21+ Best Email Marketing Software, Services & Platforms (2023)

When it comes to marketing and keeping your customers engaged, email marketing is one of the most powerful tools available. You can create great customer relationships and boost sales. However, knowing which email software or service to choose for your business can be daunting, especially with so many different options on offer!

That’s why we’ve compiled a list of the best email marketing platforms to help you make an informed decision about which tool will work best for you. Throughout this blog post, we’ll explore some of the key features that set each platform apart from its competitors as well as provide an overview of our top email service picks. Ready to get started? Let’s dive in!

What Are The Best Email Marketing Services?

Email marketing has come a long way since its early days and is now one of the most effective ways to reach out to potential customers. When it comes to selecting the best email marketing services, there are many options available depending on individual needs. For businesses looking to send large amounts of emails, a good choice is to go with an established provider like MailChimp or Constant Contact which offers access to detailed analytics and tracking tools.

For smaller operations, Sendinblue or Get Response may be better suited as they offer more affordable plans that are still packed with features such as pre-built templates, opt-out forms, and recipient segmentation. Ultimately, the question of what is the best email marketing service for you will depend on your objectives and budget limitations, so be sure to shop around until you find the perfect solution for your business.?

Email Marketing Services

ActiveCampaign

ActiveCampaign is an email marketing software service that simplifies the email marketing process of automating, analyzing, and shaping customer relationships. Through robust features like AI-driven automation and Click History tracking, ActiveCampaign provides powerful campaigns that boost conversions and increase ROI on all marketing investments.

This software service is key to reducing churn by providing personalized experiences for customers with advanced segmentation tools. With a full suite of easy-to-use features across over 50 different platforms, it’s easy to see why Active Campaign is the go-to email marketing solution for many growing businesses today.

Constant Contact

Constant Contact is one of the leading providers of email marketing today. They offer a platform of intuitive software services that managing email campaigns has never been easier. With Constant Contact, you can easily build professional emails and manage their delivery to customized lists.

Subscribers can be segmented based on factors such as purchase history, interests, gender, and location, enabling you to send the right message to the right person at the right time. Find out more about Constant Contact and how they can help simplify your email marketing today!

HubSpot

HubSpot is a comprehensive email marketing software and services platform that allows businesses to capitalize on the power of email communication. With features like segmentation, triggered emails, autoresponders, forums, and template designers, the multilayered platform caters to any business’s needs in terms of outreach campaigns. Creating dynamic and engaging emails with subject lines that pack an immediate punch is all possible with this versatile program.

Through testing and benchmarking success metrics and newsletter analytics, companies can gain sharper insight into how their campaigns perform. Utility aside, businesses also benefit from an intuitive user interface design, giving them full control over their projects to customize visuals that get their idea across quickly and stick in viewers’ minds. HubSpot provides one-stop shopping for those needing a robust email marketing tool that meets both their technical requirements as well as creative aspirations.

Sendinblue

Sendinblue is an all-encompassing email marketing software service. With their intuitive drag-and-drop editor, you can easily personalize your emails and make them as effective as possible. Not only do they provide a robust platform for creating beautiful emails, but they also help guide you through the process step-by-step.

They provide insight into email opens and clicks, allowing you to further tailor your campaigns for optimum performance. Sendinblue provides extensive marketing automation tools to help keep your marketing campaigns running on autopilot. All of this makes Sendinblue the perfect choice for any business looking to take its email marketing efforts to the next level.

Moosend

Moosend is an innovative and powerful email marketing software service that helps businesses leverage the power of their email campaigns by creating automated email sequences, daily newsletters, and other marketing materials. It is easy to use, featuring a wide range of customizable templates and analytics tools, along with integration capabilities for third-party apps.

With Moosend’s drag & drop editor, you can create personalized emails that are sure to grab the reader’s attention. Whether you are looking to build relationships with customers or promote products and services, Moosend can help maximize your reach and optimize your ROI. Start using it today and be on your way to experiencing a whole new world of email marketing success!

Campaigner

Are you looking to increase the impact of your digital campaigns? With the right email marketing software platform, you can create and manage powerful campaigns with ease. Allowing you to reach more people and get results that you’re proud of. Feel confident with data-driven decisions.

Campaign services give you insights that help you understand user behavior and preferences better. When paired with features such as A/B testing and segmentation, you’ll have a comprehensive toolkit for launching effective campaigns without breaking the bank.

Mailerlite

Mailerlite is a powerful and intuitive email marketing software platform built to help you grow your business. It provides an extensive range of email marketing tools, features, and possibilities to reach out to existing customers, as well as capture new leads. With advanced segmentation capabilities, automated campaigns, and its easy-to-use interface, Mailerlite makes the best email marketing tools fast and simple.

All these features come at a very competitive price, making it affordable for companies of all sizes looking to leverage email platforms to market products to their customers. Take advantage of all the benefits that Mailerlite has to offer – create professional-looking emails in minutes with the drag & drop editor and track performance with analytics-tailored reports.

GetResponse

GetResponse is a powerful email marketing software and service that enables organizations to achieve their communication goals quickly and effectively. It includes tools for managing email lists, creating campaigns with customizable templates, tracking delivery analytics and ROI, automating customer nurturing, plus so much more.

It is the perfect solution for companies looking to create modern campaigns without compromising quality or features. GetResponse additionally integrates with many different platforms like WordPress, Facebook, Salesforce, Shopify, and more, providing users with robust cross-platform compatibility. With GetResponse everyone from small businesses to large enterprises can easily uncover new customers and maintain relationships with existing ones.

Pabbly Email Marketing.

Pabbly Email Marketing is the leading email marketing platform that helps businesses of all sizes reach and engage their target audience. It enables users to build professional, automated campaigns in minutes, leveraging powerful features such as list segmentation and personalized content. With Pabbly, users can easily manage leads and subscribers, track open rates and clicks, see which emails are effective, set up automated triggered emails, and more.

By providing convenient tools for managing email campaigns, Pabbly helps businesses maximize their ROI through effective email marketing. Sign up today with this affordable solution to reap the benefits of its advanced features – from industry-leading deliverability to user-friendly automation options – without compromising on service quality.

ConvertKit

ConvertKit is the email marketing software that modern businesses need to stay in touch with their customers. With a simple, intuitive interface and powerful automation features, ConvertKit simplifies the process of creating engaging content for clients. It makes it easy to target subscribers in specific segments, quickly and easily create email templates, and streamline processes like segmenting users or reporting performance.

ConvertKit comes with a host of services like tag management and conversion tracking tools as well as platforms to help you reach out to more customers in an effective manner. Whether your business is big or small, ConvertKit offers reliable solutions to ensure success in all aspects of email marketing.

Omnisend

Omnisend is a comprehensive email marketing solution designed to help businesses reach their customers and boost engagement. Offering powerful features like comprehensive analytics, advanced segmentation, automated flows, and in-depth integrations with popular eCommerce and CRM platforms, it’s an invaluable resource for growing brands. With Omnisend’s intuitive UI and automation capabilities, marketers can set up customized drip campaigns in no time, resulting in higher open rates and improved customer relationships.

In addition to the core platform, users can benefit from added services like A/B testing, SMS marketing send-outs for mobile audiences, surveys for gathering customer feedback and more. There is no doubt why Omnisend is trusted by thousands of online stores – this unique combination of services helps their email marketing efforts go further every day.

Gist

Gist offers an innovative range of email marketing software services and platforms to help businesses achieve their goals of effective customer engagement and business growth. By providing easy-to-use tools, detailed reports, and personalized support, Gist helps companies maximize their digital marketing efficiency with advanced segmentation, automation targeting, and more.

Their user-friendly newsletter designer makes it a breeze to create newsletters with templates and drag & drop modules. What’s more, Gist also has dedicated mobile apps for iOS & Android devices so you can manage your campaigns on the go. With an experienced team of professionals in email marketing, their platform is designed to give marketers a leading edge in the field.

Automizy

For businesses looking to make the most out of their email marketing campaigns, Automizy. Email is a great solution. It offers a wide range of services and features including drag-and-drop email creation for quick and easy development, easy-to-use customer segmentation for highly personalized messages, full analytics support to track effectiveness, and automation workflows to ensure timely delivery of emails.

With all these features, their customer service is reliable and always ready to help with any questions or queries you may have made it the perfect platform for any business’s email marketing needs.

AWeber

As one of the leading email marketing platforms, AWeber makes it easy to create, send and track professional-looking emails. With a rich set of features and a wide array of customizable templates, AWeber helps you create effective messages tailored to your audience.

AWeber software also includes powerful segmentation tools and automated campaign tracking for optimizing effectiveness and boosting conversions. Plus, their award-winning customer support team ensures that users always have the assistance they need to make the most out of their email marketing campaigns.

Campaign Monitor

Campaign Monitor is a remarkably powerful email marketing software service that offers an array of customizable features and platforms. It’s a user-friendly platform that allows for seamless setup, design, and delivery, making it easy for individuals or businesses to communicate with their customers through automated newsletters, promotional emails and more.

With comprehensive data tracking, robust analytics, informative reports, and personalization options, Campaign Monitor gives marketers access to important insights and tools they will need to make a stellar impact in their campaigns. The integrated features maximize ROI and create high-quality campaigns efficiently. In short, Campaign Monitor is the premier suite for affordable email marketing services.

Mailchimp

MailChimp is a powerful, user-friendly email marketing software service and platform. With easy-to-navigate tools built for small businesses and Fortune 500 companies alike, it provides reliable tools for everything from crafting customized messages to measuring the effectiveness of your campaigns.

Everything from email automation to campaign tracking is available with MailChimp, allowing you to get ultimate insight into the results of your efforts in crystal-clear charts and graphs. Utilizing MailChimp is an invaluable way to help drive sales, increase customer loyalty, and maintain brand awareness through successful targeted email campaigns.

Benchmark

Email marketing software services and platforms are becoming increasingly popular for businesses of all sizes. Not only do these tools allow companies to reach existing customers with specialized promotions, but they also offer the ability to cultivate new leads.

Benchmarking tools provide a way to track the effectiveness of email campaigns over time, giving marketers insight into what techniques and email marketing strategy are working best. With enhanced tracking abilities and comprehensive analytics, the right email marketing platform can help maximize ROI while simultaneously expanding customer outreach.

SendPulse

SendPulse is an email marketing software that gives users the power to grow their businesses with organized and strategic campaigns. Their services include building dynamic contact lists, creating beautiful newsletters, designing impactful automated emails, and giving the user access to advanced analytics to monitor successful campaigns.

With this platform, users can incorporate interactive content such as videos into their emails for engaging visuals and track the performance in real-time. The user can also customize their messages based on past customer data, ensuring customer satisfaction with a personalized experience. Lastly, SendPulse offers its services at a competitive price point making it ideal for small businesses that are just starting out.

MoonMail

MoonMail is a leading email marketing software platform that can help propel your business forward. Their intuitive drag-and-drop builder lets users create beautiful emails in just minutes. With its user-friendly interface, features like click tracking and autoresponders make it easy to customize campaigns for maximum impact.

By leveraging the powerful segmentation capabilities offered by MoonMail, you can create more targeted and effective communication with your customers. Its advanced analytics help you track performance in real time so that you can adjust your strategies as needed for optimal results. From engaging newsletter content to automated e-commerce email flows, MoonMail is the perfect choice for all of your email marketing needs!

Ontraport

Ontraport is a popular email marketing software service that provides users with the tools needed to create and send professional emails. Its versatile platform offers tailored campaigns, personalized customer journeys, and customized reporting. This makes it an ideal choice for marketers looking to increase engagement with their target customers.

The software also allows users to automate processes such as workflow design, customer management, unlimited contacts tagging, and subscriber segmentation so they can reach their goals in the most efficient way possible. With Ontraport’s innovative features, businesses of all sizes will be able to reach their customers quickly while still taking the time to curate personal messages that are tailored specifically for each recipient.

Mailjet

Mailjet is a leading email marketing software that powers small business owners and entrepreneurs to create powerful, dynamic communication campaigns. With design-driven templates, seamless user experience, intuitive navigation elements, and campaign tracking capabilities.

Mailjet offers businesses an efficient and effective way to stay connected with their customers. Integrating seamlessly with CRM platforms, as well as social media accounts like Facebook and Twitter, businesses are enabled to customize their automated campaigns in just a few clicks. Delivering stunning visuals no matter the size of the device on which your emails are viewed, Mailjet has everything you need to take your communication game to the next level.

Drip

Drip email marketing software services and platforms are an excellent marketing tactic for businesses looking to build customer relationships and grow their brand presence. These services enable you to create personalized email campaigns that are tailored to each customer’s interests, giving them exactly the information they need at precisely the right time.

You can also set up automated triggered emails that send out alerts when a customer’s behavior or profile indicates they may be interested in your product or service. By utilizing these powerful tools, you can take your relationship marketing efforts to a whole new level and ensure your messages reach the right people efficiently and effectively.

FAQ’s

What is email marketing?

Email marketing is a form of direct digital marketing that uses email to promote products or services, build relationships with customers, and keep customers informed about new developments. It can be used to send promotional messages, discounts, newsletters, and more.

What are some advantages of using email marketing?

Email marketing offers several advantages, including increased reach, cost savings, segmentation capabilities for targeting specific audiences, and the ability to track performance in real time. It is also an efficient way to keep customers engaged with your business and build relationships over time.

What are some popular email marketing software services?

Popular email marketing software services include MailChimp, MoonMail, Ontraport, Mailjet, and Drip. Each of these services offers unique features and capabilities that can help businesses create dynamic email campaigns.

What is the best email marketing software for beginners?

Mailchimp is a good tool for email advertising. Mailchimp enables users to send 15,000 a month emails to up to 22,000 contacts each day. It is a simple plan with everything needed for effective email marketing.

What is the future of email marketing?

AI is changing the way we use email. In many industries today artificial intelligence has become the main component of e-mail marketing.

Conclusions

Email marketing is an effective and efficient way to reach customers, build relationships with them, and drive sales. Popular email software services such as MailChimp, MoonMail, Ontraport, Mailjet, and Drip provide businesses with the tools they need to create dynamic email campaigns that reach the right people efficiently and effectively. With tailored messages, automated workflows, and segmentation capabilities these services make it easier.