What is FullStory and how does it work? FullStory offers a range of features for generating detailed heatmaps and other analytics. It tracks a user’s activity on your website to generate heatmaps, which display different colored tones on various sections of your website based on the level of interaction. The reports can be analyzed by applying filters such as top users or device used. FullStory is also capable of recording entire user sessions to capture every detail of user interaction. It can detect and record errors in JavaScript console logs as well. To prioritize user privacy, FullStory does not collect sensitive user data like location, IP address, and web domain. It also identifies issues like error clicks, bugs, and pop-ups that can impact the user experience. The software takes into account small details like rage clicks and erratic mouse movements. Additionally, you can export CSV user lists for your searches and segments, and collaborate with team members by sharing reports.

FullStory Pricing Model

Free Trial , Freemium , Quotation Based

FullStory Screenshots


Chat Integration, A/B Testing

Technical Details

  • SupportOnline
  • Customer TypeLarge Enterprises Medium Business Small Business
  • API
  • Location / Phone NumberAtlanta
  • Georgia
  • DeploymentSaaS/Web/Cloud
  • Official Website https://www.fullstory.com
  • CategoryHeat Map Software


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David Bond

Senior editor

David is a well-known advocate for the implementation of cloud-based solutions and automation tools for small businesses. He strongly believes that this technology solutions for small businesses and startups are the thing that provide true edge on the market. He writes primarily about project management and sales software.