Best Ecommerce Software: Ranked and Reviewed (2024)

Did you know that there are over 12 million ecommerce websites worldwide?

In this article, I will be ranking and reviewing the best software websites available in 2024. These platforms have been evaluated based on their features, ease of use, pricing, customer support, and overall performance. Whether you’re a beginner or an advanced user, this guide will help you find the right ecommerce software for your business.

Key Takeaways:

  • Discover the top software sites for ecommerce solutions.
  • Learn about the leading software platforms in the industry.
  • Find the best resources for software recommendations and reviews.
  • Consider the key factors when choosing the right ecommerce platform for your business.
  • Ensure you have access to reliable customer support and scalability options.

What is an Ecommerce Platform?

An ecommerce platform is a software solution that helps businesses build and run their online stores. It provides a comprehensive set of tools and features that enable seamless management of all aspects of an online store, from website design and product catalog management to payment processing and order fulfillment.

An ecommerce platform acts as the foundation for an online store, providing the necessary infrastructure and functionality to facilitate the smooth operation of the business. It eliminates the need for businesses to build and maintain their own custom solutions, saving time and resources.

The best ecommerce platforms offer a wide range of features and integrations that cater to the needs of different types of businesses. These platforms typically provide hosting services to ensure the availability and performance of the online store. They also offer integrated payment processing solutions to securely process online payments from customers.

In addition, ecommerce platforms provide various website design and customization options, allowing businesses to create visually appealing and user-friendly online stores. This includes the ability to customize the layout, colors, fonts, and other design elements to align with the brand identity and provide a consistent user experience.

One of the key advantages of using an ecommerce platform is the convenience it offers in managing and scaling an online store. These platforms often provide intuitive and user-friendly interfaces that make it easy for business owners and administrators to manage inventory, track sales and performance metrics, and optimize marketing efforts.

Examples of popular ecommerce platforms include Shopify, WooCommerce, Wix, and Squarespace. Each platform has its own strengths and features, catering to different business requirements and budgets. Some platforms are more suitable for small businesses with basic needs, while others offer advanced capabilities tailored for larger enterprises.

Overall, an ecommerce platform is a crucial software solution that empowers businesses to establish and grow their online presence, providing the necessary tools and support to succeed in the competitive world of ecommerce.

How to Choose the Best Ecommerce Platform

When it comes to selecting the perfect ecommerce platform for your business, there are several important factors to consider. These factors include pricing, ease of use, features and capabilities, design customization, and customer support. By carefully evaluating each of these aspects, you can ensure that the ecommerce platform you choose meets your business needs and helps drive your online success.

Factors to Consider

  1. Pricing: It’s important to find an ecommerce platform that fits within your budget. Look for affordable options that offer the right features for your business.
  2. Ease of Use: If you’re new to ecommerce or don’t have much technical expertise, opt for a platform with a user-friendly interface. This will make it easier for you to set up and manage your online store.
  3. Features and Capabilities: Consider the features and capabilities that are essential for your business. Some key functionalities to look for include inventory management, marketing tools, and integration with other platforms.
  4. Design Customization: Your online store should reflect your brand’s identity. Choose a platform that offers design customization options, allowing you to create a unique and visually appealing storefront.
  5. Customer Support: Reliable customer support is crucial in case you encounter any technical issues or have questions about using the platform. Look for platforms that provide efficient customer support through various channels.

By carefully considering these factors, you can narrow down your options and select the ecommerce platform that best aligns with your business requirements and goals.

Essential Ecommerce Features

When choosing an ecommerce platform, it’s crucial to consider the essential features that will help your online business thrive. These features cover every aspect of running an ecommerce store, from payment processing to security. Let’s explore these vital features in detail:

Payment Processing

Accepting online payments is the backbone of any ecommerce business. Look for an ecommerce platform that supports various payment methods, such as credit cards, digital wallets, and alternative payment options. Seamless payment processing ensures a smooth checkout experience for your customers, increasing the chances of completing a purchase.

Shipping Integrations

Efficient order fulfillment is essential for customer satisfaction. An ecommerce platform with integrated shipping options allows you to seamlessly connect with shipping carriers and generate shipping labels directly from your store. This simplifies the shipping process, reduces errors, and enables you to provide accurate delivery estimates to your customers.

Inventory Management

Keeping track of your product inventory is crucial for ensuring you never run out of stock or oversell items. Look for an ecommerce platform that offers robust inventory management features, such as real-time stock updates, low stock alerts, and the ability to set product variants and options. This feature helps you maintain accurate inventory levels and avoid disappointing customers with out-of-stock products.

Customer Management

Providing a personalized shopping experience is vital for building customer loyalty. Look for a platform with customer management features that allow you to collect customer data, track purchase history, and offer personalized recommendations and promotions. This enables you to engage with your customers and create targeted marketing campaigns.


Measuring your business performance is essential to make data-driven decisions. An ecommerce platform with built-in analytics provides valuable insights into your store’s performance, including sales trends, customer behavior, and conversion rates. Look for features like sales reports, traffic analytics, and product performance metrics to monitor and optimize your store’s performance.

Marketing Tools

Driving traffic and increasing sales require effective marketing strategies. Look for an ecommerce platform that offers marketing tools such as email marketing, social media integration, and SEO optimization. These features help you promote your products, reach a wider audience, and increase brand visibility.

Product Management

Organizing and displaying your products effectively is crucial for a successful ecommerce store. Look for an ecommerce platform that offers intuitive product management features, including easy product creation, categorization, and the ability to add product images and descriptions. This allows you to showcase your products in an appealing and organized manner, making it easier for customers to find what they’re looking for.

Mobile Optimization

With the rise of mobile shopping, having a mobile-optimized store is essential. Look for an ecommerce platform that offers responsive design templates and a mobile-friendly checkout process. A mobile-optimized store ensures a seamless browsing and shopping experience for your customers, regardless of the device they’re using.


Protecting your customers’ data is paramount in ecommerce. Look for an ecommerce platform that prioritizes security measures, such as SSL encryption, secure payment gateways, and fraud protection. Implementing robust security measures instills trust in your customers, enhances your brand reputation, and safeguards sensitive information.

By selecting an ecommerce platform that offers these essential features, you’ll be well-equipped to create and grow a successful online store. Consider your business needs and prioritize the features that align with your goals and customer expectations. With the right platform, you’ll have the tools to provide a seamless shopping experience and drive your online business forward.

Bluehost – Best Ecommerce Platform

When it comes to finding the best ecommerce platform for your online store, Bluehost stands out as an affordable and flexible option. With its powerful features and seamless integration with WooCommerce, Bluehost offers a comprehensive solution for businesses of all sizes.

One of the standout features of Bluehost is its automatic setup with WooCommerce. This makes it incredibly easy to launch your online store and start selling right away. Whether you’re a beginner or an experienced ecommerce entrepreneur, Bluehost provides a user-friendly interface that simplifies the setup process.

Additionally, Bluehost offers daily backups, ensuring that your valuable data is always protected. This feature provides peace of mind, knowing that your store’s information is safe and can be restored if needed.

As an ecommerce platform, security is essential, and Bluehost delivers with a free SSL certificate. This certificate helps protect your customers’ sensitive information, such as their payment details, providing a secure shopping experience.

Built-in analytics are another valuable feature offered by Bluehost. You can easily track your store’s performance, monitor sales, and gain insights into your customers’ behavior. This data allows you to make informed decisions and optimize your marketing strategies to drive growth.

To customize the look and feel of your online store, Bluehost offers a wide range of themes and extensions. These options allow you to create a unique and visually appealing storefront that reflects your brand’s identity.

In summary, Bluehost is a top choice for businesses seeking an affordable and flexible ecommerce platform. With automatic setup, daily backups, a free SSL certificate, built-in analytics, and extensive customization options, Bluehost provides everything you need to launch and grow a successful online store.

Shopify – Best for Serious Online Sellers

When it comes to serious online selling, Shopify is the go-to ecommerce platform. With its robust features and user-friendly interface, Shopify caters to businesses of all sizes, from startups to established enterprises.

Multichannel Sales

One of the standout features of Shopify is its multichannel sales capabilities. It enables you to sell your products not only through your own online store but also on social media platforms like Facebook and Instagram, as well as marketplaces like Amazon and eBay. This multichannel approach allows you to reach a wider audience and increase your sales potential.

Shopify Features:
Customizable Designs With Shopify, you have access to a vast collection of customizable designs. Choose from a wide range of professionally designed templates that align with your brand identity. Whether you’re a fashion retailer or a tech startup, Shopify has a template to suit your specific industry.
Extension Marketplace Take your online store to the next level with Shopify’s extension marketplace. Explore thousands of apps and integrations that can enhance the functionality of your store. From SEO optimization to email marketing automation, these extensions provide endless opportunities for customization and growth.
Built-in Payment Processing Accepting online payments is seamless with Shopify’s integrated payment processing system. It supports multiple payment gateways, including major credit cards, PayPal, and Apple Pay. With secure transactions and real-time order tracking, you can offer a smooth and reliable checkout experience.

With Shopify, you can focus on what you do best – selling your products. The platform takes care of the technical aspects of running an online store, allowing you to manage inventory, process orders, and analyze sales data with ease.

Shopify provides a comprehensive solution for serious online sellers who are looking to scale their business. Its multichannel sales capabilities, customizable designs, extension marketplace, and built-in payment processing make it a top choice for entrepreneurs and established brands alike.

If you’re ready to take your online business to new heights, Shopify is the ecommerce platform you can trust. Sign up today and join thousands of successful online sellers who have transformed their businesses with Shopify.

Squarespace – Best Pre-Made Templates

When it comes to creating a visually stunning online store, Squarespace stands out as a top choice. This boutique website and ecommerce platform is renowned for its sleek templates and minimalist design. With its image-centric approach, Squarespace allows you to create a visually captivating shopping experience for your customers.

One of the key advantages of Squarespace is its collection of over 100 pre-made templates, designed to cater to a range of industries and aesthetic preferences. These templates are not only visually appealing but also offer a high level of customization. With just a few clicks, you can easily adjust the layout, colors, fonts, and images to align with your brand’s identity.

What sets Squarespace apart is its intuitive interface, which makes customization a breeze even for those without extensive coding knowledge. You can easily rearrange elements, add and edit content, and incorporate your own images to create a truly unique online store.

Minimalist Design for an Engaging Shopping Experience

Squarespace’s minimalist design approach focuses on showcasing your products in the best possible light. The clean and uncluttered layouts allow your merchandise to take center stage, enhancing the overall shopping experience for your customers.

Featuring large, high-quality images and captivating visuals, Squarespace’s image-centric templates ensure that your products make a lasting impression. By leveraging the power of visuals, you can effectively engage your audience and drive conversion rates.

Effortless Customization to Reflect Your Brand

With Squarespace’s easy customization options, you can personalize every aspect of your online store to reflect your brand identity. Whether it’s adjusting the color scheme to match your logo or selecting fonts that align with your brand’s tone, Squarespace offers a seamless customization experience.

Additionally, Squarespace allows you to integrate your social media accounts, create blog content, and include testimonials or reviews from satisfied customers to establish trust and credibility.

Hostinger – Best for AI Assistance

When it comes to ecommerce platforms, Hostinger stands out for its exceptional AI assistance, making it the perfect choice for beginners. With Hostinger, you can easily create and customize your online store using their intuitive drag-and-drop builder. This user-friendly interface eliminates the need for any coding or design skills, empowering you to bring your vision to life with ease.

In addition to the drag-and-drop builder, Hostinger offers a range of built-in marketing tools to help you promote your online store and drive traffic to your website. These tools enable you to optimize your SEO, manage your social media presence, and engage with your target audience effectively.

To ensure a secure and trustworthy shopping experience for your customers, Hostinger provides a free SSL certificate, encrypting all sensitive data exchanged on your website. This added layer of security instills confidence in your customers and enhances your brand reputation.

Hostinger’s AI assistance takes online store management to the next level. The AI-powered features help you analyze customer behavior, track sales data, and make data-driven decisions to optimize your business performance.

Benefits of Hostinger:

  • AI-powered assistance for easy store creation
  • Drag-and-drop builder for seamless customization
  • Built-in marketing tools to boost your online presence
  • Free SSL certificate for enhanced security
  • User-friendly interface for effortless management

With Hostinger as your ecommerce platform, you can enjoy the convenience of AI assistance, making it easier than ever to create, manage, and grow your online store.

Square – Best for In-Person and Online Sales

When it comes to ecommerce platforms that cater to both in-person and online sales, Square is a top contender. With its comprehensive omnichannel solution, Square allows businesses to seamlessly manage inventory and sales across multiple channels.

One of the standout features of Square is its integration with its own payment processing system. This integration makes it easy for businesses to accept various forms of payment, whether it’s in-store or online, providing a convenient and secure checkout experience for customers.

In addition to its flexible payment options, Square also offers an easy inventory management system. This feature enables businesses to keep track of their stock levels, ensuring that they have the right products on hand to meet customer demand.

Moreover, Square provides a loyalty program that can help businesses foster customer loyalty and incentivize repeat purchases. This program allows businesses to create customizable rewards and discounts, giving customers an extra incentive to choose their products or services over competitors.

Whether you run a brick-and-mortar store, an online shop, or both, Square’s omnichannel capabilities, easy inventory management, integration with payment processing, and loyalty program make it an attractive choice for businesses looking to grow their sales in a seamless and effective way.

GoDaddy – Best for Mobile Store Management

When it comes to mobile store management, GoDaddy is a top choice. This ecommerce platform offers a range of features and tools specifically designed for mobile optimization and convenience. With GoDaddy, you can easily create and manage your online store using your mobile device, ensuring a seamless shopping experience for your customers.

One of the standout features of GoDaddy is its selection of mobile-responsive templates. These templates are designed to automatically adapt to different screen sizes, ensuring that your store looks great on any device, whether it’s a smartphone or a tablet. With mobile-responsive templates, you can provide a consistent and user-friendly shopping experience to your customers, regardless of the device they are using.

GoDaddy also offers a mobile app that allows you to manage your store on the go. With the mobile app, you can easily update product information, track sales and inventory, and respond to customer inquiries, all from the convenience of your mobile device. This level of flexibility and accessibility empowers you to stay connected with your online store at any time and from anywhere.

Another advantage of choosing GoDaddy is its 24/7 customer support. If you have any questions or encounter any issues while managing your mobile store, you can rely on GoDaddy’s dedicated support team to provide prompt assistance and guidance. With their reliable and accessible support, you’ll never have to worry about being stranded without help.

Customization is made easy with GoDaddy’s user-friendly interface. You can easily customize the look and feel of your online store to match your brand identity and create a unique shopping experience. From choosing color schemes to arranging product categories, GoDaddy puts the power of customization in your hands.

In summary, GoDaddy is the go-to ecommerce platform for mobile store management. With mobile-responsive templates, a convenient mobile app, 24/7 support, and easy customization options, GoDaddy empowers you to create and manage your online store effortlessly from your mobile device.

WP Engine – Best for Online Store Agencies

When it comes to online store agencies, WP Engine is the top choice for their ecommerce platform needs. WP Engine stands out for its specialized WordPress hosting, offering a scalable and secure solution for agencies managing multiple online stores. With advanced features and robust security measures, WP Engine provides online store agencies with the reliability and functionality they require.

With WP Engine, agencies can take advantage of the powerful WordPress platform to create and manage online stores with ease. The platform’s scalability ensures that agencies can handle the growth of their clients’ businesses without any technical issues. Additionally, WP Engine’s focus on security means that online stores hosted on their platform are protected from potential threats.

One of the key advantages of WP Engine is its advanced features. The platform offers a wide range of tools and capabilities that allow agencies to customize and optimize their clients’ online stores. From advanced SEO features to integrated analytics and reporting, WP Engine provides agencies with the tools they need to drive success for their clients.

WP Engine’s emphasis on providing a secure and reliable environment for online stores makes it an ideal choice for agencies. The platform’s architecture and infrastructure are designed to ensure maximum uptime and performance. This means that agencies can confidently offer their clients a stable and fast online shopping experience.

Why WP Engine is Ideal for Online Store Agencies:

  • Specialized WordPress hosting tailored to the needs of agencies
  • Scalable platform to handle multiple online stores
  • Robust security measures to protect clients’ online stores
  • Advanced features for customization and optimization
  • Reliable performance and uptime for a seamless shopping experience

Overall, WP Engine is the go-to choice for online store agencies looking for a scalable, secure, and feature-rich ecommerce platform. By partnering with WP Engine, agencies can elevate their clients’ online stores with advanced functionality and customization, setting them up for long-term success.

BigCommerce – Best for Custom Online Stores

BigCommerce is an ecommerce platform that excels in creating custom online stores. With BigCommerce, you can build a unique and tailored online store that perfectly aligns with your brand and business goals. Whether you have specific design preferences or require advanced functionality, BigCommerce provides the flexibility and customization options to bring your vision to life.

One of the key advantages of BigCommerce is its unlimited product listings. This means you can showcase and sell as many products as you want, without being limited by any restrictions. Whether you have a small inventory or a wide range of offerings, BigCommerce has you covered.

BigCommerce also offers seamless integration with multiple third-party applications. This allows you to extend the functionality of your online store by integrating with popular tools and services. From marketing automation to inventory management, there are countless integrations available to enhance your ecommerce operations.

In addition, BigCommerce provides advanced reporting features that offer valuable insights into your business performance. This data-driven approach allows you to make informed decisions and optimize your strategies to drive growth. With BigCommerce, you can track key metrics, analyze customer behavior, and identify trends to stay ahead of the competition.

Overall, BigCommerce is a top choice for businesses that require a high level of customization and integrations. Whether you’re a small business owner or a large enterprise, BigCommerce offers the tools and features to create a custom online store that caters to your specific needs.

BigCommerce Custom Online Stores

Benefits of BigCommerce Features
1. Customization – Tailor your online store to match your brand
2. Unlimited product listings – Showcase and sell as many products as you want
3. Multiple integrations – Seamlessly integrate with third-party applications
4. Advanced reporting – Gain valuable insights into your business performance


After evaluating the best ecommerce software websites, it is clear that choosing the right platform is crucial for the success of your online business. Consider your specific business needs, such as pricing, features, and scalability, when making your decision.

Furthermore, it is important to prioritize platforms that offer reliable customer support. Technical issues can arise at any time, and having a responsive support team can make a significant difference in resolving these challenges quickly and efficiently.

With the best ecommerce software, you can create a professional online store that meets your unique requirements and drives sales for your business. Take the time to research and explore the various options available, keeping in mind the importance of scalability as your business grows.

In conclusion, by carefully considering your business needs, selecting an ecommerce platform with excellent customer support and scalability, you can position your online store for success. Make an informed decision and start building your thriving online business today!


What is an Ecommerce Platform?

An ecommerce platform is a software solution that helps businesses build and run their online stores. It includes everything from hosting to payment processing to website design.

How to Choose the Best Ecommerce Platform?

When choosing an ecommerce platform, consider factors such as pricing, ease of use, features, capabilities, design customization, and customer support.

What are the Essential Ecommerce Features?

Essential ecommerce features include payment processing, shipping integrations, inventory management, customer management, analytics, marketing tools, product management, mobile optimization, and security measures.

Which is the Best Ecommerce Platform for Beginners?

Bluehost is a great option for beginners as it offers affordable and flexible ecommerce solutions with easy setup and user-friendly features.

Which Ecommerce Platform is Best for Serious Online Sellers?

Shopify is a popular choice for serious online sellers due to its multichannel sales capabilities, customizable designs, and extensive app marketplace.

Which Ecommerce Platform has the Best Pre-Made Templates?

Squarespace is known for its sleek templates and offers a wide range of pre-made designs that are easy to customize for your online store.

Which Ecommerce Platform is Best for AI Assistance?

Hostinger is a great option for beginners as it offers AI-powered assistance, a drag-and-drop builder, built-in marketing tools, and a user-friendly interface.

Which Ecommerce Platform is Best for In-Person and Online Sales?

Square is specialized in both in-person and online sales, offering an omnichannel solution with easy inventory management and integration with its payment processing system.

Which Ecommerce Platform is Best for Mobile Store Management?

GoDaddy is a user-friendly option for mobile store management, offering mobile-responsive templates, a mobile app, and 24/7 support.

Which Ecommerce Platform is Best for Online Store Agencies?

WP Engine is designed for online store agencies, offering scalable and secure WordPress hosting with advanced features and customization options.

Which Ecommerce Platform is Best for Custom Online Stores?

BigCommerce excels in creating custom online stores with unlimited product listings, seamless integrations, and advanced reporting features.

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