What is TARS and how does it function? TARS is a tool that allows businesses to build conversational landing pages, increasing their website traffic. Traditional static landing pages that only offer a form can be tedious and disliked by customers. However, many industries, such as finance, banking, insurance, healthcare, education, real estate, legal, and travel, still rely on this outdated method for lead generation. Since its establishment in 2016, TARS, a valuable software as a service (SaaS) platform, has aimed to revolutionize this mundane process, which is no longer acceptable in today’s times. By using chatbots created by TARS, businesses can provide customers with more engaging and human-like experiences, resulting in significantly higher pay-per-click (PPC) conversion rates (50-200% higher). These interactive conversations capture prospects’ attention from the moment they click on an ad, resulting in conversation rates that are 2 to 3 times higher than those achieved with static page-form combinations. To date, TARS has empowered over 9,000 creators to build 16,000 bots, which have successfully completed over 12 million conversations, generating valuable leads.
