Best Marketing Analytics Software: Ranked and Reviewed (2024)

Did you know that effective marketing analytics can improve a company’s ROI by up to 20%?

In the rapidly evolving digital landscape, marketing analytics platforms have become essential tools for businesses. They provide valuable insights to understand customer behavior, measure marketing performance, and drive decision-making. If you’re looking to fuel your marketing strategy, keep reading to discover the best marketing analytics software of 2024. I’ve ranked and reviewed the top-performing platforms based on their features, strengths, and integration capabilities with other marketing tools.

Key Takeaways:

  • Marketing analytics platforms offer valuable insights to understand customer behavior and measure marketing performance.
  • Choosing the right marketing analytics software is crucial for making data-driven decisions and achieving better results.
  • The best marketing analytics software for 2024 includes DashThis, Google Analytics, SEMRush, HubSpot Marketing Hub, Tableau, Maropost, CleverTap, Mixpanel, and more.
  • Each platform offers unique features and integration capabilities, allowing businesses to streamline their marketing efforts.
  • Consider your specific business needs and evaluate the features and pricing of each platform to find the best fit for your marketing strategy.

The Importance of Marketing Analytics Platforms

In today’s marketing landscape, the use of multiple tools in a marketing technology stack is common. According to Netskope’s 2019 Cloud Report, the average enterprise uses around 120 tools in their stack, a number that continues to rise. With more tools comes the challenge of aggregating and managing data from these platforms. This process can be time-consuming and prone to data fragmentation and siloed data.

Marketing analytics platforms help solve this problem by automating data collection and aggregation across various marketing tools. These platforms allow marketing teams to see their campaign performance across multiple marketing channels in one place, helping them make informed decisions about which initiatives to prioritize, which ones to scale back on, and what adjustments to make.

Top 10 Marketing Analytics Platforms

Now, let’s dive into the top 10 marketing analytics platforms for 2024. These platforms have been selected based on their core features, strengths, and integration capabilities. Each platform offers unique value for different types of businesses, so it’s important to choose the one that best fits your specific needs. The top 10 platforms are:

  1. DashThis
  2. Google Analytics
  3. SEMRush
  4. HubSpot Marketing Hub
  5. Tableau
  6. Maropost
  7. CleverTap
  8. Mixpanel
  9. AgencyAnalytics
  10. CallRail

Each of these platforms offers a range of features, strengths, and integrations, making them valuable tools for businesses of all sizes. Whether you’re a small business owner or part of a large marketing team, choosing the right marketing analytics platform is crucial for driving data-driven decisions and maximizing your marketing efforts.

Next, we’ll take a closer look at each of these platforms and explore their key features and benefits in more detail.

DashThis

DashThis is a powerful marketing analytics tool that is perfect for businesses looking to gain valuable insights into their marketing metrics. With DashThis, you can easily create customizable dashboards that allow you to track and analyze your campaign performance with ease.

One of the key features of DashThis is its ability to combine all your marketing metrics in one dashboard. This means that you no longer have to switch between different platforms to gather information. You can view everything in one place, making it convenient and efficient.

DashThis is beginner-friendly, with a library of templates that can help you get started quickly. Whether you’re a marketing agency, an individual contributor, or part of a marketing team for a small business, DashThis has the tools you need to succeed.

With DashThis, you have access to 34+ integrations with popular digital marketing tools. This allows you to consolidate data from various platforms into one dashboard. Whether you use Google Analytics, SEMRush, or any other marketing tool, DashThis has you covered.

Pricing for DashThis starts from just US$33/month, making it an affordable option for businesses of all sizes. And if you’re unsure whether DashThis is the right fit for you, they offer a 15-day free trial so you can test it out before making a commitment.

So if you’re looking for a marketing analytics tool that offers customizable dashboards, automation, and seamless integrations, DashThis is the perfect solution for you.

Google Analytics

As a widely-used marketing analytics platform, Google Analytics serves as the entry point for many websites. It offers a range of features to help businesses gain valuable insights into their online performance. One of the key advantages of Google Analytics is that it is free to use, making it accessible to businesses of all sizes.

With Google Analytics, you can dive deep into website analytics to understand key metrics and track user behavior. It provides comprehensive data on website traffic, including information on the sources of traffic, user demographics, and the performance of different marketing campaigns.

But Google Analytics offers more than just website analytics. It also provides audience insights, giving you a deeper understanding of your website visitors. You can uncover valuable information about your audience, such as their interests, devices they use to access your website, and even their online purchasing behavior.

Visualizing your data is made easy with Google Analytics’s integration with Google Data Studio. This powerful data visualization tool allows you to create interactive and customized reports, making it simpler to communicate your data to stakeholders.

Furthermore, Google Analytics seamlessly integrates with other marketing and sales analytics tools, amplifying its capabilities. This integration allows you to combine data from various sources, providing a holistic view of your marketing efforts. Whether you’re looking to optimize your website, refine your marketing campaigns, or improve your online presence, Google Analytics provides the insights you need to take action and drive results.

Google Analytics provides a wealth of information and tools to empower businesses with data-driven decision-making. From website analytics to audience insights and integrations, this platform is a powerful asset for any marketer or business owner.

SEMRush

When it comes to optimizing your website for search engines and driving targeted traffic, SEMRush is a game-changer. This powerful SEO tool offers a comprehensive suite of features that are essential for keyword research, content marketing, backlink analysis, and more. With SEMRush, you can unlock valuable insights to improve your organic search rankings and gain a competitive edge in the digital landscape.

One of the standout features of SEMRush is its robust keyword research capabilities. By analyzing search volumes, competition levels, and trends, you can identify the most relevant keywords for your target audience. This allows you to optimize your website content and align your SEO strategy to attract high-quality, organic traffic.

But SEMRush is not just limited to keyword research. It provides a wide range of SEO tools to help you optimize your website for search engines, including on-page and off-page optimization, site audits, and competitor analysis. With these tools, you can track your website’s performance, identify areas for improvement, and implement effective SEO strategies.

Content Marketing and Backlink Analysis

In addition to its SEO capabilities, SEMRush also offers powerful content marketing and backlink analysis tools. These tools allow you to analyze your competitors’ content strategies and identify opportunities for creating engaging and relevant content. By understanding what works in your industry, you can develop content that resonates with your target audience and drives meaningful engagement.

Backlink analysis is another crucial aspect of SEMRush. By analyzing the backlinks of your website and competitors, you can identify valuable link building opportunities and improve your website’s authority. This helps you strengthen your online presence and boost your rankings in search engine results.

Integrations

SEMRush integrates seamlessly with a wide range of digital marketing tools, allowing you to streamline your workflows and maximize your productivity. It integrates with popular platforms like WordPress, Google Analytics, Google Ads, and major social media accounts. By syncing your data across various tools, you can centralize your marketing efforts and gain a holistic view of your campaigns.

Caption: SEMRush provides powerful insights for keyword research, SEO analysis, and content marketing.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive inbound marketing software that offers a range of marketing tools in one integrated platform. With its user-friendly interface and extensive features, HubSpot Marketing Hub is designed to support your marketing efforts effectively.

One of the standout features of HubSpot Marketing Hub is its inbound marketing capabilities. Inbound marketing focuses on attracting and nurturing leads through valuable content and personalized experiences. With HubSpot Marketing Hub, you can create engaging content, optimize it for search engines, and distribute it across various channels to drive traffic and generate leads.

But HubSpot Marketing Hub is more than just an inbound marketing tool. It provides a wide range of comprehensive marketing tools, including email marketing, landing pages, marketing automation, analytics, social media, and SEO. This all-in-one platform allows you to streamline your marketing efforts, saving you time and effort in managing multiple tools.

Integration is another key strength of HubSpot Marketing Hub. It seamlessly integrates with HubSpot’s CRM, enabling a smooth flow of data and information between your marketing and sales teams. This integration ensures a cohesive marketing and sales strategy, allowing you to track customer interactions, analyze campaign performance, and make data-driven decisions.

The reporting tools in HubSpot Marketing Hub provide valuable insights into your campaign’s performance and customer engagement. You can track key metrics, measure the impact of your marketing efforts, and identify areas for improvement. The user-friendly interface makes it easy to navigate through the data and generate visually appealing reports.

Whether you’re an internal sales and marketing team or a small-to-medium-sized business, HubSpot Marketing Hub offers a user-friendly platform that empowers you to fuel your marketing strategy effectively. Its comprehensive suite of marketing tools, integration capabilities, and user-friendly interface make it a top choice for businesses looking for an all-in-one marketing solution.

Tableau

When it comes to big data analytics and self-service business intelligence (BI) tools, Tableau stands out as a prominent name in the industry. Its robust capabilities enable businesses to analyze their marketing activities effectively. Tableau allows seamless integration with various data sources, including file systems, cloud-based systems, and relational database systems, making it a versatile tool for gathering insights.

One of the key strengths of Tableau is its ability to visualize and explore data effortlessly. It empowers users to create interactive dashboards, charts, and reports, providing a comprehensive understanding of their marketing performance. With Tableau’s wide range of data visualization options, businesses can uncover valuable insights and identify trends that drive informed decision-making.

The platform’s self-service BI tools empower users with the ability to explore and manipulate data on their own, reducing dependence on IT teams and enabling faster insights. With its intuitive interface, even non-technical users can leverage Tableau’s powerful features for data analysis, giving businesses the agility to adapt and respond to market changes quickly.

Benefits of Tableau:

  • Easy integration with various data sources
  • Seamless data visualization and exploration
  • Self-service BI tools for non-technical users
  • Powerful capabilities for big data analytics
  • Flexible pricing options based on the number of users

Tableau’s ability to integrate with a wide range of data sources, its robust analytics capabilities, and its user-friendly interface make it an indispensable tool for enterprise-level businesses seeking in-depth big data analytics. Whether you’re analyzing marketing campaign data, customer behavior, or market trends, Tableau provides the tools and insights you need to stay ahead in today’s data-driven world.

Maropost

Maropost is an omnichannel marketing automation platform designed to empower marketers in managing their email marketing, social media marketing, and digital marketing performance. With separate cloud platforms for marketing and commerce, Maropost caters specifically to the needs of e-commerce businesses, providing comprehensive solutions for end-to-end marketing automation.

Key features of Maropost include:

  • Email Marketing: Maropost offers robust tools for creating, personalizing, and optimizing email campaigns, allowing marketers to engage with their target audience effectively.
  • Mobile Optimization: The platform enables marketers to optimize their campaigns for mobile devices, ensuring seamless and engaging experiences for their customers on all screens and devices.
  • Social Media Marketing: Maropost enables marketers to manage their social media presence, schedule posts, analyze engagement, and track performance across multiple social media channels.
  • Digital Marketing Performance Tracking: With Maropost’s built-in analytics and reporting capabilities, marketers can gain valuable insights into their digital marketing performance, measure campaign effectiveness, and make data-driven decisions.

Maropost’s platform is particularly suitable for e-commerce businesses, marketers seeking a robust automation solution, and customer experience professionals. By leveraging Maropost’s comprehensive omnichannel marketing automation capabilities, businesses can streamline their marketing efforts, enhance customer engagement, and drive growth.

Image:
Maropost Omnichannel Marketing Automation

Maropost Pricing

Maropost offers flexible pricing options tailored to the specific needs and requirements of businesses. For its Marketing Cloud platform, pricing starts from US$279/month, providing access to a comprehensive suite of marketing automation tools. Separate pricing is available for the Commerce Cloud platform, catering to e-commerce businesses with specific commerce-focused features.

Benefits of Maropost

“Maropost has revolutionized our marketing efforts with its robust automation capabilities. It allows us to streamline our email marketing, social media campaigns, and overall digital marketing performance. The platform’s mobile optimization features have significantly improved our customer engagement, while the comprehensive analytics enable us to make data-driven decisions and drive growth.” – Jane Smith, Marketing Director at XYZ Company

Features Benefits
Email Marketing Effortlessly create, personalize, and optimize email campaigns to engage with your target audience effectively.
Mobile Optimization Ensure seamless and engaging experiences for your customers on all screens and devices.
Social Media Marketing Manage your social media presence, schedule posts, and track performance across multiple social media channels.
Digital Marketing Performance Tracking Gain valuable insights into your digital marketing performance, measure campaign effectiveness, and make data-driven decisions.

CleverTap

CleverTap is a leading customer engagement and mobile analytics platform that offers a comprehensive suite of features to drive successful marketing campaigns. With CleverTap, marketers can enhance customer engagement, gain valuable insights through mobile analytics, and leverage various channels such as push notifications and SMS marketing to reach their target audience effectively.

One of the key strengths of CleverTap is its ability to provide personalized messaging to users, allowing marketers to tailor their communication for better engagement and conversion rates. Real-time customer segmentation further enhances the effectiveness of these personalized messages, ensuring that customers receive relevant content at the right time.

Key Features of CleverTap:

  1. Brand Engagement: CleverTap helps businesses build strong brand engagement by offering tools and capabilities to create captivating user experiences.
  2. App Analytics: Through in-depth app analytics, CleverTap provides valuable insights into user behavior, allowing businesses to optimize their strategies and drive user retention and satisfaction.
  3. Push Notifications: With CleverTap’s push notification feature, marketers can deliver targeted messages to their users, increasing engagement and driving desired actions.
  4. SMS Marketing: CleverTap enables businesses to incorporate SMS marketing into their campaigns, allowing for effective communication and engagement with users.
  5. Integrations: CleverTap seamlessly integrates with various marketing tools and platforms, enabling businesses to consolidate their data and streamline their marketing efforts.

Pricing for CleverTap is available upon request, allowing businesses to tailor their subscription to their specific needs. Overall, CleverTap is an invaluable tool for marketers looking to optimize their mobile engagement strategies and enhance their customer experience.

Achieve Better Customer Engagement with CleverTap

CleverTap empowers marketers to create personalized and engaging experiences for their customers, resulting in improved customer engagement and increased business success. With its comprehensive suite of mobile analytics and customer engagement features, CleverTap provides businesses with the tools they need to optimize their marketing efforts and drive meaningful results.

Mixpanel

Mixpanel is a powerful self-serve analytics platform designed specifically for SaaS products. With Mixpanel, you can gain granular visibility into your product user behavior, allowing you to make data-driven decisions that optimize your product’s performance.

One of the key features of Mixpanel is its ability to analyze product user behavior. By tracking and understanding how users interact with your SaaS product, you can gain valuable insights that help improve user engagement and retention. With Mixpanel, you can identify user drop-off points, track conversion funnels, and analyze user behavior patterns.

Mixpanel also offers robust retention tracking capabilities, enabling you to measure user loyalty and identify opportunities for user retention strategies. By understanding user retention rates and churn patterns, you can implement targeted initiatives to keep your users engaged and satisfied.

Conversion rate optimization is another significant aspect of Mixpanel. The platform allows you to analyze and optimize the key conversion points within your SaaS product. By identifying conversion bottlenecks, you can make data-backed improvements that drive growth and increase your conversion rates.

Mixpanel offers a range of pricing options, including a free plan and affordable paid plans starting from just US$25 per month. With its flexible pricing structure, Mixpanel is accessible to businesses of all sizes, from startups to enterprise-level organizations.

Product marketers, product owners, and anyone looking to gain insights into user behavior in SaaS products can benefit from Mixpanel’s comprehensive analytics capabilities. Its user-friendly interface and integration with multiple third-party platforms through its integrations directory make it easy to incorporate Mixpanel into your existing marketing and analytics stack.

With Mixpanel, you can unlock the power of self-serve analytics and take control of your SaaS product’s performance. Gain valuable insights into user behavior, optimize your user experience, and drive growth with Mixpanel’s comprehensive analytics platform.

Choose the Best Marketing Analytics Platform for Your Business Needs

With a wide range of marketing analytics platforms available, choosing the best one for your business can be a daunting task. It’s essential to consider your unique business needs and the specific features offered by each platform.

The software highlighted in this article caters to various conditions and business models, offering different strengths and integrations. Take the time to evaluate your requirements and review the features and pricing of each platform to find the best fit.

Whether you need a self-service analytics tool, an enterprise-level solution, or an all-in-one marketing automation platform, there is a marketing analytics platform out there that can help fuel your marketing strategy.

Remember, the right marketing analytics platform can provide valuable insights into customer behavior, enhance your marketing performance, and empower data-driven decision-making.

Take a look at the comprehensive table below to compare and contrast the top marketing analytics platforms:

Platform Key Features Integration Capabilities Pricing
DashThis Customizable dashboards, marketing metrics, automation 34+ integrations with popular digital marketing tools Starting from US$33/month
Google Analytics Website analytics, audience insights, data visualization Easy integration with marketing and sales tools Free
SEMRush Keyword research, SEO tools, backlink analysis Integration with Google products and social media accounts Pricing available on request
HubSpot Marketing Hub Email marketing, landing pages, marketing automation Seamless integration with HubSpot’s CRM Starting from US$50/month
Tableau Big data analytics, self-service BI tools Data source integration with various systems Pricing available on request
Maropost Omnichannel marketing automation, email marketing Separate platforms for marketing and commerce Starting from US$279/month
CleverTap Customer engagement, mobile analytics, push notifications Wide range of integrations Pricing available on request
Mixpanel Self-serve analytics, product user behavior tracking Integration with multiple third-party platforms Free plan available

Consider the features, integration capabilities, and pricing of each platform to make an informed decision that aligns with your business goals and requirements.

Conclusion

In conclusion, marketing analytics software plays a crucial role in helping businesses understand customer behavior, measure marketing performance, and make data-driven decisions. The top 10 marketing analytics platforms for 2024 offer a range of features and strengths to meet the needs of different businesses. DashThis, Google Analytics, SEMRush, HubSpot Marketing Hub, Tableau, Maropost, CleverTap, Mixpanel, AgencyAnalytics, and CallRail are all excellent options to consider.

Each platform offers unique value and integration capabilities, allowing you to streamline your marketing efforts and achieve better results. Whether you’re looking for customizable dashboards, comprehensive marketing tools, big data analytics, or omnichannel marketing automation, there is a platform that can cater to your specific requirements. By choosing the best marketing analytics software for your business needs, you can fuel your marketing strategy with data-driven insights and stay ahead of the competition.

Don’t underestimate the power of advanced marketing data analytics and reporting software. With these tools, you can unlock key insights about your target audience, refine your marketing campaigns, and optimize your overall marketing performance. By investing in the top marketing analytics platforms, you are investing in your business’s success. Take the time to evaluate your options and choose the platform that aligns with your goals, objectives, and budget. Get ready to harness the potential of marketing analytics technology and unlock new opportunities for growth.

FAQ

What is marketing analytics software?

Marketing analytics software is a tool that helps businesses understand customer behavior, measure marketing performance, and make data-driven decisions. It collects and analyzes data from various marketing channels to provide insights and metrics.

Why are marketing analytics platforms important?

Marketing analytics platforms are important because they automate data collection and aggregation from multiple marketing tools. They provide a centralized view of campaign performance across various channels, helping businesses make informed decisions and optimize their marketing strategy.

What are the top 10 marketing analytics platforms for 2024?

The top 10 marketing analytics platforms for 2024 are DashThis, Google Analytics, SEMRush, HubSpot Marketing Hub, Tableau, Maropost, CleverTap, Mixpanel, AgencyAnalytics, and CallRail. Each platform offers unique features and strengths to meet different business needs.

What is DashThis?

DashThis is a self-service marketing analytics tool that provides customizable dashboards for easy data analysis and segmentation. It allows users to combine all their marketing metrics in one dashboard and offers integrations with popular digital marketing tools.

How does Google Analytics work?

Google Analytics is a widely-used marketing analytics platform that provides website analytics, audience insights, and data visualization. It tracks and analyzes website traffic, sources, and audience demographics to help businesses optimize their online presence.

What features does SEMRush offer?

SEMRush specializes in keyword research, SEO tools, content marketing, and backlink analysis. It offers analytics tools to improve organic search rankings, inform content strategies, and optimize social media campaigns.

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a comprehensive inbound marketing software that offers email marketing, landing pages, marketing automation, analytics, social media, and SEO tools. It integrates seamlessly with HubSpot’s CRM for a cohesive marketing and sales strategy.

What is Tableau known for?

Tableau is widely recognized for its big data analytics and self-service business intelligence tools. It allows for in-depth analysis and visualization of marketing activities by connecting with various data sources, including file systems and databases.

What are the key features of Maropost?

Maropost is an omnichannel marketing automation platform that helps manage email marketing, social media marketing, and digital marketing performance. It offers features like email marketing, mobile optimization, social media marketing, and digital marketing performance tracking.

What does CleverTap specialize in?

CleverTap specializes in customer engagement and analytics for mobile devices and apps. It offers features for brand engagement, app analytics, and marketing through push notifications, SMS, and other channels.

What is Mixpanel used for?

Mixpanel is a self-serve analytics platform that focuses on SaaS products. It provides insights into product user behavior, retention tracking, and conversion rate optimization.

How can businesses choose the best marketing analytics platform?

To choose the best marketing analytics platform, businesses should consider their unique needs and review the features and pricing of each platform. They should evaluate the platform’s suitability, integration capabilities, and alignment with their business goals.

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