10 Tips to Help You Select the Best Social Media Marketing Agency
If you’ve spent any time on the internet lately, you’ve probably seen a few ads for social media marketing agencies. These companies, which range from boutique shops to large corporations, promise to help brands reach new audiences and grow their businesses through social media. But as with any other type of business relationship, selecting the right agency is important—and not always easy. So here are some tips for finding the best fit for your company’s needs:
Get a strong sense of an agency’s culture and values.
It’s important to get a strong sense of an agency’s culture and values. First, ask yourself: what type of culture do they have? Do they seem like a fun place to work? Are people happy there? How do they treat their employees, clients, and community? If you see red flags in any of these areas, that could be a sign that it’s not the right fit for you. However, if everything seems great on paper and during your interview process—and if your gut tells you it’s the right move—then this is probably a good indication that you’ll enjoy working together over the long haul.
Don’t just look at the website.
It’s not enough to just look at the website, however. Look up their social media accounts and see how they interact with their followers. Do they respond quickly? Do they seem genuine?
Check out their blog—you want to know that they are always coming up with new ideas for content on social media, not just posting what’s been done before.
Look at their portfolio—do you like the style of posts that are included in it? Is there anything you find particularly impressive about how this agency presents itself online?
Finally, talk to previous clients! Ask them why they chose this agency, if there were any issues during or after the process of hiring an agency like theirs (and then make sure those things won’t happen again), and get a sense of whether or not these people would recommend this company’s services. You can also ask questions like “What did your campaign cost” or “How long did it take.”
Consider your budget and theirs.
When it comes time to negotiate, you should be prepared. Do your research and know what similar services have cost others, which will help you understand the market rate for your service.
Asking for a quote is usually a simple matter of calling or emailing the agency and letting them know that you’d like an estimate for their services in writing. If they’re hesitant about providing one or won’t give one at all, then maybe this isn’t the right agency for you after all!
Agencies typically offer discounts if your budget is tight or if there are multiple projects being worked on simultaneously within your organization (or with other clients). This can make negotiations easier overall: they’ll be able to offer lower prices because they know they’ll still make money on other accounts while also giving something back to a loyal customer such as yours!
Ask who will be working on your account.
If you’re looking for the best social media marketing agency, it’s important to ask who will be working on your account. You want to know how many people are part of their team, what experience level they have, and how they’ve been trained. Asking these questions can help you determine whether or not the agency you’re considering is right for you.
- Who is in charge? There are lots of ways an agency can answer this question—and some answers might be more reassuring than others. Ideally, they’ll tell you that a person with years of experience will oversee your project. If not, ask who has managed similar projects before and what their responsibilities were like then (i.e., overseeing other clients’ accounts or doing hands-on work).
- What education do they have? It’s also crucial for any social media marketing agency to have certifications related to the industry; that way, when new trends emerge in digital marketing strategy or tactics (which happens frequently), your team will know how best to respond swiftly without wasting time learning from scratch again later down the road.”
Know what you want before you shop around.
Before you begin the search for an agency, make sure that you have a clear idea of what you want to accomplish. You should also know who your audience is, and how they will be reached. When it comes to social media marketing, there is no one-size-fits-all approach—but there are some general guidelines that apply across the board.
For example, if your goal is to grow sales revenue by increasing brand awareness, then you would want an agency that has experience working with small businesses in your industry (and who understands what challenges their customers face). But if your main objective is to increase traffic on your website and drive online purchases directly from there (and therefore don’t care about brand awareness), then you’ll want a different kind of expert: one who specializes in paid ads rather than organic content creation and sharing.
In addition to knowing what results you’d like from working with an agency before shopping around for one or hiring someone full time on retainer:
Can they integrate with your current marketing plan?
The next step you should ask a potential social media marketing agency to take is to show you how they can integrate with your current marketing plan. Make sure they know your business and its goals, then ask:
- Can they seamlessly integrate into your existing website?
- Can they track the results of their efforts and make them available to you?
- Will their service be scalable as your company grows in size or changes direction?
How much access to information will they give you?
If you have a lot of questions about the “nuts and bolts” of your social media campaign, this is a good indicator that they will be able to give you the information you need. If they don’t have anything concrete to say on this subject, it’s possible that they don’t have access to such information or aren’t willing to share it with potential clients.
Make sure they know how to follow up and close a sale.
You want to work with a social media marketing agency that knows how to follow up and close a sale. This is important because it’s one of the most important parts of the sales process, and if you don’t do this right, then nothing else matters.
Following up after your initial pitch will help you stay in touch with potential customers and remind them that they need your product or service. It also makes it likely that they’ll remember how great you were at pitching them in the first place. It might seem counterintuitive to tell someone who has just been pitched something more about it; however, if done correctly (and respectfully), following up can be an effective way for businesses to keep current customers engaged with their brand or products/services as well as grow their mailing list by adding new subscribers.
Don’t forget about offline marketing!
- Offline marketing.
Offline marketing is still important, and can be very effective. It’s a great complement to online marketing, especially if you have a local business or are targeting people who aren’t on social media. Offline channels like direct mail, print advertisements and television commercials could be more cost-effective than digital ads.
Evaluate their portfolio.
When evaluating a social media marketing agency, it’s important to look at their portfolio. The quality of their content and how well they respond to customer feedback are two good ways to assess an agency’s performance.
- Look at the quality of their work. A great way to evaluate an agency’s social media marketing expertise is by looking at its past work. Is the content engaging and interesting? Does it connect with the audience? If so, that’s a good sign! It shows that they have a clear understanding of what makes good content and can create engaging posts based on this understanding.
- How responsive are they? It’s also worth checking out whether or not they respond quickly when customers have questions or concerns about something related only tangentially (if at all)
A social media marketer should be able to help with all sorts of marketing strategies
Social media is just one part of a marketing strategy. Therefore, you want to be sure the company you choose has experience with other marketing techniques as well. Social media can help drive traffic to your website and build brand loyalty, but it is not going to do this by itself.
Social media is also effective at building relationships with customers, which is why companies like Apple and BMW are so successful on social media platforms such as Twitter and Facebook.
Social media marketing is not an easy thing to do. It takes time, effort and money to build a successful social media campaign. That’s why it’s important for you to find the right agency for your business. There are many good agencies out there but make sure that they can meet all of your needs before signing on with them. If you follow these tips, then finding the best agency will be much easier!