What is Sprig and how does it work? Sprig is a platform for product research that allows you to gather real-time information from consumers through video interviews, idea testing, and microsurveys. It simplifies the process of learning from your clients at every stage of development by eliminating the need to individually arrange and conduct user interviews. By recording your interview questions and targeting your audience, Sprig provides the opportunity to hear participants’ tone of voice and see their facial expressions. The platform also automatically evaluates interview transcripts. With Sprig, you can easily obtain user insights throughout the entire development process, receiving in-depth feedback within hours rather than weeks. Before launching a new idea, design, or message, you can gather input from consumers through quick and remote concept testing. Sprig also enables you to improve your product and acquisition funnels by collecting user information through in-product, email, or link microsurveys. Furthermore, you can conduct research with individual consumers at specific times, resulting in highly relevant feedback, increased response rates, and greater data confidence.
