What is the purpose of Userlytics and how does it operate? Userlytics is a platform for remote user testing that enables individuals and businesses to test their websites, prototypes, mobile apps, and even competitors’ assets. It assists them in enhancing their services by focusing on customer experience, user interface, and overall optimization. Userlytics provides advanced tools for video capture and editing, allowing tests to be recorded with hyperlinked annotations, transcriptions, and highlight reels for both moderated and unmoderated UX testing. The platform utilizes various quantitative metrics, including time on task, success/failure metrics, and rating questions, to effectively evaluate products. By analyzing participants’ mental models as they categorize and search for items, Userlytics aids in optimizing the information architecture (IA) of websites, apps, and prototypes. Users can easily launch a moderated UX test or interview by scheduling a live conversation through the platform. Additionally, since it is an in-browser platform, participants do not need to download any applications to take part in a survey.









