What is the functionality and process of Kwanzoo? Kwanzoo offers a unique adaptive account-based marketing (ABM) platform that allows B2B companies to seamlessly transition their current marketing and sales strategies, data, and programs to ABM, while preserving their existing technology investments. By utilizing ABM website analytics, Kwanzoo helps identify a larger number of accounts and buyers by analyzing behavioral patterns and utilizing both first and third party data. Additionally, their ABM sales insights solution provides engaged B2B buyers to SDR/BDR teams to help drive the pipeline.
