What is Cobalt and how does it function? Cobalt is a CRM tool that assists businesses in uncovering hidden value in their customer data. Its goal is to ensure every customer interaction is impressive and effortless by adapting to the latest technologies. Users can enhance customer visibility in sales, marketing, and customer service, and streamline reporting by connecting data across internal systems. Through mobile platforms, teams can coordinate efforts across different areas. Cobalt offers dedicated modules to bridge the gap in customer communication. It operates within Microsoft Dynamics 365 with customized features. Managers can use the tool to make their employees’ efforts more data-focused, while audiences can be engaged through features like registration, account updates, and subscriptions. Cobalt can be integrated with various systems including accounting, e-commerce, and event management.