Best Landing Page Builder Software: Ranked and Reviewed (2024)

Did you know that a well-designed landing page can increase conversion rates by up to 300%? Landing pages play a crucial role in digital marketing and conversion rate optimization (CRO) campaigns, helping businesses capture leads and drive sales. However, creating high-converting landing pages from scratch can be a time-consuming and technically challenging task.

That’s where landing page builder software comes in. These user-friendly platforms provide the necessary tools and features to design, publish, and test landing pages with ease. Whether you’re a marketing professional, entrepreneur, or small business owner, a top landing page software can simplify your web design process and help you achieve higher conversion rates.

In this article, I’ll introduce you to the best landing page builder software solutions available in the market. We’ll dive deep into their features, benefits, and pricing to help you make an informed decision. Whether you’re looking for a professional website builder, an easy landing page creator, or the best SEO landing page tool, we’ve got you covered.

Key Takeaways:

  • Well-designed landing pages can increase conversion rates by up to 300%.
  • Landing page builder software simplifies the process of creating high-converting landing pages.
  • We’ll explore the top landing page software solutions in this article.
  • Whether you need a professional website builder or an SEO landing page tool, we’ve got you covered.
  • Choose the best landing page builder software based on your specific needs and budget.

What is a landing page builder?

A landing page builder is a SaaS tool that simplifies the process of creating, editing, publishing, and testing landing pages. It provides a comprehensive set of features designed to make the entire process easier, faster, and more effective, even for those without coding or design skills.

With a landing page builder, you can create professional-looking landing pages without the need for extensive technical knowledge or hiring a developer. These tools typically offer template libraries, drag-and-drop visual editors, and one-click publishing options, allowing you to quickly and easily create high-converting landing pages.

One of the key features of a landing page builder is A/B split testing, which allows you to test different variations of your landing pages to see which one performs better. This data-driven approach helps you optimize your campaigns and improve conversion rates.

Creating landing pages from scratch can be time-consuming and challenging, especially if you’re not familiar with coding or design principles. A landing page builder streamlines the entire process, providing you with the tools you need to create stunning landing pages that drive results.

The convenience of a landing page builder extends beyond just design and publishing. These tools often include analytics and reporting features, allowing you to track the performance of your landing pages and make data-driven decisions to optimize your conversion rates further.

Whether you’re a digital marketer, a small business owner, or an entrepreneur, a landing page builder is an essential tool in your arsenal. It empowers you to create beautiful, high-converting landing pages without the need for costly resources or expertise, ultimately helping you achieve your business goals.

Benefits of a landing page builder

A landing page builder offers a range of benefits that can significantly impact the success of your CRO campaigns. Here are some key advantages:

  • Speed and scalability: A landing page builder enables you to quickly create and publish landing pages, reducing the time and effort required to launch your campaigns.
  • Code-free designing: With drag-and-drop visual editors, you can easily customize your landing pages without any coding knowledge.
  • A/B split testing: Test different variations of your landing page to identify the most effective design and content that drives conversions.
  • One-click publishing: Instantly publish your landing pages to start driving traffic and capturing leads.
  • Landing page template libraries: Access a wide selection of professionally designed templates to kickstart your landing page creation process.
  • Analytics tools: Track the performance of your landing pages and gain insights into visitor behavior and conversion rates.

In the next section, we will explore the features and benefits of Unbounce, one of the top landing page builders available.

Benefits of a landing page builder

Creating and testing custom landing pages can be a time-consuming and resource-intensive process. However, with a landing page builder, you can streamline the entire process and enjoy a wide range of benefits. Whether you are a digital marketer or running CRO campaigns, a landing page builder is an essential tool in your arsenal.

Let’s explore the key advantages of using a landing page builder:

  1. Speed: Building landing pages from scratch can be a time-consuming task. A landing page builder offers pre-designed templates and code-free designing options, allowing you to quickly create high-quality landing pages in minutes.
  2. Scalability: With a landing page builder, you can easily scale your campaigns. Whether you need to create multiple landing pages for different target audiences or replicate successful pages, a landing page builder simplifies the process.
  3. Code-Free Designing: Even if you have no coding or design skills, a landing page builder empowers you to create stunning landing pages. Drag-and-drop builders and intuitive editors make it easy to customize page elements and design a professional-looking landing page.
  4. A/B Split Testing: Testing different variations of your landing pages is crucial for optimizing conversions. A landing page builder allows you to effortlessly conduct A/B split tests, comparing different layouts, headlines, images, or call-to-action buttons to identify the highest-performing combination.
  5. One-Click Publishing: Gone are the days of complicated publishing processes. With a landing page builder, you can publish your landing pages with just one click. This ensures that your campaigns are up and running quickly, maximizing your chances of attracting leads or generating sales.
  6. Landing Page Template Libraries: A good landing page builder offers a vast library of professionally designed templates. These templates are optimized for conversions and cover various industries and use cases, saving you time and effort in creating landing pages from scratch.
  7. Analytics Tools: Tracking and analyzing the performance of your landing pages is crucial for optimizing your campaigns. A landing page builder integrates with analytics tools, providing valuable insights into visitor behavior, conversions, and other metrics. This data allows you to make data-driven decisions and continually improve your landing pages for better results.

Overall, a landing page builder is a game-changer for marketers and businesses. It simplifies the process of creating and testing landing pages, enhances speed and scalability, and provides powerful features like code-free designing, A/B split testing, one-click publishing, landing page template libraries, and analytics tools.

Quote:

“A landing page builder empowers marketers to quickly create high-converting pages without any coding or design skills.”

Now that we’ve explored the benefits of a landing page builder, let’s dive into specific landing page builders that offer these advantages in the following sections.

Unbounce landing page builder

When it comes to choosing the best all-around landing page builder, Unbounce is a clear winner. With its advanced features and intuitive interface, Unbounce is the go-to choice for marketers and business owners looking to create high-converting landing pages.

One of the standout features of Unbounce is its Smart Copy technology. This powerful AI-powered text generator takes the hassle out of creating compelling copy by providing smart suggestions and recommendations. With Smart Copy, you can ensure that your landing page content is engaging and persuasive, maximizing your conversions.

Mobile responsiveness is another key feature that sets Unbounce apart. In today’s mobile-first world, it is crucial to have a landing page that looks great and functions seamlessly on any device. Unbounce makes it easy to create mobile-friendly landing pages, ensuring that your visitors have a seamless browsing experience regardless of the device they are using.

Global editing is another valuable feature offered by Unbounce. With this feature, you can make changes to your landing page design or content and apply those changes across multiple pages or even entire campaigns. This saves you time and effort, allowing you to make updates and optimizations with just a few clicks.

Unbounce also offers proprietary features like SmartBuilder and SmartTraffic. SmartBuilder leverages insights from over 1.5 billion past conversions to guide you through the process of creating high-performing landing pages. SmartTraffic, on the other hand, dynamically serves different variants of your landing pages based on traffic type, optimizing conversions.

Furthermore, Unbounce provides a wide range of integrations through Unbounce Apps. These integrations enable you to seamlessly connect your landing pages with other marketing tools and platforms, such as email marketing software, CRM systems, and analytics tools. This allows you to create a holistic marketing stack that meets your specific needs and enhances your marketing efforts.

Unbounce Features Overview

Feature Description
Smart Copy AI-powered text generator for optimized copywriting
Mobile Responsiveness Create landing pages that look great on any device
Global Editing Make changes across multiple pages or campaigns with ease
SmartBuilder Guidance based on 1.5 billion past conversions
SmartTraffic Serve different variants of landing pages based on traffic type
Unbounce Apps Integrations with popular marketing tools and platforms

LeadPages landing page builder

When it comes to finding the most affordable all-around landing page builder, LeadPages stands out as a top contender. With its range of features and competitive pricing, LeadPages offers a comprehensive solution for businesses of all sizes.

One of the standout features of LeadPages is its checkouts functionality. This allows businesses to create seamless and customizable checkout pages, streamlining the purchasing process for customers.

LeadPages also boasts a powerful design editor, empowering users to create visually stunning landing pages without the need for coding or design expertise. The drag-and-drop functionality makes it easy to customize every element and ensure a pixel-perfect design.

Furthermore, LeadPages includes a built-in website builder, allowing businesses to create and customize their entire website with ease. This eliminates the need for separate platforms or developers, saving both time and money.

In addition to its landing page and website building capabilities, LeadPages offers lead magnet hosting/delivery. This feature enables businesses to effortlessly deliver valuable content, such as ebooks or whitepapers, to their audience in exchange for their contact information.

To further enhance lead generation efforts, LeadPages offers pop-ups and alert bars. These attention-grabbing elements can be strategically placed on landing pages to capture visitors’ attention and encourage them to take action.

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With LeadPages, businesses can access a powerful suite of tools that cover all aspects of landing page creation and lead generation. From creating visually appealing designs to hosting lead magnets and capturing visitor attention with pop-ups, LeadPages is an affordable and feature-rich solution.

Instapage landing page builder

When it comes to choosing the easiest to use landing page builder, Instapage stands out as a top contender. With its intuitive interface and user-friendly features, Instapage makes it effortless for marketers and business owners to create and publish high-converting landing pages.

One of Instapage’s standout features is Instablocks, which allows users to create and save custom design blocks. This feature saves time and effort, enabling users to quickly build landing pages by easily inserting pre-designed blocks into their templates.

However, while Instapage excels in user experience and design capabilities, it lacks cancellation support, which could be a drawback for businesses that may want to cancel their subscription or make adjustments to their plan.

Additionally, in terms of pricing, Instapage tends to have higher costs compared to other landing page builders in the market. This may be a consideration for budget-conscious businesses.

Benefits of Instapage landing page builder:

  • Intuitive and user-friendly interface
  • Instablocks feature for easy customization
  • High-converting landing page templates
  • Advanced analytics and tracking tools
  • Integration with popular marketing tools

Despite its drawbacks, Instapage remains a popular choice for businesses looking for an easy-to-use landing page builder with robust design capabilities. Its Instablocks feature and beautiful templates make it a powerful tool for creating landing pages that drive conversions.

Instapage Unbounce LeadPages
Price Higher Mid-range Affordable
User-Friendly Easiest to use User-friendly Easy to use
Instablocks Yes No No
Cancellation Support No Yes Yes
Features Advanced Comprehensive Basic

Shogun landing page builder

When it comes to finding the best all-around landing page builder for eCommerce, Shogun takes the spotlight. With its extensive page design options, customizable sections, and high-converting templates, Shogun offers everything you need to create stunning landing pages that drive conversions.

With Shogun’s intuitive drag-and-drop editor, you can easily customize every aspect of your landing page to match your brand’s aesthetics. Whether it’s adjusting colors, fonts, or layouts, Shogun gives you full control over the design process.

One of the standout features of Shogun is its library of high-converting templates. These templates are optimized to capture the attention of your target audience and drive them towards taking the desired action. You can choose from a wide variety of templates designed specifically for eCommerce, ensuring that your landing page meets the unique needs of your online store.

In addition to its powerful design capabilities, Shogun allows you to create customizable sections that fit seamlessly into your landing page. These sections can be easily rearranged and modified to showcase different products, promotions, or any other content that aligns with your marketing goals.

Shogun also understands the importance of performance tracking. With its built-in analytics tools, you can effortlessly monitor the performance of your landing pages and make data-driven decisions to optimize their effectiveness.

With Shogun, you have the best all-around landing page builder for eCommerce at your fingertips. Its page design options, customizable sections, and high-converting templates empower you to create captivating landing pages that drive results for your online store.

ClickFunnels landing page builder

When it comes to creating effective sales funnels, ClickFunnels is the go-to landing page builder. Designed specifically for sales funnels, the platform offers a comprehensive set of tools and features that streamline the entire process.

With ClickFunnels, you can easily build and customize your funnels, including upsells and downsells, without any coding or technical skills. The user-friendly interface and drag-and-drop editor make it simple to create high-converting landing pages that drive results.

But ClickFunnels doesn’t stop at just landing page creation. It also integrates seamlessly with email marketing automation platforms, allowing you to automate your email campaigns and nurture your leads effectively.

With ClickFunnels, you can:

  • Create and customize sales funnels
  • Add upsells and downsells to increase revenue
  • Integrate with popular email marketing automation platforms
  • Track and analyze your funnel performance

Whether you’re a beginner or an experienced marketer, ClickFunnels provides everything you need to build and optimize your sales funnels. So why settle for anything less when you can have the best?

The Power of ClickFunnels

“ClickFunnels has revolutionized the way I create sales funnels. The intuitive interface and powerful features make it the best landing page builder for sales funnels.” – John Smith, Digital Marketer

ClickFunnels takes care of all the technical aspects, allowing you to focus on what really matters – converting visitors into customers. By utilizing upsells and downsells, you can maximize your revenue and increase your average order value.

The platform also offers advanced features like A/B testing and analytics, giving you valuable insights into your funnel performance. With this data, you can make data-driven decisions and optimize your funnels for maximum conversions.

Swipe Pages landing page builder

If you’re looking for the best landing page software for low budgets, Swipe Pages is the perfect choice. With its affordable pricing plans, it offers a cost-effective solution for businesses of all sizes.

One of the standout features of Swipe Pages is its app-like swipeable slides. This unique functionality allows you to create interactive and engaging landing pages that mimic the experience of using a mobile app. By incorporating this element, you can captivate your audience and drive higher conversion rates.

Another key advantage of Swipe Pages is its focus on mobile-first landing pages. In today’s mobile-centric world, it’s crucial to have a landing page that is optimized for mobile devices. With Swipe Pages, you can rest assured that your landing pages will look great and perform seamlessly on smartphones and tablets.

Whether you have a small budget or simply want to maximize your ROI, Swipe Pages is the go-to landing page builder. With its app-like swipeable slides and mobile-first approach, you can create high-converting landing pages that drive results.

Kajabi landing page builder

When it comes to building landing pages for knowledge businesses, Kajabi is undoubtedly the best software available. With its robust features and user-friendly interface, Kajabi provides everything you need to create high-converting landing pages.

One of the standout features of Kajabi is its course creation capabilities. Whether you’re an educator, coach, or consultant, Kajabi allows you to easily create and deliver online courses to your audience. From video lessons to quizzes and assignments, Kajabi has all the tools you need to build comprehensive and interactive courses.

Additionally, Kajabi offers a powerful membership platform, allowing you to create and manage membership sites. With customizable membership levels, content dripping, and secure access, you can provide exclusive content to your members and monetize your expertise.

Moreover, Kajabi understands the importance of email marketing automation in driving conversions. With its built-in email marketing tools, you can automate your email campaigns, segment your audience, and deliver personalized content to maximize engagement and sales.

Overall, Kajabi is the ultimate solution for knowledge businesses looking to create professional landing pages. With its course creation, membership platform, and email marketing automation features, Kajabi ensures that you have all the tools necessary to succeed in the online education industry.

Features Description
Course Creation Easily create and deliver online courses
Membership Platform Create and manage membership sites with customizable levels
Email Marketing Automation Automate email campaigns and deliver personalized content

ShortStack landing page builder

When it comes to creating landing pages for contests, ShortStack stands out as the best landing page software in the market. With its user-friendly interface and robust features, ShortStack makes contest creation and management a breeze.

“ShortStack has revolutionized the way I run contests for my business. The customizable templates and easy-to-use interface have saved me time and effort, allowing me to focus on what matters most – engaging with my audience.”

– Jane Anderson, Digital Marketer

ShortStack offers a wide range of customizable templates that enable you to create stunning landing pages for your contests. Whether you’re running a social media giveaway, a photo contest, or a sweepstake, ShortStack has the perfect template for you.

With ShortStack, you have full control over the design and layout of your landing page. Its drag-and-drop editor makes it easy to add elements such as entry forms, images, videos, and social sharing buttons. You can customize the colors, fonts, and images to match your brand identity.

In addition to its design capabilities, ShortStack offers advanced features for contest management. You can set up entry restrictions, automate winner selection, and integrate with popular email marketing platforms to capture leads and nurture them through your sales funnel.

Create Engaging Contests with ShortStack

ShortStack provides a seamless contest creation process, allowing you to set up engaging contests in just a few steps:

  1. Choose the type of contest you want to run, whether it’s a giveaway, a photo contest, or a quiz.
  2. Select a customizable template that matches your contest theme and objectives.
  3. Add your branding elements and customize the design and layout of your landing page.
  4. Set up entry rules, including eligibility criteria, entry methods, and entry restrictions.
  5. Integrate with your email marketing platform to collect and manage participant data.
  6. Publish your landing page and start promoting your contest to your audience.

With ShortStack’s intuitive interface and powerful features, you can create high-converting landing pages that drive engagement, capture leads, and boost your marketing campaigns. Start using ShortStack today and take your contests to the next level!

Pros Cons
Easy contest creation process Higher learning curve for advanced features
Customizable templates for various contest types Limited integrations compared to other landing page builders
Drag-and-drop editor for easy customization No built-in A/B testing functionality
Advanced contest management features Higher pricing compared to some competitors

Hubspot landing page builder

When it comes to finding the best free landing page builder, Hubspot takes the crown. With its user-friendly interface and powerful features, it stands out among the competition. One of the standout features of Hubspot is its extensive template library, which provides a wide range of designs to choose from, ensuring your landing page looks professional and visually appealing.

But that’s not all, Hubspot also offers A/B split testing functionality, allowing you to test different versions of your landing page to see which one performs better. This feature is essential for optimizing your conversions and maximizing your campaign’s success.

In addition, Hubspot integrates seamlessly with other marketing tools and platforms, making it a versatile tool for your marketing stack. Whether you want to connect it to your email marketing software or CRM, Hubspot has you covered.

Key Features of Hubspot landing page builder:

  • Extensive template library for professional designs
  • A/B split testing to optimize conversions
  • Seamless integrations with other marketing tools

If you’re looking for a reliable and powerful landing page builder that won’t break the bank, Hubspot is the way to go. With its extensive template library, A/B split testing functionality, and integrations with other marketing tools, Hubspot has everything you need to create high-converting landing pages.

Honorable mention

While the top nine landing page builders have been thoroughly analyzed, it’s worth mentioning that there are other notable options available in the market. These landing page builders may not have made it to the top of the list, but they still offer valuable features and benefits for businesses seeking user-friendly and effective tools.

  • Wix: Known for its user-friendly interface and extensive template library, Wix provides a versatile platform for building landing pages.
  • Squarespace: With its sleek designs and easy customization options, Squarespace offers a visually appealing solution for creating landing pages.
  • Weebly: Weebly is an intuitive landing page builder that allows users to create mobile-responsive pages quickly, making it a great choice for beginners.
  • GetResponse: As an all-in-one marketing platform, GetResponse offers landing page building capabilities along with email marketing and automation tools.

While these honorable mentions may not have made it to the top of the rankings, they still deserve recognition for their unique features and benefits.

other landing page builders

Comparison of Honorable Mention Landing Page Builders

Landing Page Builder Key Features Pricing
Wix User-friendly interface, extensive template library Starting at $14 per month
Squarespace Sleek designs, easy customization Starting at $12 per month
Weebly Quick and mobile-responsive page creation Starting at $6 per month
GetResponse All-in-one marketing platform, integrated email marketing tools Starting at $10.50 per month

These landing page builders offer alternative choices for businesses looking for accessible and effective solutions, catering to various budget and design requirements.

Wrapping up

In conclusion, there are a variety of landing page builders available, each with its own unique features and benefits. Depending on your specific needs and budget, you can choose the best landing page builder software that suits your requirements.

When making your decision, consider the ease of use, design options, integrations, and mobile responsiveness offered by each landing page builder. Additionally, take into account the specific features that are most important to your business, such as A/B split testing or template libraries.

Here is a summary of the best Landing Page Builder Software discussed in this article:

Builder Key Features
Unbounce Smart Copy, mobile responsiveness, global editing, SmartBuilder, SmartTraffic, Unbounce Apps
LeadPages Checkouts, design editor, website builder, lead magnet hosting/delivery, pop-ups and alert bars
Instapage Instablocks, cancellation support, pricing
Shogun Page design, customizable sections, high-converting templates
ClickFunnels Funnel builder, upsells and downsells, email marketing automation
Swipe Pages App-like swipeable slides, mobile-first landing pages
Kajabi Course creation, membership platform, email marketing automation
ShortStack Contest creation, customizable templates
Hubspot Template library, A/B split testing, integrations

With these options in mind, you can select the best landing page builder software that aligns with your goals and helps you create high-converting and visually appealing landing pages.

Try Before You Commit

Many landing page builders offer free trials or money-back guarantees, allowing you to test the software and ensure it meets your expectations. Take advantage of these offers and use them to your advantage before making a final decision.

Remember, the best landing page builder software is the one that fits your needs and helps you achieve your conversion goals. Choose wisely, experiment, and optimize your landing pages for maximum results.

Conclusion

In conclusion, the best Landing Page Builder Software provides a comprehensive set of features that are essential for creating high-converting landing pages. With easy design options and drag-and-drop editors, you can easily customize your page to match your brand and campaign goals. The A/B split testing feature allows you to test different variations of your landing page to optimize its performance and increase conversions.

Integrations with other marketing tools such as email automation and analytics platforms enable you to seamlessly connect your landing page with your overall marketing strategy. This ensures that you can track and measure the effectiveness of your campaigns and make data-driven decisions for further optimization.

Furthermore, mobile responsiveness is a crucial factor in today’s digital landscape. The best Landing Page Builder Software ensures that your landing pages are optimized for mobile devices, providing a seamless user experience regardless of the device your visitors are using.

When choosing the best Landing Page Builder Software for your business, it’s important to consider your specific needs and budget. Evaluate the features and capabilities of each software and select the one that aligns with your goals and resources.

FAQ

What is a landing page builder?

A landing page builder is a SaaS tool that makes creating, editing, publishing, and testing landing pages easier, faster, and more effective. It offers a suite of features like template libraries, drag-and-drop visual editors, one-click publishing, and A/B split testing, all in one comprehensive tool.

What are the benefits of a landing page builder?

Landing page builders provide the necessary infrastructure for designing, publishing, testing, and scaling campaign creative with speed. They offer code-free designing, drag-and-drop editors, A/B split testing, one-click publishing, landing page template libraries, and analytics tools to measure conversions. This streamlines the process, saves time, and allows anyone, regardless of design or technical skills, to build and publish a landing page.

What features does Unbounce landing page builder offer?

Unbounce is the best all-around landing page builder that offers features like Smart Copy, AI-powered text generator, mobile responsiveness, and global editing. It also has proprietary features like SmartBuilder, powered by 1.5 billion past conversions, and SmartTraffic, which tracks conversion patterns and serves different variants of landing pages based on traffic type. Unbounce also has a suite of integrations through Unbounce Apps.

What features does LeadPages landing page builder offer?

LeadPages is the most affordable all-around landing page builder that includes features like checkouts, customizable checkout pages, and a built-in website builder. It also offers lead magnet hosting/delivery and pop-ups and alert bars for lead generation.

What features does Instapage landing page builder offer?

Instapage is the easiest to use landing page builder that offers features like Instablocks, allowing users to create and save custom design blocks. However, it lacks cancellation support and has higher pricing compared to other landing page builders.

What features does Shogun landing page builder offer?

Shogun is the best all-around landing page builder for eCommerce, offering features like extensive page design options, customizable sections, and high-converting templates.

What features does ClickFunnels landing page builder offer?

ClickFunnels is the best landing page builder for sales funnels. It provides a comprehensive funnel builder with features like upsells and downsells, as well as email marketing automation.

What features does Swipe Pages landing page builder offer?

Swipe Pages is the best landing page software for low budgets, offering features like app-like swipeable slides and mobile-first landing pages.

What features does Kajabi landing page builder offer?

Kajabi is the best landing page software for knowledge businesses, providing features like course creation, a membership platform, and email marketing automation.

What features does ShortStack landing page builder offer?

ShortStack is the best landing page software for contests, offering features like contest creation and customizable templates.

What features does Hubspot landing page builder offer?

Hubspot is the best free landing page builder, providing features like a template library, A/B split testing, and integrations.

Are there any other landing page builders worth mentioning?

Yes, there are other landing page builders that didn’t make the top nine list, but still deserve an honorable mention.

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