Best Landing Page Software: Ranked and Reviewed (2024)

Did you know that having a well-designed landing page can increase your conversion rates by up to 300%? Landing page design plays a crucial role in capturing the attention and interest of your website visitors, ultimately driving them to take action. To help you find the best landing page software that can take your campaigns to the next level, I have researched and analyzed nine top landing page builders. In this article, I will provide a thorough review of each, highlighting their unique features and benefits. Whether you are a marketer, entrepreneur, or business owner, this comprehensive guide will help you make an informed decision to optimize your conversions.

Key Takeaways:

  • Having a well-designed landing page can increase conversion rates by up to 300%.
  • This article provides a thorough analysis of the top landing page builders.
  • Marketers, entrepreneurs, and business owners can make informed decisions to optimize conversions.
  • Landing page software is essential for driving action and improving campaign performance.
  • Choose the best landing page software based on your unique needs and budget.

What is a Landing Page Builder?

A landing page builder is a software-as-a-service (SaaS) tool that simplifies the process of creating, editing, publishing, and testing landing pages. It is a valuable resource for marketers and businesses looking to optimize their campaign conversions. With a landing page builder, you can efficiently design and customize landing pages without the need for coding knowledge or extensive technical skills.

These tools offer a range of features to streamline the entire landing page creation process. One of the key features is the drag-and-drop visual editor, which allows you to easily move elements around and customize the layout of your landing page. This intuitive interface makes it simple to create visually appealing and conversion-focused landing pages.

Additionally, landing page builders often provide access to template libraries. These templates are pre-designed landing page layouts that you can customize to match your branding and marketing goals. The templates serve as a starting point, saving you time and effort in the design process.

Another crucial feature offered by landing page builders is A/B split testing. This functionality allows you to test different variations of your landing page to determine which version performs better in terms of conversions. By analyzing the test results, you can make informed decisions on the elements of your landing page that need improvement.

Moreover, landing page builders provide one-click publishing capabilities, making it easy to deploy your landing pages to your desired platform or website. This eliminates the hassle of manually uploading and configuring landing pages, saving you time and ensuring faster deployment.

Using a landing page builder can greatly enhance your marketing efforts by simplifying the process of creating, editing, publishing, and testing landing pages. These tools empower marketers to focus on the content and design aspects, instead of being bogged down by technical complexities.

With a landing page builder, you can create beautiful and high-converting landing pages that capture the attention of your target audience and drive them towards your desired action. Whether you’re a startup, small business, or enterprise, a landing page builder is a valuable asset for optimizing your campaign conversions.

Next, I will delve into the benefits of using a landing page builder, exploring how these tools can enhance your marketing strategies and increase your overall success.

Benefits of Using a Landing Page Builder

Using a landing page builder offers a multitude of benefits, making it an invaluable tool for marketers and businesses. Let’s explore some of the key advantages:

1. Speed and Efficiency

A landing page builder allows you to swiftly create landing pages without the need for coding skills. With its user-friendly interface and intuitive drag-and-drop editor, you can design and customize landing pages in a matter of minutes, saving valuable time and resources.

2. Scalability

A landing page builder enables you to easily scale your marketing campaigns. Whether you’re looking to create a single landing page or a series of pages for different products or services, a landing page builder provides the flexibility to meet your growing needs.

3. Code-Free Designing

Gone are the days when you needed to rely on developers or designers to create landing pages. With a landing page builder, you have the power to design visually appealing and professional landing pages without any coding knowledge. This empowers marketers and allows for greater creativity and control over the design process.

4. A/B Split Testing

Optimizing landing pages is crucial for maximizing conversions. A landing page builder often includes built-in A/B split testing capabilities, allowing you to test different versions of your landing pages and determine which variation performs better in terms of user engagement, click-through rates, and conversions. This data-driven approach helps you make data-backed decisions and continuously improve your landing page performance.

5. One-Click Publishing

Once you’ve created and perfected your landing page, a landing page builder simplifies the publishing process. With just a click of a button, you can publish your landing page and make it live. This seamless workflow ensures efficient deployment and reduces any potential technical barriers.

6. Access to Template Libraries

A landing page builder typically offers a wide range of professionally designed templates to choose from. These templates serve as a starting point for your landing page creation, providing inspiration and saving time. By leveraging pre-designed templates, you can ensure a visually appealing and conversion-focused landing page without starting from scratch.

7. Analytics Tools for Measuring Conversions

Measuring the success of your landing pages is essential. A landing page builder often integrates analytics tools that allow you to track key metrics such as conversion rates, bounce rates, and user engagement. These insights help you understand the effectiveness of your campaigns and make informed decisions to optimize conversions.

With all these benefits, it’s no wonder that businesses of all sizes are turning to landing page builders to streamline their marketing efforts and boost conversions.

Benefits of Using a Landing Page Builder
Speed and Efficiency
Scalability
Code-Free Designing
A/B Split Testing
One-Click Publishing
Access to Template Libraries
Analytics Tools for Measuring Conversions

Unbounce Landing Page Builder

When it comes to finding the best all-around landing page builder, Unbounce stands out as a top choice. With its plethora of impressive features and user-friendly interface, it caters to the needs of both beginners and experienced marketers alike.

One of the standout features of Unbounce is its Smart Copy functionality. Powered by AI, Smart Copy assists in generating compelling and persuasive text for your landing pages. This can save you time and effort in crafting impactful copy that resonates with your target audience.

In addition to Smart Copy, Unbounce offers responsive design options, ensuring that your landing pages look great and function seamlessly on all devices. With mobile responsiveness becoming increasingly important in today’s digital landscape, Unbounce understands the need for a smooth user experience across smartphones, tablets, and desktops.

Furthermore, Unbounce provides seamless integrations with various third-party tools, allowing you to streamline your marketing efforts and enhance your overall campaign strategy. From analytics platforms to email marketing services, Unbounce’s integrations enable you to leverage different tools and resources to maximize your results.

Mobile Responsiveness: Is There Room for Improvement?

Although Unbounce offers solid mobile responsiveness features, it lacks some of the more advanced options found in its competitors. While you can customize your landing pages for mobile devices, the level of control and flexibility may not be as extensive as other landing page builders in the market.

Additionally, Unbounce could benefit from incorporating global editing capabilities. This feature would allow users to make universal changes to multiple landing pages simultaneously. By offering global editing, Unbounce would save marketers valuable time and effort in editing and updating their campaigns.

Overall, Unbounce is an exceptional all-around landing page builder that provides a range of powerful features, including Smart Copy, mobile responsiveness, and integrations. However, there is potential for improvement in terms of advanced mobile responsiveness options and global editing functionality.

Unbounce Landing Page Builder Pros Cons
Smart Copy – AI-powered text generation
– Saves time in crafting persuasive copy
– Advanced mobile responsiveness options could be improved
Mobile Responsiveness – Landing pages look great on all devices
– Enhanced user experience
Integrations – Streamline marketing efforts
– Utilize third-party tools and resources
Global Editing – Lack of global editing capabilities
– Editing multiple landing pages can be time-consuming

LeadPages Landing Page Builder

When it comes to affordable and user-friendly landing page builders, LeadPages is a top contender. This all-around landing page builder offers a range of features to help businesses create effective landing pages without breaking the bank.

One of the standout features of LeadPages is its customizable checkouts, which allow businesses to tailor the payment process to their specific needs. This ensures a seamless and convenient experience for customers, increasing the likelihood of successful conversions.

LeadPages also provides a design editor that allows users to create visually appealing landing pages. While the design editor may not be as intuitive as some other options on the market, it still offers ample customization capabilities to bring your landing page vision to life.

Let’s take a closer look at some of the key features of LeadPages:

  1. Customizable checkouts for an optimized payment process.
  2. A design editor that offers ample customization options.

To visually demonstrate the features of LeadPages, here’s a comparison table:

Feature LeadPages
Customizable Checkouts
Design Editor

Overall, LeadPages is a fantastic option for businesses looking for an affordable landing page builder with customizable checkouts and a user-friendly design editor.

Instapage Landing Page Builder

When it comes to ease of use, Instapage is a top contender in the world of landing page builders. With its intuitive interface and user-friendly features, even those without technical expertise can create stunning landing pages effortlessly. Whether you’re a seasoned marketer or just starting out, Instapage makes the process simple and seamless.

One of Instapage’s standout features is Instablocks. This powerful tool allows users to create and save custom design blocks, making it easy to maintain consistency throughout your landing pages. With Instablocks, you can save time by reusing elements and maintaining brand consistency across multiple campaigns. It’s a game-changer for those looking to boost efficiency without compromising on creativity.

However, it’s worth noting that Instapage lacks easy cancellation support. While the platform offers a range of features to enhance your landing page performance, canceling your subscription might not be a smooth process. So, it’s important to choose Instapage only if you’re certain about your long-term commitment.

In terms of pricing, Instapage falls on the higher end compared to some other options. While the cost is justified by the platform’s robust features and user-friendly interface, it may not be the best choice for those on a tight budget. However, if your focus is on creating high-converting landing pages with ease, Instapage is definitely worth considering.

Instapage Features at a Glance

Feature Description
Instablocks Create and save custom design blocks for easy reuse.
Intuitive Interface Simple and user-friendly interface for effortless landing page creation.
Mobile Responsiveness Ensure your landing pages look great on all devices.
A/B Testing Optimize your campaigns by testing different variations of your landing pages.
Analytics Tools Track and measure the performance of your landing pages to make data-driven decisions.

Shogun Landing Page Builder

When it comes to eCommerce, Shogun is the go-to landing page builder, especially for Shopify users. With its user-friendly drag-and-drop editor, Shogun empowers online businesses to create stunning and high-converting landing pages tailored to eCommerce needs.

Shogun offers a variety of features designed to enhance the eCommerce experience. Its drag-and-drop editor allows users to easily customize their landing pages without any coding knowledge, saving time and effort. Whether you want to highlight your product images, showcase customer reviews, or embed videos, Shogun provides the tools to design engaging and visually appealing landing pages.

One of the standout features of Shogun is its seamless integration with Shopify. This integration ensures a smooth workflow, allowing users to build, optimize, and publish landing pages directly from their Shopify dashboard. The convenience of having your landing pages and online store in one central location enhances efficiency and streamlines the eCommerce process.

Not only does Shogun offer a user-friendly interface, but it also provides advanced capabilities to enhance your eCommerce strategy. From A/B testing to track and optimize conversions to analytics tools that provide valuable insights, Shogun equips businesses with the necessary resources to drive growth and success.

Key Features of Shogun Landing Page Builder

  • Drag-and-drop editor for easy customization
  • Seamless integration with Shopify
  • Efficient workflow from design to publishing
  • A/B testing for optimizing conversions
  • Analytics tools for valuable insights

“Shogun’s intuitive drag-and-drop editor and seamless integration with Shopify make it the ideal landing page builder for eCommerce businesses. Its advanced features empower users to create visually stunning and high-converting landing pages to drive growth and success.”

No matter the size of your eCommerce business, Shogun offers the tools and capabilities to elevate your online presence. With its focus on empowering Shopify users, Shogun has positioned itself as the leading landing page builder for eCommerce. Whether you’re a seasoned entrepreneur or just starting your eCommerce journey, Shogun is here to help you succeed.

Pros Cons
Intuitive drag-and-drop editor Lacks some advanced customization options
Seamless integration with Shopify
Advanced features for eCommerce needs
A/B testing and analytics tools

ClickFunnels Landing Page Builder

When it comes to creating sales funnels, ClickFunnels is the go-to landing page builder. With its advanced features and intuitive interface, it has established itself as the industry leader in designing high-converting funnels.

ClickFunnels offers a comprehensive set of tools for funnel design, allowing you to easily create a streamlined customer journey. Whether you’re looking to capture leads, sell products, or promote webinars, ClickFunnels has you covered.

One of the standout features of ClickFunnels is the ability to use custom domains. This means you can create a seamless and branded experience for your customers, increasing trust and credibility. No more generic URLs – with ClickFunnels, your landing pages can have a personalized touch.

Pros Cons
Powerful funnel design features No free plan available
Custom domain integration Learning curve for beginners
Integrates with various marketing tools Higher price compared to some competitors

With ClickFunnels, you can take your marketing campaigns to the next level. Create effective sales funnels, customize every aspect of your landing pages, and watch your conversions soar.

Testimonial

“ClickFunnels has revolutionized my business. With its easy-to-use interface and powerful features, I am now able to create sophisticated sales funnels without any coding skills. It has truly transformed the way I market my products and services.”

Michelle Thompson, CEO of Thompson Enterprises

Ready to elevate your sales funnels? Give ClickFunnels a try and experience the difference it can make in your marketing efforts.

Swipe Pages Landing Page Builder

If you’re looking for a landing page builder that won’t break the bank, Swipe Pages is the perfect choice. With its user-friendly interface and affordable pricing, it’s an excellent option for those on a low budget.

One of the standout features of Swipe Pages is its mobile responsiveness, ensuring that your landing pages look great on any device. This is crucial in today’s mobile-dominated world, where the majority of internet users access content on their smartphones and tablets.

But that’s not all! Swipe Pages also offers a unique feature called swipeable slides. These slides allow users to create interactive landing pages that engage visitors with a swipe motion. It’s a great way to make your landing pages more dynamic and captivating.

Overall, Swipe Pages provides an affordable solution without compromising on quality and functionality. Whether you’re a small business owner or a marketer with a limited budget, Swipe Pages has everything you need to create effective landing pages.

Why Choose Swipe Pages Landing Page Builder?

  • Low-budget friendly
  • Mobile responsiveness for seamless experiences across devices
  • Swipeable slides for interactive and engaging content

https://www.youtube.com/watch?v=WcrRxilbWtY

Pros Cons
Low cost Limited advanced features
Intuitive and user-friendly interface Lacks extensive customization options
Mobile responsiveness No global editing features
Swipeable slides for interactive content

Kajabi Landing Page Builder

When it comes to knowledge businesses, Kajabi stands out as the best landing page builder in the market. Its robust features are specifically designed to cater to the needs of online course creators, membership site owners, and other educational content creators.

With Kajabi, you can effortlessly create stunning landing pages that effectively showcase your expertise and offerings. Its intuitive interface and drag-and-drop builder make it easy for anyone, even without technical skills, to design and customize landing pages that align with their branding.

One of the standout features of Kajabi is its ability to support membership sites. You can seamlessly create and manage exclusive content for your members, offering a personalized experience and fostering a sense of community. Whether you have a coaching program, an online course, or a digital product, Kajabi provides the tools you need to deliver high-value content to your audience.

Additionally, Kajabi offers course creation capabilities, allowing you to create and sell online courses with ease. You can upload course materials, create video lessons, set assessments, and even automate the delivery of your course content. Kajabi simplifies the process of launching and managing your online courses, empowering you to focus on what you do best.

Key Features of Kajabi Landing Page Builder:

  • Drag-and-drop builder for easy customization
  • Membership site creation and management
  • Course creation tools for online educators
  • Customizable templates for quick and professional landing pages
  • Powerful analytics to track performance and optimize conversions

With Kajabi, you can elevate your knowledge business to new heights, attract more students or members, and drive revenue growth. Its comprehensive set of features, coupled with its user-friendly interface, make it the go-to landing page builder for knowledge businesses.

Landing Page Builder Best for Key Features
Kajabi Knowledge businesses, membership sites, course creation
  • Drag-and-drop builder
  • Membership site creation
  • Course creation tools
  • Customizable templates
  • Powerful analytics

ShortStack Landing Page Builder

When it comes to running contests, ShortStack is the go-to landing page builder. Its intuitive drag-and-drop editor allows you to create stunning contest pages without any coding knowledge. With ShortStack, you have complete control over the design and layout of your landing page, ensuring it aligns perfectly with your brand identity.

Why ShortStack is the Best for Contests

ShortStack offers a wide range of features specifically tailored to running successful contests. Whether you’re hosting a giveaway, sweepstakes, or photo contest, ShortStack has got you covered. Here are some reasons why it stands out:

  • Drag-and-Drop Editor: ShortStack’s drag-and-drop editor makes it incredibly easy to customize your contest page. Simply choose from their collection of pre-designed contest templates or start from scratch.
  • Custom Code: For more advanced users, ShortStack allows you to add custom code to your landing page. This gives you the flexibility to create unique contest experiences and implement custom functionalities.
  • Seamless Integration: ShortStack seamlessly integrates with leading email marketing platforms and CRMs, allowing you to effortlessly capture and manage participant data.
  • Analytics and Insights: With ShortStack’s analytics tools, you can track participant engagement, monitor conversion rates, and gain valuable insights to optimize your contests.

“ShortStack’s drag-and-drop editor and custom code capabilities make it the perfect tool for creating engaging contest pages. It’s never been easier to launch successful contests and maximize participation.”

ShortStack’s user-friendly interface makes it accessible to both beginners and experienced marketers. Whether you’re a small business owner or a marketing professional, you’ll find ShortStack to be a reliable and powerful tool for creating captivating contest landing pages.

HubSpot Landing Page Builder

When it comes to landing page builders, HubSpot is a popular and trusted option. Not only is it a powerful tool, but it’s also free to use. With the HubSpot landing page builder, you can create stunning landing pages that drive conversions without breaking the bank.

One of the great features of HubSpot’s landing page builder is its seamless integration with HubSpot’s CRM. This integration allows you to capture leads and manage them effectively, all within the same platform. By integrating your landing pages with the CRM, you can track and analyze the performance of your campaigns, making data-driven decisions easier than ever.

Creating landing pages with HubSpot is a breeze, thanks to its intuitive drag-and-drop editor. This user-friendly interface gives you the flexibility to design and customize your pages to match your brand’s look and feel. Whether you’re a beginner or an experienced marketer, HubSpot’s drag-and-drop editor makes building landing pages a smooth and enjoyable experience.

So, if you’re looking for a reliable and cost-effective landing page builder, HubSpot is undoubtedly one of the best free options out there. With its CRM integration, drag-and-drop editor, and extensive features, it’s an excellent choice for businesses of all sizes.

HubSpot Landing Page Builder

HubSpot Landing Page Builder Features:

Features Description
Free to Use HubSpot’s landing page builder is available at no cost, making it an affordable option for businesses.
CRM Integration Integrate your landing pages seamlessly with HubSpot’s CRM to capture and manage leads efficiently.
Drag-and-Drop Editor Easily design and customize your landing pages using HubSpot’s intuitive drag-and-drop editor.
Templates Choose from a wide selection of professionally designed templates to kickstart your landing page creation.
Analytics Track and analyze the performance of your landing pages with built-in analytics tools.

Honorable Mention

In addition to the nine best landing page builders mentioned, there are several other notable options available in the market. These include Leadformly, GetResponse, and ClickMeeting.

If you’re looking for additional landing page builders that offer unique features and functionalities, these honorable mentions are worth considering. While they may not have made it to the top of our list, they still offer valuable tools for creating effective landing pages.

  • Leadformly: Leadformly focuses on creating high-converting forms, making it an excellent choice if lead generation is your primary goal.
  • GetResponse: GetResponse is an all-in-one marketing platform that includes landing page building capabilities, along with email marketing, automation, and more.
  • ClickMeeting: ClickMeeting is a webinar and video conferencing platform that also offers landing page builder functionality, allowing you to host engaging webinars and capture leads.

While these options may not have garnered as much attention as the top landing page builders, they still have their strengths and can be valuable additions to your marketing toolkit.

![Honorable Mention](https://seowriting.ai/32_6.png)

Wrapping Up

In conclusion, landing page builders are essential for optimizing campaign conversions. The best landing page builders, such as Unbounce, LeadPages, and Instapage, offer a range of features to suit different needs and budgets.

Unbounce is considered the best all-around landing page builder, with features like Smart Copy, mobile responsiveness, and global editing. LeadPages is known for being the most affordable option, providing customizable checkouts and a user-friendly design editor. Instapage, on the other hand, is the easiest to use, with Instablocks for custom design blocks.

Each of these landing page builders has its strengths and weaknesses. Here’s a summary of the key features:

Landing Page Builder Strengths Weaknesses
Unbounce Smart Copy, mobile responsiveness, global editing Lacks advanced mobile responsiveness options, limited global editing
LeadPages Most affordable, customizable checkouts Design editor can be less intuitive
Instapage Easiest to use, Instablocks for custom design blocks Lacks easy cancellation support, higher pricing than others

While these three are among the best landing page builders, there are other options available as well. In the next section, I will mention a few honorable mentions that didn’t make it to the top three but are still worth considering.

Conclusion

In conclusion, landing page builders are essential tools for creating high-converting landing pages. The best landing page software options, such as Unbounce, LeadPages, and Instapage, provide a wide range of features to cater to different needs and budgets. These platforms offer drag-and-drop editors, template libraries, A/B split testing, mobile responsiveness, and one-click publishing, among other valuable functionalities.

By utilizing landing page builders, marketers can enhance their online success and drive more conversions. These tools simplify the process of designing and optimizing landing pages, eliminating the need for coding knowledge and streamlining the creation, editing, publishing, and testing phases. With analytics tools available, marketers can also measure and track conversions to make data-driven decisions.

When comparing landing page software options, it is crucial to assess factors such as ease of use, affordability, integrations, and specific features that align with your goals. Consider your budget, business needs, and desired functionality to determine the best landing page builder for your organization. Regardless of the platform you choose, leveraging landing page builders will undoubtedly help you enhance your marketing campaigns and achieve higher conversion rates.

FAQ

What is a landing page builder?

A landing page builder is a software-as-a-service (SaaS) tool that makes it easier, faster, and more effective to create, edit, publish, and test landing pages. It offers features like drag-and-drop visual editors, template libraries, A/B split testing, and one-click publishing.

What are the benefits of using a landing page builder?

Using a landing page builder provides several benefits, including the ability to design landing pages without coding, drag-and-drop editors, A/B split testing, one-click publishing, access to template libraries, and analytics tools to measure conversions.

What is Unbounce known for as a landing page builder?

Unbounce is considered the best all-around landing page builder. It offers features like Smart Copy, a text generator powered by AI, mobile responsiveness, and a suite of integrations. However, it lacks more advanced mobile responsiveness options and global editing features.

Why is LeadPages considered the most affordable landing page builder?

LeadPages is known for being the most affordable all-around landing page builder. It includes features like customizable checkouts and a user-friendly design editor. However, the design editor can be less intuitive compared to other options.

Why is Instapage considered one of the easiest landing page builders to use?

Instapage is considered one of the easiest landing page builders to use. It offers features like Instablocks, which allows users to create and save custom design blocks. However, it lacks easy cancellation support and has higher pricing compared to other options.

Why is Shogun known as the best landing page builder for eCommerce?

Shogun is known as the best landing page builder for eCommerce, specifically for Shopify users. It offers a drag-and-drop editor and a variety of features tailored to eCommerce needs.

What makes ClickFunnels the best landing page builder for creating sales funnels?

ClickFunnels is considered the best landing page builder for creating sales funnels. It offers features for designing funnels and the ability to use custom domains for a seamless customer experience.

Why is Swipe Pages suitable for those on a low budget?

Swipe Pages is a landing page builder suitable for those on a low budget. It offers mobile responsiveness and unique swipeable slides for an interactive user experience.

What makes Kajabi an ideal landing page builder for knowledge businesses?

Kajabi is an ideal landing page builder for knowledge businesses. It offers features for creating membership sites, courses, and other educational content.

What makes ShortStack the best landing page builder for running contests?

ShortStack is known as the best landing page builder for running contests. It offers a drag-and-drop editor and the ability to add custom code for more advanced customization.

Why is HubSpot a popular free landing page builder?

HubSpot is a popular free landing page builder. It integrates with HubSpot’s CRM and offers a user-friendly drag-and-drop editor.

Are there any other notable landing page builders available?

Yes, in addition to the nine best landing page builders mentioned, there are several other notable options available in the market. These include Leadformly, GetResponse, and ClickMeeting.

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