What is the purpose and functionality of Entent? Entent software is a platform that utilizes analytics to track your business’s key performance indicators (KPIs). This software employs advanced machine learning technology to identify customers based on over 30 behavioral signals. With complete automation, it can help you achieve a 10X improvement in your retargeting return on investment (ROI). Additionally, it offers the ability to score your leads and discover their interests automatically, allowing you to measure KPIs and develop customized metrics for your business. This software is utilized by marketers as well as small, medium, and large companies.