What is FullStory and how does it work? FullStory offers a range of features for generating detailed heatmaps and other analytics. It tracks a user’s activity on your website to generate heatmaps, which display different colored tones on various sections of your website based on the level of interaction. The reports can be analyzed by applying filters such as top users or device used. FullStory is also capable of recording entire user sessions to capture every detail of user interaction. It can detect and record errors in JavaScript console logs as well. To prioritize user privacy, FullStory does not collect sensitive user data like location, IP address, and web domain. It also identifies issues like error clicks, bugs, and pop-ups that can impact the user experience. The software takes into account small details like rage clicks and erratic mouse movements. Additionally, you can export CSV user lists for your searches and segments, and collaborate with team members by sharing reports.
