What is VisitorLAB and how does it function? VisitorLab is a visitor management tool that allows users to view their visitors’ experiences in order to enhance website interactions. Users are provided with visual representations of visitor interactions and can gather data to gain insights into visitor actions. The tool includes features like dedicated heatmaps to track visitor movements, analyze mouse movements, track click rates and page transitions, and more. Visitor Records allows users to access stored videos of visitor browsing sessions, while the funnel feature helps users understand visitor decision-making processes. With VisitorLab, users can track mouse movements and understand why certain areas of their website receive more attention. The scroll tracker also reveals the point on a page where visitors are most likely to leave.