WhatUsersDo

Review: WhatUsersDo

Key Takeaways

• WhatUsersDo is a powerful user testing platform that allows businesses to gain valuable insights by observing real users interacting with their websites or apps.
• With a range of features, WhatUsersDo enables businesses to uncover usability issues, identify areas for improvement, and make data-driven decisions to enhance the user experience.
• The platform offers a user-friendly interface, comprehensive reporting, and efficient recruitment of target users, making it a valuable tool for UX designers, marketers, and product managers.

Table of Features

Feature	Description
User testing	Observing real users' interactions with websites or apps
Remote testing	Conducting tests remotely, eliminating geographical barriers
Task creation	Creating custom tasks for users to complete
Video recordings	Recording sessions for later analysis
Heatmaps	Visualizing user activity and engagement
Surveys	Collecting feedback through customizable surveys
Reporting	Generating comprehensive reports on user behavior
Target audience	Efficiently recruiting target users for testing
Competitor benchmark	Comparing user experiences with competitors
Mobile testing	Testing mobile websites and apps

Use Cases

1. UX Design: WhatUsersDo is an invaluable tool for UX designers, allowing them to observe real users interacting with their designs. This helps identify pain points, navigation issues, and areas for improvement.
2. Conversion Rate Optimization: By testing different versions of landing pages or checkout processes, businesses can use WhatUsersDo to determine which variations lead to higher conversion rates.
3. Product Development: WhatUsersDo aids product managers in making data-driven decisions. By observing users' reactions and engagement, product teams can refine features and prioritize development efforts.
4. Marketing Campaigns: The platform enables marketers to test website layouts, messaging, and ad campaigns. By understanding how users interact with these elements, marketers can optimize their campaigns for maximum impact.

Pros

• Comprehensive User Testing: WhatUsersDo offers a wide range of user testing options, including remote testing, video recordings, and heatmaps. This ensures businesses have a comprehensive understanding of user behavior.
• Efficient Recruitment: The platform simplifies the process of recruiting target users for testing. With a large pool of participants and advanced filtering options, businesses can quickly find users who match their target audience.
• Ease of Use: WhatUsersDo features an intuitive interface that makes it easy for both beginners and experienced users to create tasks, analyze results, and generate reports.
• In-Depth Reporting: The platform provides detailed reports that summarize user behavior, highlight areas for improvement, and compare performance against competitors. These insights are valuable for making informed decisions.
• Mobile Testing: With the increasing importance of mobile experiences, WhatUsersDo allows businesses to test mobile websites and apps, ensuring their designs are optimized for different devices.

Cons

• Limited Integrations: WhatUsersDo has limited integrations with other tools and platforms. This can hinder workflow integration for businesses already using specific software.
• Pricing: The pricing structure of WhatUsersDo may be prohibitive for smaller businesses or startups with limited budgets.
• Learning Curve: While the platform is user-friendly, there is still a learning curve when it comes to setting up tests, analyzing data, and interpreting results. Adequate training and support may be necessary for new users.

Recommendation

Overall, WhatUsersDo is a powerful and user-friendly user testing platform that provides valuable insights for businesses seeking to improve their user experience. The comprehensive features, efficient recruitment process, and detailed reporting make it a valuable tool for UX designers, marketers, and product managers.

However, businesses should consider the limited integrations and pricing structure before committing to WhatUsersDo. Smaller businesses or startups with budget constraints may need to weigh the costs against the benefits. Nonetheless, the platform's ease of use and comprehensive reporting make it a strong contender in the user testing market.

In conclusion, WhatUsersDo is recommended for businesses of all sizes looking to gain valuable insights into user behavior and improve their digital products or services.