Are you looking for the best Social Media Management Tools, Apps, and Software of 2023?

Social media platforms can be a powerful way to engage with customers. Social media platforms have become essential for businesses to reach and engage with their customers, but managing multiple accounts across different Social Media Platforms can take time and effort. That’s why we’ve put together a list of the 11+ best social media management tools, apps, and software available in 2023.

These tools have everything you need to run successful social media campaigns, from creating Content to engaging with followers. Keep reading to learn more about each device’s features and how they can make your life easier!

What To Consider When Choosing the Best Social Media Management Tools

When searching for Social Media Management Tools, there are several factors to consider. Here are some things to think about when choosing Social Media Management Tools:

Price Point & Features

It’s important to compare features and prices to find one that fits your budget and offers all the necessary tools.

Social Platforms Supported

Make sure the Social Media Management Tool supports all the platforms you need it for.

Ease of Use

Look for Social Media management tools that offer a user-friendly interface and make multiple managing accounts easy.

Automation & Scheduling

Find Social Media Management Tools that offer a range of automation and scheduling options so you can save time.

Analytic & Reporting

Look for Social Media Management Tools with analytic and reporting capabilities to track your Social Media performance.

Let’s dive in and explore the 11+ best Social Media Management Tools, Apps, and Software of 2023.

1. SocialPilot
2. Sprout Social
3. Hootsuite
4. Buffer
5. Agorapulse
6. Zoho Social
7. Sendible
8. Statusbrew
9. SocialFlow
10. Sprout Social
11. AgoraPulse
12. SocialBee

1. SocialPilot

SocialPilot lets you automate your social media posts across multiple platforms in one place. It offers a range of features, including automation and scheduling, analytics, and reporting. SocialPilot also has an easy-to-use interface and supports all major social networking site.

Price

SocialPilot starts at $25/month.

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SocialPilot Offerings

• Social Profile Management
• Bulk Scheduling
• Social Inbox
• Social Analytics & Reporting

Supported Platform

Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

Pros

• SocialPilot offers a range of features, including automation and scheduling, analytics, and reporting.
• SocialPilot supports all social networking app.
• SocialPilot has an easy-to-use interface.

Cons

• SocialPilot does not offer white labeling.

2. Sprout Social

Sprout Social is a Social Media Management Tool that allows users to manage multiple Social Media accounts in one place. It offers a range of features, including Social Media scheduling, analytics and reporting, team collaboration, and customer engagement. Sprout Social also has an easy-to-use interface and support.

Price

Sprout Social starts at $99/month.

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Sprout Social Offerings

• Social Profile Management
• Engagement & Monitoring
• Analytics & Reporting
• Supported all popular social media platform.
• Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and YouTube.

Pros

• Sprout Social offers a wide range of features, including analytics and reporting.
• Sprout Social supports all top social media sites.
• Sprout Social has an easy-to-use interface.

Cons

• Sprout Social is more expensive than SocialPilot.

3. Hootsuite

Hootsuite is a social media management tool that can plan, schedule and syndicate your social media posts. Key features include automatic scheduling, social media monitoring, performance reporting, and essential task management. Hootsuite also has an easy-to-use interface and supports all major Social Platforms.

Price

Hootsuite starts at $99/month.

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Hootsuite Offerings

• Social Profile Management
• Analytics & Reporting
• Team Collaboration & Social Inbox
• Supported Platforms
• Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• Hootsuite offers a range of features, including analytics and reporting.
• Hootsuite supports all major Social Platforms.
• Hootsuite has an easy-to-use interface.

Cons

• Hootsuite is more expensive than SocialPilot and Sprout Social.

4. Buffer

A buffer is an excellent tool for managing and scheduling social media posts. The interface is intuitive and easy to navigate, making it easy to plan and publish Content on all largest social media site. The analytics provided are also instrumental and provide insight into post-performance and engagement.

Price

Buffer Basic version is free; the other version starts at $6/month.

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Buffer Offerings

• Social Profile Management
• Analytics & Reporting
• Team Collaboration & Social Inbox
• Supported Platforms
• Facebook, Twitter, Instagram, Pinterest, and LinkedIn. 

Pros

• It is the perfect choice for a small organization
• Buffer is free to use for the basic version.
• Buffer has an easy-to-use interface.

Cons

• Buffer does not support YouTube.

5. Agorapulse

Agorapulse is an all-in-one Social Media Management Tool that can plan, schedule and manage Social Media posts and track performance across multiple Social Platforms. It offers Social Media engagement and monitoring, Social Listening capabilities, Social Analytics & Reporting, and Social Profile Management.

Price

The agora pulse standard version starts at $49/month.

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Agorapulse Offerings

• Social Profile Management
• Engagement & Monitoring
• Social Listening
• Analytics & Reporting 

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• Agorapulse offers Social Listening capabilities.
• Agorapulse supports all major Social Platforms.
• Agorapulse has an easy-to-use interface.

Cons

• Agorapulse is more expensive than SocialPilot, Sprout Social, and Buffer.

6. Zoho Social

Zoho Social is an all-in-one Social Media Management Tool that enables users to manage multiple Social Platforms from a single dashboard. It offers Social Media scheduling, Social Listening, Social Analytics & Reporting, and Social Profile Management.

Price

The Zoho Social Pro version starts at $10/month.

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Zoho Social Offerings

• Social Profile Management
• Engagement & Monitoring
• Social Listening
• Analytics & Reporting 

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• Zoho Social is perfect for small organizations.
• Zoho Social is very affordable.
• Zoho Social has an easy-to-use interface.

Cons

Zoho Social does not offer Social Listening capabilities.

7. Sendible

Social media management tool for agencies and brands. Simplify your agency workflow and take on more clients. White Label Build trust with customers and generate more sales. Social Media Monitoring Monitor Social Platforms, keywords, and hashtags with Sendible. It can plan, schedule and manage Social Media posts and track performance across multiple Social Platforms.

Bringing all your social networks together in one central hub, the Sendible platform is the easiest way to implement a successful multi-brand social media strategy at scale. Positioned as a productivity tool for agencies, it saves your team time.

Price

The sensible Premium version starts at $29/month.

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Sendible Offerings

• Schedule posts to multiple social media channels like Twitter, Facebook, Instagram, Google My Business, and LinkedIn from a single dashboard.
• Measures social media performance, while the Google Analytics integration tracks the impact on page visits, content popularity, and location.
• Create presentation-ready analytics reports from custom layouts and over 200 modules in the built-in report builder.

Pros

• Sendible is perfect for agencies and brands.
• Sendible offers Social Listening capabilities.
• Sendible supports all major Social Platforms.

Cons

• Can’t manage Instagram followers

8. Statusbrew

Statusbrew is Social Media Management platform that helps you understand and manage Social Platforms, Social Content, and Social audiences in one place. It provides Social Media scheduling, Social Listening, Social Analytics & Reporting, and Social Profile Management.

Trusted by over 16 million users worldwide, Statusbrew helps power Twitter, Instagram, Facebook, LinkedIn, and Google Plus with an easy-to-use and advanced interface. Slack integration schedules social publishing across all networks to simplify approval workflows.

Price

Statusbrew Plus version starts at $69/month.

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Statusbrew Offerings

• Social media monitoring for customer care or brand monitoring.
• Publishing for teams and approval workflows with Slack integration.
• Manage contacts and sync with your preferred CRM.
• White label reports for you and your customers, exportable as PDF or Excel.

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

It offers Social Listening capabilities. 

It supports all major Social Platforms.

Statusbrew has an easy-to-use interface.

Cons

Statusbrew is expensive.

9. SocialFlow

SocialFlow is a Social Media Management Platform that helps you maximize Social Media ROI. It enables users to analyze Social Media performance and optimize Social Content while crafting Social Strategies that guarantee success. SocialFlow’s Social Media Monitoring tool monitors Social Platforms, Social Content, and Social audiences to help you watch online conversations and measure impact.

Price

SocialFlow Social Media Platform starts at $99/month.

Link

SocialFlow Offerings

Real-time Social Listening, Social Media Monitoring, and Social Analytics.

SocialFlow Social Media Optimization tool helps Social Media teams identify Social Content that resonates with Social Audiences.

SocialFlow Social Media Management Solution helps Social Media teams save time by efficiently scheduling Social Content and Social Media campaigns.

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• SocialFlow Social Listening tool provides real-time insights into Social Platforms and Social Audiences.
• Its Social Media Optimization tool helps you identify Social Content that resonates with Social Audience.
• SocialFlow Social Media Management Solution helps Social Media teams save time by efficiently scheduling Social Content and Social Media campaigns.

Cons

• It is expensive compared to other Social Media Management Platforms.
• It does not have an advanced Artificial Intelligence (AI) feature.

10. Sprout Social

Sprout Social is a Social Media Management Platform that helps businesses manage Social Platforms, Social Content, Social Analytics, and Social Engagement. With Sprout, Social users can easily create Social Content and keep track of customers’ activities on Social Platforms. Sprout Social also offers in-depth Social Listening capabilities to monitor customer conversations and Social Media campaigns. Social Analytics helps users measure Social Campaigns performance and Social Engagement to identify influential Social Influencers.

Price

Sprout Social Pricing starts at $249/month.

Link

Sprout Social Offerings

• Social Media Monitoring for customer care or brand monitoring.
• White label reports for you and your customers, exportable as PDF or Excel.
• Social Media Analytics to monitor Social Campaigns performance and Social Engagement.
• Supported Platforms
• Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• Sprout Social Social Listening tools offer real-time insights into Social Platforms & Social audiences.
• It has an in-depth Social Analytics feature to measure Social Campaigns performance and Social Engagement.
• Its platform provides Social Media Management tools for scheduling Social Content. 

Cons

• It does not offer an advanced Artificial Intelligence (AI) feature. It might be challenging for beginners to use.
• The Social Analytics feature is less extensive than other Social Media Management Platforms.

11. AgoraPulse

AgoraPulse is a Social Media Management Platform for Social Media professionals and social media marketing. It provides an advanced Social Listening tool that helps users monitor Social Platforms and Social audiences to identify influential Social Influencers and daily active users or monthly active users. Social Analytics helps Social Media teams measure Social Campaigns performance and Social Engagement. It’s Social Media Management Solution allows users to schedule Social Content for multiple Social Platforms to monitor monthly active users.

Price

AgoraPulse Pricing starts at $99/month.

Link

AgoraPulse Offerings

• Advanced Social Listening capabilities to monitor customer conversations and Social Media campaigns.
• Social Analytics feature to measure Social Campaigns performance and Social Engagement.
• Social Media Management Solution for scheduling Social Content for multiple Social Platforms.

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

Pros

• AgoraPulse Social Listening tools provide real-time insights into Social Platforms and Social audiences.
• It has an advanced Social Analytics feature for measuring Social Campaign performance and Social Engagement.
• Its platform offers Social Media Management tools for scheduling Social Content.

Cons

• It does not have a Social Inbox feature for Social Customer Care.
• The Social Analytics feature is limited compared to other Social Media Management Platforms.
• Not Supporting voice and video calls.

12. SocialBee

SocialBee is an all-in-one Social Media Management Platform designed to help businesses and agencies manage their Social Content and Social Media campaigns. It provides tools for publishing, analyzing, and monitoring Social Platforms. Its automated Social Media management solutions let users easily schedule posts all other social media platforms. SocialBee also offers advanced analytics and reporting capabilities to measure Social Campaigns performance and Social Engagement.

Price

SocialBee Pricing starts at $19/month.

Link

SocialBee Offerings

• Advanced analytics and reporting capabilities to measure Social Campaigns performance.
• Automated Social Media Management Solution for managing post-scheduling across multiple platforms simultaneously.
• Social Listening tool to monitor customer conversations and Social Media campaigns

Supported Platforms

Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Pros

• SocialBee Social Listening tools offer real-time insights into Social Platforms & Social Audience.
• Its platform provides advanced analytics for measuring the performance of Social Campaigns.
• Its automated Social Media Management Solution allows users to schedule Social Content for all popular social media platforms easily.

Cons

• It does not have an Artificial Intelligence (AI) feature.
• The reporting and analytics capabilities are limited compared to other Social Media Management Platforms.

Final Thought!

Choosing the best Social Media Management Platform can be complicated. Various tools are available, each offering different features and functionalities. Evaluating each one based on your specific needs and requirements is essential to choose the right platform for your business. With the right tool, you will be able to effectively manage your Social Media presence, engage with customers, and measure the performance of your Social Campaigns. Good luck!

FAQs

What is Social Media Management?

Social Media Management manages and optimizes a brand’s presence on various social media networks, such as Facebook Messenger, Twitter, Instagram, LinkedIn, and YouTube. It includes creating content to post on social channels, monitoring conversations around your brand, analyzing the performance of campaigns across all social networking platforms, and more.

What are the best Social Media Management tools?

Many popular Social Media Management tools available today offer different features for managing a brand’s presence on social media networks, including Hootsuite, Buffer, SproutSocial, and AgoraPulse. The best one for you will depend on the features you need and your budget.

What is Social Listening?

Social Listening is a process of monitoring conversations about topics, brands, or products on social media networks. It helps marketers understand how customers engage with their brand, identify potential growth opportunities, and measure campaigns’ performance across multiple platforms.

Is there any free Social Media Management Platform?

Yes, there are several free Social Media Management Tools available today, including Hootsuite Free Plan, Buffer Publish Free Plan, and SproutSocial Lite Plan. Each tool offers limited features but can be a great way to get started with managing your presence on various social channels.

What features should I look for when choosing a Social Media Platform?

It depends on your needs, but the essential features include automated post-scheduling, social listening capabilities, analytics, reporting tools, and support video-sharing platforms. You should also evaluate the user interface to ensure it is easy to use and intuitive.

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