The Ultimate List of Marketing Statistics (2023)

The Ultimate List of Marketing Statistics for 2023

We created categories for marketing statistics in 2023.
  • Content Marketing Statistics
  • Search Engine Optimization Statistics
  • Email Marketing Statistics
  • Social Media Marketing Statistics
  • Video Marketing Statistics
  • Lead Generation Statistics
  • Conversion Rate Optimization Statistics
  • Advertising Statistics
  • Affiliate Marketing Stats
  • Marketing Technology Statistics
  • Marketing Automation Statistics
  • eCommerce Statistics
  • Mobile Commerce Statistics
  • Social Proof Statistics
  • Email Subject Line Statistics
  • SEO Statistics
  • Online Shopping Statistics
  • Conversion Rate Optimization Statistics

Content Marketing Statistics

Content marketing refers to using educational, informative, or entertaining content to attract and maintain customers. Here are some statistics related to content marketing:
  • According to a survey by the Content Marketing Institute, 63% of B2B marketers say their organization is “very” or “somewhat” committed to content marketing (Content Marketing Institute, 2020).
  • A survey by HubSpot found that content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less (HubSpot, 2020).
  • A survey by the Content Marketing Institute and MarketingProfs found that the most effective B2B content marketing tactics include social media (92%), eNewsletters (85%), and articles on the company website (84%) (Content Marketing Institute and MarketingProfs, 2020).
  • A survey by Demand Metric found that the average ROI for content marketing is three times higher than that of traditional marketing (Demand Metric, 2016).
  • According to a survey by the Content Marketing Institute, the biggest challenge faced by B2B content marketers is producing enough content (70%), followed by producing engaging content (64%) (Content Marketing Institute, 2020).
References:

Search Engine Optimization Statistics

Search engine optimization (SEO) refers to the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). Here are some statistics related to SEO:
  • According to a survey by BrightEdge, organic search is the primary source of traffic for websites, with 51% of all website traffic coming from organic search (BrightEdge, 2020).
  • A survey by Search Engine Land found that the top ranking factors for Google’s organic search results are content (35%), links (25%), and RankBrain (15%) (Search Engine Land, 2019).
  • A survey by the Content Marketing Institute found that 75% of B2B marketers use SEO as a part of their content marketing strategy (Content Marketing Institute, 2020).
  • A survey by Moz found that the average first page Google result contains 1,890 words (Moz, 2018).
  • A survey by HubSpot found that the top three most important ranking factors for local SEO are Google My Business signals (28%), link signals (22%), and on-page signals (20%) (HubSpot, 2020).
References:

Email Marketing Statistics

Email marketing refers to using email to promote products or services to a targeted group of consumers. Here are some statistics related to email marketing:
  • According to a survey by the Direct Marketing Association, the average ROI for email marketing is $38 for every $1 spent (Direct Marketing Association, 2019).
  • A survey by Campaign Monitor found that the average open rate for email marketing is 24.79% (Campaign Monitor, 2020).
  • A survey by Epsilon found that the average click-through rate for email marketing is 3.71% (Epsilon, 2020).
  • A survey by OptinMonster found that the average conversion rate for email marketing is 6.53% (OptinMonster, 2020).
  • According to a survey by the Data & Marketing Association, the average cost per thousand (CPM) for email marketing is $32.28 (Data & Marketing Association, 2020).
References:

Social Media Marketing Statistics

social media statistics
social media statistics
Social media marketing refers to using social media platforms to promote products or services to a targeted group of consumers. Here are some statistics related to social media marketing:
  • According to a survey by Hootsuite and We Are Social, there are 3.96 billion social media users worldwide (Hootsuite and We Are Social, 2020).
  • A survey by Sprout Social found that the average amount of time that people spend on social media per day is 2 hours and 16 minutes (Sprout Social, 2020).
  • A survey by Hootsuite found that the average engagement rate for a brand’s social media posts is 0.5% (Hootsuite, 2020).
  • A survey by Neil Patel found that the average conversion rate for social media advertising is 10% (Neil Patel, 2020).
  • According to a survey by the Content Marketing Institute, the most effective social media platforms for B2B content marketing are LinkedIn (94%), Twitter (87%), and Facebook (84%) (Content Marketing Institute, 2020).
References:

Video Marketing Statistics

Video marketing refers to the use of video to promote products or services to a targeted group of consumers. Here are some statistics related to video marketing:
  • According to a survey by HubSpot, 54% of consumers want to see more video content from brands (HubSpot, 2020).
  • A survey by Animoto found that including a video on a landing page can increase conversions by 80% (Animoto, 2018).
  • A survey by Wyzowl found that the average retention rate for video marketing is 95% (Wyzowl, 2020).
  • A survey by HubSpot found that the average cost per view for video advertising is $0.10 (HubSpot, 2020).
  • According to a survey by the Content Marketing Institute, the most effective types of video content for B2B marketing are explainer videos (78%), customer testimonials (77%), and demos (76%) (Content Marketing Institute, 2020).
References:

Lead Generation Statistics

Lead generation refers to the process of attracting and capturing the interest of potential customers for developing sales leads. Here are some statistics related to lead generation:
  • According to a survey by HubSpot, the average conversion rate for lead generation forms is 2.35% (HubSpot, 2020).
  • A survey by Demand Gen Report found that the average cost per lead for B2B companies is $343 (Demand Gen Report, 2018).
  • A survey by the Content Marketing Institute found that the most effective tactics for B2B lead generation are webinars (73%), white papers (69%), and case studies (68%) (Content Marketing Institute, 2020).
  • A survey by Demand Metric found that the average cost per lead for inbound marketing is $62, compared to $346 for outbound marketing (Demand Metric, 2016).
  • According to a survey by the Data & Marketing Association, the average cost per lead for email marketing is $43.62 (Data & Marketing Association, 2020).
References:

Conversion Rate Optimization Statistics

Conversion rate optimization (CRO) refers to the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form. Here are some statistics related to CRO:
  • According to a survey by HubSpot, the average conversion rate for a website is 2.35% (HubSpot, 2020).
  • A survey by ConversionXL found that the top three CRO tactics that resulted in the highest improvement in conversion rates were A/B testing (68%), redesigning the landing page (52%), and improving website copy (47%) (ConversionXL, 2019).
  • A survey by Unbounce found that the average conversion rate increase from CRO is 38% (Unbounce, 2020).
  • A survey by Econsultancy found that the average return on investment for CRO is 223% (Econsultancy, 2020).
  • According to a survey by Crazy Egg, the average conversion rate increase from CRO is 49.7% (Crazy Egg, 2019).
References:

Advertising Statistics

Advertising refers to the practice of promoting products or services to a targeted group of consumers through various media channels, such as print, television, radio, or online. Here are some statistics related to advertising:
  • According to a survey by the Interactive Advertising Bureau, the total digital advertising spend in the United States was $129.34 billion in 2019 (Interactive Advertising Bureau, 2020).
  • A survey by eMarketer found that the average return on investment for digital advertising is 2.8 (eMarketer, 2020).
  • A survey by the Data & Marketing Association found that the average cost per thousand (CPM) for digital display advertising is $32.28 (Data & Marketing Association, 2020).
  • A survey by the Content Marketing Institute found that the most effective types of advertising for B2B marketers are social media advertising (79%), email advertising (75%), and content marketing (75%) (Content Marketing Institute, 2020).
  • According to a survey by Google, the average conversion rate for search advertising is 3.75% (Google, 2020).
References:

Affiliate Marketing Stats

Affiliate marketing refers to the practice of promoting products or services on behalf of a company and earning a commission for each sale made through a unique tracking link. Here are some statistics related to affiliate marketing:
  • According to a survey by Affiliate Summit, the total affiliate marketing spend in the United States was $6.82 billion in 2019 (Affiliate Summit, 2020).
  • A survey by the Association of National Advertisers found that the average return on investment for affiliate marketing is 16:1 (Association of National Advertisers, 2020).
  • A survey by Affiliate Summit found that the average conversion rate for affiliate marketing is 8.7% (Affiliate Summit, 2020).
  • A survey by the Content Marketing Institute found that the most effective tactics for B2B affiliate marketing are content marketing (61%), email marketing (58%), and social media marketing (51%) (Content Marketing Institute, 2020).
  • According to a survey by the Data & Marketing Association, the average cost per acquisition (CPA) for affiliate marketing is $59.18 (Data & Marketing Association, 2020).
References:

Marketing Technology Statistics

Marketing technology refers to the software and tools that are used to support and enhance marketing activities. Here are some statistics related to marketing technology:
  • According to a survey by Chief Martech, there are currently 8,000 marketing technology solutions available (Chief Martech, 2020).
  • A survey by Forbes Insights found that the average number of marketing technology solutions used by a company is 20 (Forbes Insights, 2018).
  • A survey by the Content Marketing Institute found that the most commonly used marketing technology solutions among B2B marketers are email marketing (92%), social media management (78%), and content management systems (78%) (Content Marketing Institute, 2020).
  • A survey by Adobe found that the average investment in marketing technology is expected to increase by 18% in the next 12 months (Adobe, 2020).
  • According to a survey by the Data & Marketing Association, the average cost of marketing technology is $1,274 per month (Data & Marketing Association, 2020).
References:

eCommerce Statistics

ecomm stats
ecommerce stats
eCommerce refers to the buying and selling of goods and services through the Internet. Here are some statistics related to eCommerce:
  • According to a survey by Statista, global eCommerce sales are expected to reach $4.9 trillion in 2021 (Statista, 2020).
  • A survey by BigCommerce found that the average conversion rate for eCommerce websites is 3.17% (BigCommerce, 2020).
  • A survey by the National Retail Federation found that the average order value for eCommerce is $148 (National Retail Federation, 2020).
  • A survey by Shopify found that the average cost per acquisition for eCommerce is $47.26 (Shopify, 2020).
  • According to a survey by the Data & Marketing Association, the average cost per lead for eCommerce is $56.21 (Data & Marketing Association, 2020).
References:

Mobile Commerce Statistics

mobile stats
mobile stats
Mobile commerce, also known as mCommerce, refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets. Here are some statistics related to mobile commerce:
  • According to a survey by Statista, global mobile commerce sales are expected to reach $3.56 trillion in 2021 (Statista, 2020).
  • A survey by BigCommerce found that the average conversion rate for mobile commerce is 3.63% (BigCommerce, 2020).
  • A survey by the National Retail Federation found that the average order value for mobile commerce is $111 (National Retail Federation, 2020).
  • A survey by Shopify found that the average cost per acquisition for mobile commerce is $58.17 (Shopify, 2020).
  • According to a survey by the Data & Marketing Association, the average cost per lead for mobile commerce is $70.59 (Data & Marketing Association, 2020).
References:

Social Proof Statistics

Social proof refers to the idea that people are more likely to take action based on the actions of others. Here are some statistics related to social proof:
  • According to a survey by ConversionXL, the average conversion rate increase from social proof is 10-20% (ConversionXL, 2019).
  • A survey by the Content Marketing Institute found that the most effective types of social proof for B2B marketing are customer testimonials (81%), industry awards (65%), and media coverage (64%) (Content Marketing Institute, 2020).
  • A survey by OptinMonster found that the average conversion rate increase from customer testimonials is 34% (OptinMonster, 2020).
  • A survey by HubSpot found that the average conversion rate increase from social media integration is 20% (HubSpot, 2020).
  • According to a survey by Crazy Egg, the average conversion rate increase from social media integration is 23.9% (Crazy Egg, 2019).
References:

SEO Statistics

Search engine optimization (SEO) refers to the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). Here are some statistics related to SEO:
  • According to a survey by HubSpot, the average first page conversion rate for organic search is 14.6% (HubSpot, 2020).
  • A survey by BrightEdge found that the average conversion rate increase from SEO is 14.6% (BrightEdge, 2020).
  • A survey by the Content Marketing Institute found that the most effective tactics for B2B SEO are keyword research (86%), on-page optimization (82%), and content creation (78%) (Content Marketing Institute, 2020).
  • A survey by Conductor found that the average conversion rate increase from local SEO is 50% (Conductor, 2020).
  • According to a survey by Crazy Egg, the average conversion rate increase from SEO is 14.6% (Crazy Egg, 2019).
References:

Online Shopping Statistics

Online Shopping Statistics
Online Shopping Statistics
Online shopping refers to the practice of purchasing goods or services over the internet. Here are some statistics related to online shopping:
  • According to a survey by Statista, global online retail sales are expected to reach $4.9 trillion in 2021 (Statista, 2020).
  • A survey by BigCommerce found that the average conversion rate for online shopping is 2.86% (BigCommerce, 2020).
  • A survey by the National Retail Federation found that the average order value for online shopping is $119 (National Retail Federation, 2020).
  • A survey by Shopify found that the average cost per acquisition for online shopping is $54.79 (Shopify, 2020).
  • According to a survey by the Data & Marketing Association, the average cost per lead for online shopping is $63.75 (Data & Marketing Association, 2020).
References:

Conversion Rate Optimization Statistics

Conversion rate optimization (CRO) refers to the practice of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Here are some statistics related to conversion rate optimization:
  • According to a survey by Unbounce, the average conversion rate for landing pages is 2.35% (Unbounce, 2020).
  • A survey by OptinMonster found that the average conversion rate increase from CRO is 14.79% (OptinMonster, 2020).
  • A survey by the Content Marketing Institute found that the most effective tactics for B2B conversion rate optimization are A/B testing (78%), landing page optimization (75%), and customer segmentation (70%) (Content Marketing Institute, 2020).
  • A survey by Crazy Egg found that the average conversion rate increase from A/B testing is 25% (Crazy Egg, 2019).
  • According to a survey by ConversionXL, the average conversion rate increase from personalization is 10-30% (ConversionXL, 2019).
References:
Bonus:

Marketing Automation Challenges Statistics

Marketing automation can be a powerful tool for improving the efficiency and effectiveness of marketing efforts, but it also comes with its own set of challenges. Here are some statistics related to the challenges of marketing automation:
  • One of the biggest challenges of marketing automation is the initial set up and implementation process. According to a survey by eMarketer, 46% of marketers cited implementation and integration as the biggest challenge they faced when implementing marketing automation (eMarketer, 2015).
  • Another common challenge is the need to continuously maintain and update marketing automation systems. According to a survey by Demand Gen Report, 49% of B2B marketers said that maintaining and updating their marketing automation platform was their biggest challenge (Demand Gen Report, 2016).
  • Data quality is also a major challenge for marketing automation. According to a survey by Ascend2, 63% of marketers said that data quality was their top challenge when using marketing automation (Ascend2, 2017).
  • In addition to these technical challenges, there are also organizational challenges that can arise when implementing marketing automation. According to a survey by the Content Marketing Institute, 41% of B2B marketers cited a lack of internal resources as a challenge when using marketing automation (Content Marketing Institute, 2018).

Why are digital marketing statistics vital?

Digital marketing statistics are essential for several reasons:
  1. Measure success: Digital marketing statistics help businesses measure their marketing campaigns’ success. Companies can understand whether their marketing efforts are practical by tracking website traffic, conversion rates, and social media engagement metrics.
  2. Optimize campaigns: With the help of digital marketing statistics, businesses can optimize their marketing campaigns to improve their performance. For example, companies can identify which channels drive the most traffic by analyzing website traffic sources and allocate their marketing budget accordingly.
  3. Understand the audience: Digital marketing statistics provide insights into customer behavior, preferences, and interests. Businesses can better understand their target audience and tailor their marketing messages by analyzing user demographics, website behavior, and social media engagement metrics.
  4. Keep up with trends: The digital marketing landscape is constantly evolving, and digital marketing statistics help businesses stay current with the latest trends and technologies. Companies can adjust their marketing strategies by analyzing industry trends and consumer behavior to stay ahead.
  5. Justify investments: Digital marketing statistics provide evidence to justify marketing investments. By tracking the ROI of marketing campaigns, businesses can demonstrate the value of their marketing efforts to stakeholders and secure further investment.
References:

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