Did you know that the top social media platforms in 2024 have a combined total of over 12 billion monthly active users? That’s more than three times the population of the entire United States!
Social media has become an integral part of our daily lives, connecting people from all corners of the world and providing a platform for businesses to reach their target audience. In this article, I will present a comprehensive ranking and review of the best social media platforms in 2024. From Facebook to TikTok, we’ll explore the features, opportunities, and benefits each platform offers.
Key Takeaways:
- Facebook, with over 3 billion monthly active users, remains the largest social media platform, making it a prime choice for businesses.
- WhatsApp is a popular messaging app with 2.78 billion monthly active users, offering valuable tools for customer support and engagement.
- YouTube, with 2.49 billion monthly active users, provides businesses with a powerful platform for video content promotion and advertising.
- Instagram, with 2.04 billion monthly active users, is a visually-focused platform, ideal for engaging with a creative audience and leveraging influencer marketing.
- WeChat, primarily popular in China, boasts 1.32 billion monthly active users, making it an essential platform for brands targeting the Chinese market.
With over 3 billion monthly active users, Facebook is the largest social media platform in the world. As a business, leveraging Facebook’s wide reach and advertising capabilities can be immensely beneficial for your brand.
Facebook provides a range of tools and features to support your social media marketing efforts. You can create a dedicated business profile to connect with your target audience and establish a professional online presence. Running ads on Facebook allows you to reach a highly targeted audience based on demographics, interests, and behaviors, maximizing the impact of your campaigns.
One of Facebook’s key advantages is its comprehensive suite of social media management tools. These tools enable you to schedule and publish content, measure ad performance, and track engagement metrics, allowing you to optimize your strategies for success.
Aside from its advertising capabilities, Facebook also offers additional features that enhance your social media presence. The direct messaging feature enables personalized conversations with your audience and provides an avenue for customer support. Additionally, Facebook supports video content and Stories, enabling you to create engaging visual experiences that resonate with your followers.
“Facebook’s extensive user base and powerful advertising tools make it an invaluable asset for businesses looking to expand their reach and boost their online presence.”
Whether you’re a small business or a large enterprise, Facebook’s social media marketing services and tools can help you connect with your target audience, drive brand awareness, and achieve your marketing goals. By utilizing Facebook’s comprehensive suite of features, you can effectively manage your social media presence and create engaging content to captivate your audience.
Tips for Successful Facebook Marketing:
- Create a compelling business profile that accurately represents your brand and appeals to your target audience.
- Utilize Facebook’s targeting options to reach the right audience for your ads and maximize their effectiveness.
- Regularly analyze your ad performance and engagement metrics to refine your strategies and optimize your campaigns.
- Experiment with different types of content, such as videos, images, and Stories, to keep your audience engaged and interested.
- Engage with your followers by responding to comments, messages, and reviews promptly, showcasing your commitment to excellent customer service.
By implementing these tips and leveraging Facebook’s social media marketing services and tools, you can elevate your brand presence and achieve your marketing objectives.
WhatsApp is a messaging app with 2.78 billion monthly active users. It has become an integral part of personal and business communication, allowing users to send messages, make voice and video calls, share media, and more.
For businesses, WhatsApp offers a dedicated solution called WhatsApp Business. This platform is designed to cater to the needs of small and enterprise businesses, providing tools for customer engagement and communication.
With WhatsApp Business, businesses can:
- Use automated messages to greet customers and provide quick responses
- Set up business profiles with essential information such as location, website, and contact details
- Enable one-on-one messaging with customers, allowing for personalized interactions
- Utilize broadcast lists to send updates and announcements to a large group of customers
- Integrate WhatsApp with other customer management tools for streamlined communication
By leveraging WhatsApp and its features, businesses can offer seamless customer support, send important updates, and build strong relationships with their customers.
WhatsApp has proven to be a valuable platform for social media marketing services, allowing businesses to connect with their audience on a more personal level. The direct nature of messaging makes it easier to engage with customers and provide them with the information they need.
Key features of WhatsApp for businesses:
- Customer engagement: WhatsApp Business provides tools for businesses to engage with their customers through messaging, automated responses, and broadcast lists.
- Communication: Businesses can have one-on-one conversations with customers, addressing their queries and providing personalized support.
- Business profile: By setting up a business profile on WhatsApp, businesses can showcase important information, making it easier for customers to find and connect with them.
- Integration: Integration with other customer management tools allows for a seamless experience, ensuring all customer interactions are managed efficiently.
WhatsApp is a valuable addition to any social media management toolkit, empowering businesses to enhance their customer communication and engagement efforts. Its extensive user base and versatile features make it an excellent choice for businesses looking to connect with their audience effectively.
YouTube
When it comes to social media platforms, YouTube is a powerhouse. With 2.49 billion monthly active users, it offers businesses a valuable opportunity to showcase their products and services through video content. But what sets YouTube apart from other platforms is that it’s not just a social media site – it’s also a search engine. This means that businesses can tap into YouTube’s massive user base and reach potential customers who are actively searching for related content.
YouTube provides various options for businesses to enhance their social media marketing efforts. One of the key features is advertising, which allows businesses to target their ads to specific audiences and maximize their reach. Additionally, YouTube offers search engine optimization (SEO) capabilities, meaning businesses can optimize their video titles, descriptions, and tags to increase visibility in search results.
Another great aspect of YouTube is channel monetization. Content creators have the opportunity to monetize their channels through options like ad revenue sharing and brand sponsorships. This can be particularly beneficial for businesses looking to generate additional income streams or for individuals who want to turn their YouTube channel into a full-time career.
Create Engaging Video Content
To leverage the power of YouTube, businesses should focus on creating high-quality, engaging video content. This can include product demonstrations, tutorials, behind-the-scenes glimpses, or even entertaining skits. By providing valuable and entertaining content, businesses can attract and retain a loyal audience.
Drive Traffic to Your Website
YouTube allows businesses to include links in video descriptions, which can be a great way to drive traffic to their website or other social media profiles. This can help businesses increase their online visibility, generate leads, and ultimately convert viewers into customers.
Engage with Your Community
YouTube is not just about uploading videos; it’s also about building a community. Businesses should actively engage with their viewers by responding to comments, asking for feedback, and even featuring user-generated content. This fosters a sense of connection and loyalty among viewers, strengthening the brand-consumer relationship.
“YouTube offers businesses an incredible platform to showcase their products and services through engaging video content. By leveraging YouTube’s search engine capabilities, advertising options, and channel monetization features, businesses can tap into a massive user base and maximize their social media marketing efforts.”
| YouTube | |
|---|---|
| Monthly Active Users | 2.49 billion |
| Main Features | Video Sharing, Search Engine |
| Key Benefits | Wide reach, Advertising options, Search engine optimization, Channel monetization |
With 2.04 billion monthly active users, Instagram has become one of the most popular visual social networking platforms. It provides users with an engaging way to share photos, videos, Stories, and other visually appealing content.
For businesses, Instagram offers a range of opportunities to connect with their target audience and drive engagement. Creating an Instagram business profile allows brands to showcase their products or services, connect with followers, and gain insights through analytics.
One key feature of Instagram is the ability to schedule posts, which helps businesses maintain a consistent presence on the platform and reach their audience at optimal times. By planning and strategizing their content, brands can ensure they are regularly sharing engaging social media content.
Instagram is also a platform that thrives on user-generated content. Businesses can encourage their followers to create and share content related to their brand, which not only increases brand visibility but also enhances authenticity and trust. Additionally, collaborating with influencers on Instagram can drive further engagement and expand the reach of a brand’s message.
Key Benefits of Instagram for Business:
- Wide reach with 2.04 billion monthly active users
- Engaging visual content sharing
- Access to analytics for insights
- Ability to schedule posts for consistent presence
- User-generated content and influencer marketing opportunities
Instagram Statistics:
| Monthly Active Users | 2.04 billion |
|---|---|
| Launched | October 2010 |
| Owned By | |
| Usage | Photo sharing, video sharing, Stories |
| Key Features | Analytics, scheduling posts, user-generated content |
WeChat, with its massive user base of 1.32 billion monthly active users, is a multifunctional messaging app that has gained tremendous popularity in China and other parts of Asia. This platform offers a multitude of features, including messaging, online shopping, money transfers, and more.
For businesses targeting the Chinese market, WeChat provides a valuable opportunity to connect with millions of Chinese consumers. Through WeChat, brands can leverage social media marketing services and execute successful social media campaigns. Its extensive functionality allows businesses to advertise their products or services, engage with customers, and build brand awareness effectively.
Key Features of WeChat
WeChat offers a diverse range of features that make it an ideal platform for businesses. Some key features include:
- Messaging: Businesses can communicate directly with their customers through WeChat’s messaging feature, allowing for personalized customer support and interactions.
- Online Shopping: WeChat integrates seamlessly with e-commerce, enabling businesses to sell products and services directly through the platform.
- Money Transfers: Users can make quick and secure money transfers using WeChat Pay, providing businesses with a convenient way to receive payments.
The versatility of WeChat makes it a powerful tool for social media marketing services. With its extensive user base and diverse features, WeChat presents businesses with ample opportunities to run successful social media campaigns and drive meaningful engagement.
As businesses continue to expand their reach in the digital landscape, integrating WeChat into their social media strategies becomes increasingly important. By harnessing the potential of WeChat’s features, businesses can establish a strong presence in the Chinese market and leverage the platform’s immense popularity to drive success.
TikTok
TikTok, with 1.22 billion monthly active users, is a short-form video-sharing app that has taken the social media world by storm since its launch in 2017. It has gained immense popularity, particularly among younger demographics, making it an excellent platform for brands looking to engage with a younger audience.
As a brand on TikTok, you can create captivating video content to showcase your products or services. The app’s editing features and special effects allow you to create visually appealing and entertaining videos that resonate with your target audience.
One of the unique aspects of TikTok is the ability to participate in challenges. These challenges are typically hashtag-driven and invite users to create content based on a specific theme or trend. By participating in popular challenges relevant to your brand, you can boost your visibility and attract new followers.
In addition to creating your own content, collaborating with influencers on TikTok can also be highly effective. Influencers have established large followings on the platform and can help you reach a wider audience and increase brand awareness.
With TikTok’s algorithm promoting content based on user preferences, even brand accounts with a limited following have the potential to go viral and reach millions of users.
Why TikTok is an Opportunity for Successful Social Media Campaigns
TikTok’s algorithm focuses on delivering content that is relevant and engaging to users, providing an opportunity for brands to create successful social media campaigns. The platform’s user-friendly interface and extensive music library make it easy to produce visually appealing and entertaining content that captures the attention of users.
Brands that understand their target audience and can create content that resonates with them have the potential to achieve significant success on TikTok. By leveraging popular trends, challenges, and innovative storytelling techniques, brands can stand out and build a loyal following on the platform.
“TikTok allows brands to connect with users on a deeper level by embracing creativity and authenticity.”
One notable success story is the @elfyeah campaign by cosmetics brand e.l.f. Beauty. The brand’s hashtag challenge encouraged users to showcase their transformation from “ordinary” to “extraordinary” using e.l.f. Beauty products. The campaign received over 6 billion views, demonstrating the immense reach and engagement potential on TikTok.
To make the most of TikTok as a marketing platform, brands should focus on creating content that is entertaining, authentic, and shareable. Incorporating humor, unique storytelling, and popular music into your videos can help capture the attention of users and increase the chances of your content going viral.
Remember, TikTok is constantly evolving, and staying up-to-date with the latest trends and features is essential to stay relevant on the platform. By embracing innovation and experimenting with different content styles, brands can unlock the full potential of TikTok and create successful social media campaigns that drive engagement and brand awareness.
Telegram
When it comes to secure and encrypted messaging, Telegram is a standout platform with a user base of 800 million monthly active users. Not only does it prioritize privacy, but it also offers a range of features that make it an attractive option for businesses looking to enhance their social media marketing strategies.
One of Telegram’s key strengths lies in its ability to facilitate private group chats, allowing businesses to connect with their teams efficiently. Moreover, the platform offers broadcasting messages, enabling businesses to reach a large audience and share important updates.
Telegram’s end-to-end encryption and user privacy controls give both businesses and their customers peace of mind. Brands can rely on Telegram as a secure and reliable platform for customer support. Additionally, businesses can leverage Telegram’s chatbot capabilities to automate responses and provide seamless customer experiences.
“Telegram’s security features and channel capabilities have been instrumental in streamlining our communication and engagement with our customers. It allows us to maintain a high level of privacy and deliver important updates effectively.”
– Jane Smith, Marketing Director at XYZ Company
With its wide reach and secure environment, Telegram presents an opportunity for businesses to expand their social media presence and connect with their target audience. By implementing effective social media strategies on Telegram, businesses can enhance customer support, leverage chatbot automation, and create engaging content through channels.
Benefits of Telegram for Social Media Marketing:
- Secure and encrypted messaging
- Private group chats for efficient team communication
- Broadcasting messages to reach a large audience
- End-to-end encryption and user privacy controls
- Chatbot capabilities for automating customer support
Telegram in Numbers:
| Monthly Active Users | 800 million |
|---|
Telegram’s popularity and commitment to security make it a valuable addition to businesses’ social media marketing services. By utilizing Telegram effectively, businesses can connect with their target audience, build brand loyalty, and implement successful social media campaigns.
Snapchat
When it comes to social media platforms, Snapchat is a force to be reckoned with. With 750 million monthly active users, Snapchat has carved out its own unique niche in the social media landscape. What sets Snapchat apart from other platforms is its disappearing content and creative filters, making it an enticing option for younger demographics.
If you’re looking to engage with Gen Z and millennials, Snapchat should be a key consideration in your social media marketing strategy. This platform offers a range of opportunities for brands to connect with their target audience through captivating and interactive content.
To make the most of Snapchat, businesses can leverage its features to create successful social media campaigns. From storytelling through Snap Ads and sponsored lenses to collaborating with influencers for brand partnerships, Snapchat provides a platform for innovative and engaging marketing initiatives.
Did you know that Snapchat’s daily active users spend an average of 30 minutes on the app? This presents a valuable opportunity for brands to capture the attention and interest of their target audience.
In order to effectively utilize Snapchat for your social media marketing efforts, consider partnering with professional social media marketing services. These services can help you develop a comprehensive strategy, create engaging content, and measure the success of your campaigns. With their expertise, you’ll be able to maximize your brand’s presence on Snapchat and achieve your marketing goals.
Why Choose Snapchat for Successful Social Media Campaigns?
Snapchat provides a unique platform for brands to connect with their audience in a fun and interactive way. Here are a few reasons why Snapchat should be a part of your successful social media campaigns:
- Engage with younger demographics: Snapchat has a strong presence among Gen Z and millennials, allowing brands to directly connect with these valuable demographics.
- Creative storytelling: With features like Stories, Snap Maps, and Discover, Snapchat offers diverse storytelling opportunities to captivate and engage your audience.
- Innovative advertising options: From augmented reality lenses to sponsored geofilters, Snapchat provides unique advertising options to make your brand stand out.
- Authenticity and real-time content: The ephemeral nature of Snapchat’s content encourages brands to create authentic, in-the-moment content that resonates with their audience.
By incorporating Snapchat into your social media marketing strategy and implementing effective campaigns, you can tap into its vast user base and create meaningful connections with your target audience.
| Benefits of Snapchat for Successful Social Media Campaigns |
|---|
| Engagement with younger demographics |
| Creative storytelling through features like Stories, Snap Maps, and Discover |
| Innovative advertising options with augmented reality lenses and sponsored geofilters |
| Encourages authenticity and real-time content creation |
To summarize, Snapchat offers a unique and engaging platform for successful social media campaigns. With its disappearing content, creative filters, and strong presence among younger demographics, Snapchat presents a valuable opportunity for brands to connect with Gen Z and millennials. By utilizing professional social media marketing services and leveraging Snapchat’s features, your brand can create impactful campaigns and establish a strong presence on this dynamic platform.
Kuaishou
In the realm of social media platforms, Kuaishou stands as a major competitor to TikTok, drawing in an impressive 673 million monthly active users. This Chinese sensation allows users to create and share short videos, infused with captivating features like text overlay and sound bites. While TikTok primarily caters to a younger audience, Kuaishou appeals more to an older demographic residing in rural areas of China.
Unlike other platforms that heavily rely on advertising revenue, Kuaishou has adopted a different approach, placing a stronger emphasis on e-commerce. As a result, businesses can capitalize on Kuaishou to promote their products and connect with potential customers. It offers a fertile ground for expertly crafted, engaging social media content that resonates with its unique user base.
With its substantial user base and dynamic features, Kuaishou offers immense potential for businesses seeking effective social media marketing services. By leveraging this platform, brands can captivate their target audience with compelling content and drive meaningful engagement.
Key Features of Kuaishou
- Short video creation and sharing
- Text overlay and sound bites
- Engaging with older rural audiences in China
- E-commerce focus for revenue generation
Table:
| Platform | Monthly Active Users | Main Features |
|---|---|---|
| Kuaishou | 673 million | Short video creation and sharing, text overlay, sound bites, e-commerce focus |
| TikTok | 1.22 billion | Short-form video sharing, video editing tools, viral challenges |
Sina Weibo
Sina Weibo is a popular microblogging platform in China with 599 million monthly active users. Comparable to Twitter and Instagram, Weibo is known for its trending topics and informational content. With its wide user base, businesses can leverage Sina Weibo to reach a vast audience and promote their products and services.
On Sina Weibo, businesses have the opportunity to set up official accounts to engage with their followers and share updates and news. This platform offers various features to facilitate communication with customers and build brand loyalty. Additionally, businesses can utilize paid advertising on Sina Weibo to further amplify their reach and attract new customers.
For social media marketing services, Sina Weibo presents a valuable opportunity for businesses looking to establish a presence in the Chinese market. By leveraging the platform’s popularity and engagement, businesses can effectively connect with their target audience and implement successful social media campaigns.
Key Features of Sina Weibo
- Microblogging platform with 599 million monthly active users
- Comparable to Twitter and Instagram
- Popular for trending topics and informational content
- Opportunity to set up official accounts for businesses
- Effective communication with followers
- Paid advertising options
Why Choose Sina Weibo for Your Social Media Strategy?
Sina Weibo’s large user base and active engagement make it an ideal platform for businesses looking to expand their reach in the Chinese market. With its features tailored for businesses, Sina Weibo offers effective social media marketing services and the opportunity to showcase products and services to a wide audience.
| Benefits of Sina Weibo | Examples of Use |
|---|---|
| Reach a large audience in China | Promoting new product launches to Chinese consumers |
| Engage with followers and build brand loyalty | Responding to customer inquiries and feedback in real-time |
| Amplify reach through paid advertising | Running targeted ad campaigns to increase brand awareness |
| Stay informed about trending topics | Joining conversations around relevant industry news |
By incorporating Sina Weibo into your social media strategy, you can tap into the potential of this popular platform and leverage its features to connect with Chinese consumers, drive engagement, and achieve your marketing goals.
X (Twitter)
Twitter, also known as X, is a popular social media platform with 571 million monthly active users. It offers a unique feature called tweets, which are short text updates limited to 280 characters. People use X to share real-time information, engage in discussions, and follow the latest trends and news.
For businesses, X provides a valuable platform for social media marketing services. Brands can leverage X to engage with their target audience, promote their content, and participate in trending conversations. By utilizing strategic hashtags and engaging with followers, businesses can effectively build brand awareness and connect with their customers in a meaningful way.
The fast-paced nature of X makes it an ideal platform for real-time marketing, allowing brands to stay relevant and be part of ongoing discussions. By monitoring trending topics and joining relevant conversations, businesses can increase their visibility, attract new followers, and drive traffic to their website.
Engaging with the Audience
One of the key advantages of using X for social media marketing is the ability to directly engage with the audience. Brands can respond to tweets, answer customer inquiries, and provide personalized support. By being responsive and approachable, businesses can build trust and foster a loyal customer base.
Additionally, X offers features like polls and surveys, which businesses can use to gather feedback, conduct market research, and involve their audience in decision-making processes. This enables brands to better understand their customers’ preferences and tailor their marketing strategies accordingly.
Content Promotion
X is an effective platform for promoting content and driving traffic to external websites. Businesses can share links to their blog posts, articles, videos, or any other valuable resources. By crafting compelling tweets that pique interest and provide value, brands can encourage users to click on the shared links and explore their website or blog.
Furthermore, X offers advertising options like Promoted Tweets, allowing businesses to extend their reach and target specific demographics. This can be particularly beneficial for launching new products, promoting special offers, or increasing brand visibility among a wider audience.
| Key Features of X (Twitter) | Benefits for Businesses |
|---|---|
| Real-time updates and discussions | Stay relevant and be part of ongoing conversations |
| Direct engagement with the audience | Build trust, provide personalized support, and gather feedback |
| Content promotion and traffic generation | Drive traffic to websites, blog posts, and valuable resources |
| Advertising options | Extend reach, target specific demographics, and increase brand visibility |
If you’re looking for a visual discovery platform to enhance your social media marketing strategy, look no further than Pinterest. With a massive user base of 450 million monthly active users, Pinterest offers a wealth of opportunities for businesses to showcase their products and services, foster inspiration, and maximize their online presence.
At its core, Pinterest is a platform that promotes idea-sharing, creativity, and product discovery. Users can create boards and pins to curate and share content based on their interests, preferences, and aspirations. As a business, you can leverage Pinterest to create visually appealing pins that represent your brand and drive traffic to your website.
With its emphasis on visual content, Pinterest is an excellent platform for promoting and engaging with a creative audience. Whether you’re a fashion brand showcasing your latest collection, a home decor company sharing inspiring interior design ideas, or a recipe blog featuring mouthwatering dishes, Pinterest provides a visually captivating space to captivate your target audience and spark their interest.
By utilizing effective social media strategies on Pinterest, such as optimizing pin descriptions, using relevant keywords, and engaging with shared content, you can increase your reach, attract new followers, and drive valuable traffic to your website. Pinterest also offers advertising options to further enhance your visibility and connect with your desired audience.
Here are some key features and benefits of using Pinterest for your social media marketing:
- Visual discovery: Pinterest allows users to discover new ideas, products, and services through visually appealing content.
- Increased brand exposure: By creating compelling pins and boards, you can raise awareness about your brand and reach a wider audience.
- Drive website traffic: Pins act as clickable links that can lead users directly to your website, driving valuable traffic and potential conversions.
- Inspire and engage: Pinterest is a platform where users actively seek inspiration and engage with content that resonates with their interests.
- User-generated content: Encourage your audience to share their experiences and creations related to your brand, fostering a sense of community and authenticity.
Pinterest is not just a social media platform; it is a visual playground that brings together individuals and businesses in a visually captivating and inspiring space. By leveraging Pinterest’s features and employing effective social media strategies, you can take your social media marketing to new heights.
| Platform | Monthly Active Users |
|---|---|
| 3 billion | |
| 2.78 billion | |
| YouTube | 2.49 billion |
| 2.04 billion | |
| 1.32 billion | |
| TikTok | 1.22 billion |
| Telegram | 800 million |
| Snapchat | 750 million |
| Kuaishou | 673 million |
| Sina Weibo | 599 million |
Conclusion
Social media platforms are essential in today’s digital landscape for businesses to connect with their target audience, increase brand awareness, and drive engagement. The choice of the best social media platforms depends on specific goals, target audience, and desired content type. To achieve success in the competitive social media landscape, businesses must choose platforms that align with their marketing objectives and implement effective social media strategies.
By utilizing effective social media strategies, businesses can create successful social media campaigns that resonate with their audience. It is crucial to understand the preferences and behaviors of the target audience and tailor the content accordingly. Whether it’s compelling visuals on Instagram, engaging videos on TikTok, or informative updates on Twitter, each platform requires a unique approach to maximize impact.
To run successful social media campaigns, businesses can leverage various strategies such as creating high-quality and shareable content, engaging with followers through comments and direct messages, collaborating with influencers, and utilizing paid advertising options provided by the platforms. Consistency, authenticity, and staying up-to-date with social media trends are key factors in achieving campaign success.
FAQ
What are the best social media platforms in 2024?
Why is Facebook considered one of the best social media platforms?
How can businesses benefit from using WhatsApp?
What are the advantages of using YouTube for businesses?
How can businesses leverage Instagram for social media marketing?
What makes WeChat a valuable social media platform for businesses?
Why is TikTok a popular platform for successful social media campaigns?
How can businesses utilize Telegram for effective social media strategies?
What makes Snapchat a valuable platform for brands targeting Gen Z and millennials?
How can businesses benefit from using Kuaishou for engaging social media content?
Why is Sina Weibo a popular social media platform in China?
How can businesses leverage X (Twitter) for their social media marketing strategies?
How can businesses use Pinterest for effective social media strategies?
Source Links
- https://explodingtopics.com/blog/top-social-media-platforms
- https://buffer.com/library/social-media-sites/
- https://www.searchenginejournal.com/social-media/social-media-platforms/
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