
  • Analytics & reporting: It should offer analytics and reporting to help you measure content performance.
  • Social media management should include features for managing social media accounts, such as monitoring, engagement, and responding to customer interactions.
  • Integrations: It should have integrations with popular third-party tools that streamline content workflow, such as email marketing and analytics.
  • Pricing & features: It should offer a variety of pricing plans that can fit your budget and features that meet your content marketing needs.
  • Support: It should have a reliable customer support team to help with any technical issues or questions.

Finally, it should have a user-friendly interface that can be easy to use and navigate for both beginners and experienced content marketers.

Benefits of using content marketing platforms for your businesses:

These are the benefits of using content marketing platforms for your businesses.

  • Time-saving: Content marketing platforms can save you time by providing tools and features to streamline content creation, distribution, and optimization.
  • Increased visibility: With content marketing platforms, businesses can reach a broader and more targeted audience to increase brand visibility.
  • Cost-effective: Content marketing platforms can help businesses reduce overall costs, as they usually offer cost-effective plans that fit their budget.
  • Increased engagement: They can help increase user engagement with features such as analytics and reporting to track content performance.
  • Improved ROI: Content marketing platforms can help improve the return on investment (ROI) by providing better insights into content performance and assisting businesses in optimizing their campaigns.
  • Improved workflow: Content marketing platforms can help improve workflow by automating processes and providing integrations with popular third-party tools.


Content marketing platforms can be an excellent asset for businesses, as they provide tools to help create and optimize content, track performance, distribute content, and more. They can also save businesses time and money while helping to improve ROI and workflow. When choosing a content marketing platform, it is important to consider features, pricing, and customer support. Doing so can help ensure that the platform meets your content marketing needs and budget.


Q: which content marketing tool is best for me?

A: The best content marketing tool depends on your content marketing needs and budget. You can evaluate various platforms to find one that meets your requirements.

Q: Content marketing platforms are customizable?

A: Yes, most content marketing platforms offer customization capabilities that allow users to customize the platform according to their needs.

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