What is the purpose and functionality of HiConversion? HiConversion is a platform that assists merchants in customizing and improving shopping experiences to increase revenue per visitor session. It offers a technology upgrade that enhances the product discovery process with personalized recommendations based on real-time customer behavior data, similar to the algorithms used on Amazon.com. By consolidating web visitor, sales, and application data, it provides a comprehensive and accurate understanding of eCommerce shopping experiences.
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