What is Nalanga and how does it function? Nalanga is a service designed for digital businesses that shortens URLs. In addition, it allows users to gather data on customer behavior, which can help increase conversions. This data includes metrics such as click counts, countries, and referrers, and can be analyzed to gain insights. Users have a great deal of control over their links, being able to modify the destination page as needed, as well as add, remove, or change filters. Targeting customers based on location and device usage is possible. Users can also create a customized landing page to promote their business, and the overlay tool makes it easy to display notifications on webpages. Event tracking is supported, and users can select a premium alias from a reserved list for their links. Additionally, an API is available for users interested in building or expanding custom applications.
