What is the purpose and functioning of App Annie Intelligence? App Annie Intelligence is a platform that provides reliable data and quick insights on app usage. It allows you to analyze market trends and track the performance of apps globally, based on revenue and downloads. With App Annie, you can monitor your competitors’ market share in terms of engagement, downloads, usage, and revenue. It gives you a comprehensive overview of the app industry landscape, helping you improve your competitive knowledge. By identifying new players and potential threats to your business, and analyzing performance patterns in your industry, you can stay ahead of the competition. App Annie also helps you create more effective app marketing strategies by understanding your audience better. You can assess the growth potential of an app publisher’s applications and determine success drivers such as device, store, category, or region. Additionally, you can learn about engagement indicators like active users.