What is the purpose of Event Always and how does it operate? Event Always is a software designed to enhance the online promotion of events and connect them with the appropriate audience at the optimal time. It allows users to effectively manage event listings and share them on various social media platforms. Additionally, the software enables personalized event listings based on the interests of the audience in different geographical locations, ultimately increasing conversion rates. Professionals, as well as small and medium-sized companies, commonly utilize this software.