What is Experiments by GrowthHackers and how does it function? Experiments is a software designed to assist teams in collaborating and achieving faster growth outcomes. CRO Teams, responsible for Conversion Rate Optimization, conduct a/b tests on landing pages, home pages, and emails to determine the most effective versions. Users can utilize various filters, such as ICE or PIE scores, dates, growth levers, tags, and other criteria, to identify the most promising growth opportunities. Once identified, these opportunities can be selected as the best options. With Experiments, you can ensure that valuable test information is never lost, even with changes in personnel or new hires, as every new learning is securely stored and visible.