Can you explain what Postalytics is and how it operates? Postalytics is a software that automates direct mail processes and operates on the cloud. It uses intelligent routing to send your mail to digital commercial printers, where it undergoes printing, postage, bar-coding, and delivery to the USPS. It also integrates with Marketing Automation and CRM systems to enable automated workflows that trigger direct mail. With Postalytics, you can quickly reach a new audience by utilizing highly targeted mailing lists for Consumers, Occupants, and Businesses. Additionally, it allows you to send personalized postcards and letters without the usual delays associated with traditional direct mail production.
