What is Moat Pro and how does it function? Moat Pro is a competitive intelligence platform that provides companies with a behind-the-scenes perspective of their direct and programmatic ad purchases. It allows you to launch unique campaigns based on a comprehensive understanding of your competitors’ digital advertising strategies. Moat Pro enables you to track, compare, and search campaigns over time, allowing you to assess how your approach and strategy measure up against your competitors’. By accessing insights from the past three years to the present market, you can gain a better understanding of market trends and examine your competitors’ ad creative and messaging to identify the brand messages they are currently using. You can filter and sort data to obtain the most relevant information for your company. The platform consolidates insights on display, video, and native advertising, all in one place. It captures a large volume of impactful ad encounters on full pages. You can customize email notifications, monitor share-of-voice trends, and utilize prospecting tools immediately with Moat Pro. Additionally, Moat Pro’s user-friendly mock tool allows you to preview how your creatives would appear on any website.
