What is Appier AIQUA and how does it function? AIQUA is a proactive customer engagement platform that enables you to interact with your audience both within and outside of your app or web environment based on their actions. By utilizing AI, it helps increase conversions on your marketing-owned channels and boosts engagement on all devices. Right from the moment visitors land on your website, you can identify and address their specific needs. It also provides recommendations for clients outside of your app and website. You can re-engage customers through various channels, utilizing AI to anticipate their interests. Appier’s cross-screen database allows you to track users across devices and select the most suitable channel to reach them. It takes automation to the next level, delivering personalized experiences that impress customers. Appier’s AI analyzes not only user activities but also photos and information to predict the most relevant products for individuals. It generates high-converting suggestions across all channels, welcoming consumers with personalized messages, directing them to the right products, and using customized messaging to entice off-site customers back to the site. It connects with customers through their preferred channels such as the web, app, push notifications, email, SMS, or social media. With AIQUA’s Creative Studio’s pre-built templates, you can create an engaging web experience, design unique interactive pop-up promotions, or add new native elements to your website. Marketers can unleash their creativity using the drag-and-drop interface.
