Best Pop-Up Builder Software: Ranked and Reviewed (2024)

Pop-up software has become an essential tool for businesses looking to maximize their online presence and drive conversions. With the right pop-up builder software, you can capture leads, boost sales, collect valuable customer data, and improve user engagement. However, with a plethora of options available, choosing the best pop-up software can be overwhelming. That’s where I come in. In this article, I will guide you through the process of selecting the perfect pop-up builder software for your business. You’ll also discover a curated list of the top-rated options on the market, providing you with an informed choice to elevate your marketing efforts.

Whether you’re a small business owner or a seasoned marketer, finding the best pop-up builder software is crucial to achieving your conversion goals. So let’s dive in and explore the top-notch pop-up software options that can take your marketing strategy to new heights!

Key Takeaways:

  • Pop-up software can significantly increase conversions for businesses.
  • Choosing the right pop-up builder software is crucial for driving results.
  • In this article, I will provide tips on selecting the best pop-up software.
  • You’ll discover a curated list of top-rated pop-up builder options.
  • Elevate your marketing strategy with the perfect pop-up builder software.

How to Choose the Best Pop-Up Software?

When it comes to selecting the best pop-up software for your website, there are several key factors to consider. A high-quality pop-up builder can greatly enhance your website’s performance, increase conversions, and improve user engagement. Here are some essential features and considerations to help you make an informed decision:

1. Drag-and-Drop Editor for Easy Use

An intuitive and user-friendly interface is crucial for efficient pop-up creation. Look for a software that offers a drag-and-drop editor, allowing you to customize and design pop-ups without any coding skills. This feature simplifies the process and saves you time and effort.

2. Variety of Popup Design Templates

Choose a pop-up builder that provides a wide range of design templates to cater to different conversion goals. Templates for welcome pop-ups, exit-intent pop-ups, discount offers, and newsletter subscriptions can help you effectively engage your audience and achieve your desired outcomes.

3. Campaign Analytics for Tracking Views and Emails

Opt for a pop-up software that offers comprehensive campaign analytics. This feature enables you to track the performance of your pop-ups by monitoring views, clicks, and email subscription rates. Analytics data provides valuable insights to refine your strategies and optimize conversions.

4. Visitor Targeting to Show Popups to the Right Audience

Effective audience targeting is essential for maximizing the impact of your pop-ups. Look for a software that allows you to define specific visitor segments and display relevant pop-ups based on factors such as the visitor’s location, browsing behavior, or referral source. This targeted approach enhances user experience and increases the likelihood of conversion.

5. A/B Testing for Optimization

To ensure optimal results, choose a pop-up builder that includes A/B testing capabilities. This feature allows you to test different variations of your pop-ups to identify the most effective designs and content. By analyzing the performance metrics, you can refine your pop-ups for improved conversions.

6. Integration with Other Apps for Seamless Data Transfer

Consider a pop-up software that seamlessly integrates with other apps and platforms. Integration with your email marketing software, CRM, or analytics tools enables smooth data transfer and enhances your overall workflow. This integration ensures that you can leverage your data effectively and create personalized experiences for your audience.

Additionally, the best pop-up software should also provide advanced features like goal and revenue tracking, built-in segment targeting, multistep pop-ups for segmentation data, and native integrations with popular apps. By choosing a pop-up builder that meets these criteria, you are well on your way to implementing effective pop-ups that lead to increased conversions and engagement on your website.

With these considerations in mind, let’s dive into the top-rated pop-up software options available on the market.

Wisepops: The Best Pop-Up Software

When it comes to choosing the best pop-up software for your website, Wisepops stands out as the top-rated option. Whether you have a small boutique store or a large online business, Wisepops offers a range of features and benefits that make it the go-to choice for many website owners.

One of the key advantages of Wisepops is its intuitive popup editor, which allows you to easily create eye-catching and engaging pop-ups without any coding knowledge. The drag-and-drop interface makes it simple to design and customize pop-ups that match your brand’s aesthetic.

Wisepops also provides unique Shopify discount codes, allowing you to offer exclusive discounts to your customers to boost conversion rates. This feature is particularly useful for e-commerce businesses looking to increase sales.

Tracking the success of your pop-up campaigns is crucial for optimizing your website’s performance. With goal and revenue tracking, Wisepops allows you to monitor the impact of your pop-ups on your bottom line.

For businesses that rely on email marketing, Wisepops offers built-in Klaviyo segment targeting. This integration enables you to target specific customer segments with relevant and personalized pop-ups, increasing the chances of conversion.

Collecting valuable customer data is essential for effective marketing strategies. Wisepops offers multistep popups, which allow you to gather data step by step and create detailed customer profiles for future targeting.

Wisepops provides a wide range of pop-up types to suit various conversion goals. You can choose from welcome pop-ups to make a strong first impression, discount pop-ups to entice customers with special offers, survey pop-ups to gather feedback, sticky bars to grab attention, embeds for seamless integration, and slide-in boxes for subtle yet effective prompts.

With native integrations with over 60 popular apps, Wisepops ensures that you can seamlessly connect your pop-up campaigns with your existing marketing tools and platforms.

Advanced A/B testing allows you to experiment with different variations of your pop-ups to determine which ones perform best. This optimization ensures that you are always presenting the most effective pop-ups to your website visitors.

Onsite notifications are another powerful feature offered by Wisepops. These notifications keep your visitors informed about important updates, promotions, or limited-time offers, increasing engagement and conversion rates.

Wisepops offers an intuitive and feature-rich pop-up software solution, making it the top choice for businesses of all sizes. From its drag-and-drop editor to its goal tracking and advanced targeting capabilities, Wisepops provides everything you need to create effective and engaging pop-ups for your website.

Pricing for Wisepops starts at $49 per month, with a 14-day unlimited trial available to test out its full potential.

Wisepops Features at a Glance:

Feature Description
Intuitive Popup Editor Create stunning pop-ups with ease using the drag-and-drop interface.
Shopify Discount Codes Offer exclusive discounts to Shopify customers to boost sales.
Goal and Revenue Tracking Track the success of your pop-up campaigns in terms of goals and revenue.
Built-in Klaviyo Segment Targeting Target specific customer segments with personalized pop-ups.
Multistep Popups Collect customer data step by step and create detailed profiles.
Various Pop-up Types Welcome, discount, survey, sticky bars, embeds, and slide-in boxes.
Native Integrations Connect Wisepops with over 60 popular apps seamlessly.
Advanced A/B Testing Experiment with different variations of your pop-ups for optimization.
Onsite Notifications Keep visitors engaged with important updates and promotions.

Wisepops offers a comprehensive suite of features to help you create effective and conversion-focused pop-ups for your website. With its user-friendly interface and powerful integrations, Wisepops is the premium pop-up generator and the top choice for website owners looking to optimize their pop-up campaigns.

Next, we will explore Picreel, another reliable pop-up builder software that caters specifically to e-commerce and SaaS businesses.

Picreel: A Reliable Pop-Up Builder Software

When it comes to designing effective and visually appealing pop-ups, Picreel is a leading pop-up design tool that never fails to impress. With its top-rated pop-up tool, Picreel offers a comprehensive solution for ecommerce and SaaS businesses looking to boost their conversions and capture valuable leads.

If you’re in need of ready-to-use pop-up templates, Picreel’s template library is just what you’re looking for. With over 100 pre-designed pop-ups for sales, marketing, and lead generation purposes, you’ll never run out of creative options to engage your website visitors.

One of the standout features of Picreel is its exit-intent pop-ups. These pop-ups are strategically designed to capture email addresses right before a visitor leaves your website. By offering an enticing incentive or value proposition, you have the opportunity to convert more visitors into subscribers or customers.

With pop-up surveys, Picreel enables you to gather valuable feedback from your audience. Understand their preferences, pain points, and desires to tailor your offerings and marketing campaigns more effectively.

Picreel’s targeting features are powerful and versatile. You can create pop-ups that appear based on visitor behavior, such as time on page, exit intent, and specific pages visited. This level of customization ensures that your pop-ups are seen by the right audience at the right time, maximizing their impact.

Additionally, Picreel offers A/B testing capabilities, allowing you to experiment and compare the performance of different pop-up variations. This data-driven approach helps you fine-tune your campaigns, optimize conversions, and make informed decisions about your pop-up strategies.

Let’s take a look at the pricing options. Picreel offers a tiered pricing structure starting at $49.97 per month. However, before committing, you can try their top-rated pop-up tool with a 15-day free trial. This gives you the opportunity to explore Picreel’s robust features and see firsthand how it can benefit your business.

Why Choose Picreel?

Need a summary? Check out the key reasons why Picreel stands out:

  • Top-rated pop-up builder software for ecommerce and SaaS businesses
  • Template library with over 100 pop-ups for sales, marketing, and lead generation
  • Exit-intent pop-ups to capture email addresses and boost conversions
  • Pop-up surveys for gathering valuable feedback from your audience
  • Powerful targeting features based on visitor behavior and preferences
  • A/B testing capabilities for optimizing campaign performance
  • Pricing starts at $49.97/month with a 15-day free trial available

Take your pop-up game to the next level with Picreel, the leading pop-up design tool for maximizing conversions and driving growth for your business.

Key Features Pricing
Template library with over 100 pop-ups $49.97/month
Exit-intent pop-ups 15-day free trial
Pop-up surveys
Advanced targeting features
A/B testing capabilities

OptinMonster: A Robust Lead Generation Platform

When it comes to the best Pop-Up software for websites, OptinMonster is a top-rated tool that stands out as a robust lead generation platform. Designed for professional marketers and large ecommerce stores, OptinMonster offers a range of features to maximize conversions and drive business growth.

With OptinMonster’s built-in pop-up builder, you can easily create eye-catching email capture popups and forms. The platform provides a variety of ready-made templates that are customizable to match your brand’s look and feel, saving you time and effort in the design process.

One of the key benefits of OptinMonster is its targeting and behavior automation capabilities. You can deliver personalized campaigns to different segments of your audience based on their specific actions or characteristics. By tailoring your popups to individual visitor behaviors, you can significantly enhance engagement and conversions.

Key Features of OptinMonster:

  • Ready-made templates for email capture popups and forms
  • Targeting and behavior automation for personalized campaigns
  • A/B testing for optimization
  • Campaign monitoring for performance tracking

In addition to the standout features mentioned above, OptinMonster also offers seamless integration with popular email marketing platforms, allowing you to effortlessly sync your leads and streamline your marketing efforts. This integration ensures that all collected data is smoothly transferred to your preferred email marketing software, enabling you to nurture and convert leads effectively.

Pricing for OptinMonster starts at $16 per month, making it an affordable option for businesses of all sizes. Although there is no free plan or trial available, the investment is well worth it considering the powerful features and benefits that OptinMonster brings to the table.

With OptinMonster, you can take your lead generation efforts to new heights and supercharge your website’s performance. Its user-friendly interface, advanced features, and comprehensive analytics make it a top choice for businesses looking to optimize their pop-up campaigns and drive impressive results.

Privy: A Marketing Platform with Pop-Up Builder

When it comes to effective marketing strategies, pop-ups play a critical role in capturing the attention of website visitors and boosting conversions. Among the top pop-up software options available, Privy stands out as a comprehensive marketing platform with a user-friendly pop-up builder.

Privy offers a wide range of customizable pop-ups, bars, and banners specifically designed for online stores. Whether you’re looking to promote a special offer, collect email addresses, or engage visitors with interactive content, Privy has got you covered. With its drag-and-drop popup designer, creating eye-catching and engaging pop-ups has never been easier.

One of the key features that sets Privy apart is its extensive targeting rules. This allows you to tailor pop-ups to specific segments of your audience, maximizing their effectiveness and relevance. Additionally, Privy provides A/B testing capabilities, enabling you to experiment with different pop-up designs, content, or triggers to optimize your conversion rates.

Beyond standard pop-ups, Privy offers various campaign personalization options. This means you can create dynamic pop-ups that change based on visitor behavior, location, or any other relevant data. By delivering highly targeted and personalized messages, you can increase engagement and conversions even further.

Here’s a breakdown of Privy’s features:

Feature Description
Drag-and-Drop Popup Designer Create visually appealing pop-ups with ease using Privy’s intuitive interface.
Extensive Targeting Rules Segment your audience and display relevant pop-ups based on various criteria like geolocation, device, or browsing behavior.
A/B Testing Experiment with different pop-up variations to identify the most effective design, content, or triggering options.
Campaign Personalization Create dynamic pop-ups that change based on visitor behavior or other relevant data, delivering personalized messages and offers.

Privy offers a free plan with limited features, making it an accessible choice for businesses on a budget. For those seeking more advanced capabilities, Paid plans start at $15/month, providing additional features and increased customization options.

Overall, Privy’s marketing platform offers a powerful and user-friendly solution for building effective pop-ups that convert. Whether you’re an e-commerce store or any other online business looking to boost conversions, Privy is a top choice that combines versatility, targeting options, and customization capabilities.

Justuno: An eCommerce Growth Platform with Pop-Up Tools

If you’re looking for an eCommerce growth platform that offers powerful pop-up tools, Justuno is the perfect choice. As a leading pop-up design tool and highest-rated pop-up creator, Justuno provides a comprehensive set of features to help you increase conversions and drive revenue.

Fully Customizable Email and SMS Popups

With Justuno, you have complete control over the design and customization of your email and SMS popups. You can choose from a wide range of templates or create your own custom popups to match your brand’s style and messaging.

Unique Promotions for Mobile Users

One of the unique features of Justuno is its ability to offer exclusive promotions specifically tailored to mobile users. This allows you to engage with your mobile audience in a personalized way, driving more conversions and sales.

Targeting Options for Personalized Marketing

Justuno provides advanced targeting options that enable you to deliver personalized marketing messages to specific segments of your audience. You can target visitors based on their behavior, demographics, geolocation, and more.

Pre-Made Templates for Popups and Campaigns

To help you get started quickly, Justuno offers a wide selection of pre-made templates for popups and campaigns. These templates are designed to be visually appealing and highly effective at capturing the attention of your website visitors.

Although Justuno offers exceptional features, it’s worth noting that some user reviews mention difficulties with the app’s interface. However, the platform’s overall performance and capabilities make it an excellent choice for eCommerce businesses.

Pricing Starting At
Basic $25/month
Pro $50/month
Enterprise Contact Sales

In addition to the pricing plans listed above, Justuno also offers a free trial to help you evaluate the platform’s capabilities and suitability for your business.

Sleeknote: A Widely-Known Lead Generation Platform

Sleeknote is a widely-known lead generation platform that offers a powerful pop-up builder for conversions. With an emphasis on exit-intent popups, Sleeknote helps businesses capture the attention of their website visitors at crucial moments.

The platform provides an easy-to-use popup creator with drag-and-drop features, allowing users to design engaging popups without coding knowledge. Sleeknote’s extensive library of templates covers every occasion, from welcome messages to discount offers, ensuring that businesses have the right design for their goals.

One of Sleeknote’s key features is its integration with popular email marketing apps. This allows businesses to seamlessly collect leads and sync them with their existing email marketing workflows for effective follow-ups and nurturing.

Sleeknote’s pricing plans start at $58/month, making it a comprehensive solution for businesses aiming to drive conversions with pop-ups. However, for businesses on a tight budget, the cost may be a limiting factor.

Pros Cons
  • Easy-to-use drag-and-drop popup builder
  • Extensive library of templates for various occasions
  • Seamless integration with popular email marketing apps
  • Relatively higher pricing compared to some competitors

Despite the pricing consideration, Sleeknote remains a popular choice for businesses looking to optimize their lead generation efforts through conversions.

The Power of Exit-Intent Popups

Exit-intent popups provide a valuable opportunity to engage with website visitors before they leave. By strategically timing and targeting these popups, businesses can capture leads, reduce bounce rates, and increase conversions.

Sleeknote’s focus on exit-intent pop-ups enables businesses to make the most of this powerful conversion tool. With Sleeknote, users can set up customized exit-intent pop-ups that show when visitors are about to leave the website, offering them an enticing reason to stay or complete a desired action.

OptiMonk: An Ambitious Website Personalization Platform

When it comes to website personalization, OptiMonk is an ambitious and powerful platform that goes beyond traditional pop-ups. Originally starting as an exit-intent popup tool, OptiMonk has evolved into a comprehensive website personalization solution that helps businesses enhance user experiences and boost conversions.

One of the key features that sets OptiMonk apart is its ability to create smart welcome popups. These popups can be tailored to greet new visitors with personalized messages, enticing them to stay longer and explore your website.

In addition, OptiMonk offers product recommendation popups that can display relevant products based on the visitor’s browsing history or purchase behavior. This helps to increase cross-selling and upselling opportunities, ultimately driving more revenue for your business.

An important aspect of any marketing campaign is testing and optimization. OptiMonk provides A/B testing capabilities, allowing you to experiment with different popup designs, messages, and triggers to find the most effective combination that resonates with your audience.

OptiMonk’s strength lies in its ability to personalize popups based on customer behavior. By using advanced targeting options such as page-level targeting, device targeting, and exit-intent technology, you can deliver the right message to the right audience at the right moment, maximizing the chances of conversion.

Whether you are a small eCommerce business or a growing enterprise, OptiMonk has pricing plans suitable for various needs. They offer a free plan with limited features, as well as paid plans starting at $39 per month, ensuring flexibility and affordability for businesses of all sizes.

Overall, OptiMonk is a top-rated pop-up creator and a popular choice for businesses looking to personalize their websites and optimize conversions. With its wide range of features and user-friendly interface, OptiMonk empowers marketers to create engaging and personalized experiences that drive results.

highest-rated Pop-Up creator

Popconvert: A Popup Software for Targeted Marketing

When it comes to optimizing websites for targeted marketing, Popconvert is a leading pop-up builder tool that offers a wide range of features to drive conversions. With its fully customizable widgets and interactive popup options, Popconvert allows businesses to create engaging experiences tailored to their specific audience.

One of the key strengths of Popconvert is its advanced targeting options. Whether you want to display popups based on visitor behavior, geolocation, or referral source, this tool has got you covered. By delivering relevant messages at the right time, you can effectively capture the attention of your visitors and guide them towards desired actions.

Popconvert also stands out as a popular pop-up builder for conversions due to its unique range of interactive widgets. In addition to traditional popups, you can leverage invitation bars and gamified popups to make your offers more enticing and engaging. These interactive elements can significantly increase visitor interaction and boost conversion rates.

Here’s a snapshot of what Popconvert has to offer:

Features Pricing
Fully customizable widgets $9.42/month
Interactive popup widgets (invitation bars, gamified popups)
Advanced targeting options

With a starting price of just $9.42 per month, Popconvert offers an affordable solution for businesses of all sizes. Whether you’re a small startup or an established e-commerce enterprise, this leading pop-up design tool has the features you need to drive targeted marketing efforts and boost your conversions.

Take your website optimization to the next level with Popconvert and start converting your visitors into loyal customers today.

Sumo: A Versatile Popup Software Solution

When it comes to finding the best pop-up software for your website, Sumo is a top contender. With its wide range of features and customization options, Sumo provides a versatile solution for all your pop-up needs.

Sumo offers various types of popups, allowing you to engage your audience in different ways. Whether you want to create list builder popups, welcome mats, smart bars, exit-intent popups, or more, Sumo has got you covered. These diverse options ensure that you can tailor your popups to suit your specific marketing goals and target audience.

One of the standout features of Sumo is its A/B testing capability, which allows you to experiment with different versions of your popups to optimize performance. This data-driven approach helps you make informed decisions and improve your conversion rates.

Sumo also provides an intuitive and user-friendly interface, making it easy for beginners to get started with creating and managing their popups. Additionally, Sumo offers integration with popular email marketing services and other tools, allowing for seamless workflow integration.

Sumo’s pricing starts at $39 per month, offering affordable options for businesses of all sizes. They also offer a 14-day free trial, giving you the opportunity to test out their features and see if Sumo is the right fit for your website.

Key Features of Sumo:

  • Wide range of popup types for different marketing goals
  • A/B testing to optimize popup performance
  • User-friendly interface for easy popup creation and management
  • Integration with popular email marketing services
  • Affordable pricing starting at $39/month

Unbounce: A Powerful Landing Page Builder with Popup Integration

Unbounce is a leading landing page builder that offers seamless popup integration, allowing users to create captivating popups that convert website traffic. With its advanced features and user-friendly interface, Unbounce is a popular choice among marketers looking to optimize their campaigns.

One of Unbounce’s standout features is its drag-and-drop editing functionality, which enables users to easily customize the design and layout of their popups. Whether it’s adding images, changing colors, or altering text, Unbounce makes the process simple and intuitive.

Moreover, Unbounce provides robust targeting rules that allow you to display popups to specific segments of your audience. This level of targeting ensures that your popups are relevant and resonate with individual visitors, increasing the likelihood of conversions.

Unbounce also offers comprehensive analytics that provide valuable insights into the performance of your popups. You can track metrics such as views, clicks, and conversions, allowing you to optimize your campaigns and maximize results.

When it comes to pricing, Unbounce offers various plans starting at $80 per month. While it may be considered a premium option, the features and capabilities it provides make it well worth the investment for businesses seeking a top-notch popup builder with seamless landing page integration.

If you’re interested in trying out Unbounce, they offer a 14-day free trial, allowing you to experience the platform and explore its features before making a commitment.

With Unbounce’s powerful landing page builder and integrated popup functionality, you can take your marketing campaigns to the next level and achieve higher conversions and customer engagement.

Key Features:

  • Drag-and-drop editing for easy customization
  • Robust targeting rules for personalized popups
  • Comprehensive analytics to track performance
  • Multiple pricing plans starting at $80/month
  • 14-day free trial available


Popup builder software is an essential tool for enhancing website engagement and improving conversions. In this article, we have explored the top-rated options for the best pop-up software available.

Among these choices, I recommend Wisepops as the best overall solution. Wisepops offers advanced features, such as an intuitive popup editor, goal and revenue tracking, and multistep popups for data collection. It also provides seamless integration with over 60 popular apps, making it a robust choice for online stores of all sizes.

When selecting the right pop-up builder software for your website, consider important factors such as pricing, ease of use, and customization capabilities. By doing so, you can choose the best pop-up software based on your specific needs and budget, ensuring optimal results in engaging your website visitors and driving conversions.


How do I choose the best pop-up software?

When choosing the best pop-up software, consider factors such as its SEO optimization capabilities, conversion rate optimization features, and customer reviews. Look for software with an easy-to-use interface, a variety of design templates, targeting options, A/B testing, and integrations with other apps.

What are the benefits of using pop-up software?

Pop-up software is a powerful tool for generating leads, sales, emails, and feedback. It allows you to capture the attention of website visitors, promote offers or discounts, collect valuable customer information, and increase conversions. With the right pop-up software, you can create engaging and personalized pop-ups that are tailored to your target audience.

Can pop-up software negatively impact my website’s SEO?

It is possible for poorly implemented pop-ups to negatively impact your website’s SEO, particularly if they obstruct content or are intrusive to users. However, modern pop-up software typically includes features that ensure compliance with search engine guidelines, such as displaying pop-ups only when a user is about to exit the website or after a certain period of time.

How can I optimize my pop-up campaigns for higher conversions?

To optimize your pop-up campaigns for higher conversions, you can use A/B testing to experiment with different designs, messaging, and targeting options. It’s also important to ensure that your pop-ups provide clear value to users, align with your brand identity, and appear at the right time and place for maximum impact.

Can I integrate pop-up software with other marketing tools?

Yes, many pop-up software options offer integrations with popular marketing tools, such as email marketing platforms and CRM systems. This allows you to centralize your data and streamline your marketing efforts by automatically syncing contacts and tracking pop-up interactions within your existing marketing stack.

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