What is the purpose and functionality of Hengam? Hengam is a tool that identifies users who are likely to churn and offers them their own persona. This allows users to create compelling content and promotions to keep them engaged, requiring minimal coding and marketing effort. Users can effectively communicate with their users on a personalized level, thanks to the use of machine learning to generate user segments based on churn probability. By analyzing personas and characteristics, users can send more meaningful, relevant, and personalized push notification messages.
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