What is AppsFlyer and how does it function? AppsFlyer serves as an attribution platform that enables marketers and advertisers to effectively manage, measure, and analyze the impact of their campaigns. It is the top choice for leading brands due to its precise data and customer-focused approach. AppsFlyer offers seamless integration with various media sources, including popular marketing platforms like Google, Twitter, and Facebook. By utilizing pre-configured postbacks, it ensures that the necessary engagement data is sent to partners, facilitating the creation of advanced audience campaigns. Additionally, AppsFlyer provides real-time TV attribution capabilities, allowing users to measure the effectiveness of TV campaigns and optimize their efforts through integration with platforms such as WyWym TvTvm Adalyser, Shazam, and TvTy. The platform’s comprehensive dashboard provides marketers with an overview of their mobile marketing performance, empowering them to make strategic decisions. Users can also safeguard their business against mobile ad fraud using the platform’s enterprise-grade protection. Furthermore, AppsFlyer’s deep linking technology enables brands to deliver a seamless experience across various digital touchpoints, including email, social media, SMS, referrals, and web-to-app interactions.

AppsFlyer Pricing Model

Freemium , Subscription , Quotation Based

AppsFlyer Screenshots


Event Tracking, A/B Testing

Technical Details

  • Support24/7 (Live rep) Business Hours Online
  • Customer TypeFreelancers Large Enterprises Medium Business Small Business
  • API
  • Location / Phone NumberSan Francisco
  • CA / (415) 636-9430
  • DeploymentSaaS/Web/Cloud Mobile - Android Mobile - iOS
  • Official Website
  • CategoryMobile Analytics Software


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David Bond

Senior editor

David is a well-known advocate for the implementation of cloud-based solutions and automation tools for small businesses. He strongly believes that this technology solutions for small businesses and startups are the thing that provide true edge on the market. He writes primarily about project management and sales software.