Best Inbound Call Tracking Software: Ranked and Reviewed (2024)

Did you know that 82% of marketers believe that phone calls are valuable or highly valuable for their business? With the rise of digital marketing, it’s easy to overlook the power of phone calls in driving conversions and revenue. However, inbound call analytics have proven to be a game-changer for businesses, providing valuable insights into customer behavior and the effectiveness of marketing campaigns.

In this guide, I will delve into the world of call tracking software and present the best inbound call tracking software options available today. Whether you’re a small business owner, a digital marketer, or a sales professional, this comprehensive review will help you find the most efficient call tracking system for your specific needs.

Key Takeaways:

  • Phone calls play a crucial role in driving conversions and revenue for businesses.
  • Inbound call tracking software provides valuable insights into customer behavior and campaign effectiveness.
  • Choosing the right call tracking software is essential for optimizing marketing efforts and improving ROI.
  • The best inbound call tracking software offers a range of features tailored to specific marketing needs.
  • By leveraging call tracking software, businesses can gain a competitive edge and maximize their marketing impact.

Top 4 Best Call Tracking Software

When it comes to finding the best call tracking software for your business, it’s important to consider the leading options in the market. These software solutions have been carefully evaluated based on their features, usability, and overall performance. Here are the top four call tracking software choices:

  1. WhatConverts

    WhatConverts is a comprehensive call tracking solution that offers advanced features to help businesses track their inbound calls effectively. With its intuitive interface and robust analytics, WhatConverts enables users to gain valuable insights into their marketing campaigns and make data-driven decisions. Additionally, the platform integrates seamlessly with popular CRM systems, making it a top choice for businesses looking to optimize their lead generation process.

  2. CallRail

    CallRail is another highly regarded call tracking software that offers a range of features to monitor and analyze phone calls. With its call recording and transcription capabilities, CallRail allows businesses to gain a deeper understanding of their customer conversations and identify areas for improvement. The platform also provides real-time reporting and integrations with various marketing tools, making it a top pick for businesses seeking comprehensive call tracking solutions.

  3. CallTrackingMetrics

    CallTrackingMetrics is a leading call tracking software known for its robust call analytics and reporting capabilities. The platform offers advanced features such as keyword-level tracking and dynamic number insertion, enabling businesses to optimize their marketing campaigns and improve conversion rates. Moreover, CallTrackingMetrics provides seamless integrations with popular CRM systems and ad platforms, making it an ideal choice for businesses looking for a comprehensive call tracking solution.

  4. Invoca

    Invoca is a trusted call tracking software that specializes in providing insights into every customer conversation. With its advanced call analytics and customer journey tracking, Invoca helps businesses understand their customer interactions at a granular level. The platform also offers integrations with major marketing platforms and CRM systems, making it a top contender for businesses looking for in-depth call tracking and analysis.

These four call tracking software options have proven to be reliable, feature-rich, and designed to meet the diverse needs of businesses. Whether you’re looking for advanced analytics, seamless integrations, or comprehensive call tracking capabilities, these top choices have got you covered.

5 Other Notable Call Tracking Software Apps

In addition to the top four call tracking software options, there are several other notable call tracking software apps worth considering:

  • TrackMaven: A comprehensive call tracking software that provides advanced analytics and key insights to understand marketing campaigns better. With TrackMaven, you can effortlessly track and analyze phone calls, monitor ROI, and optimize your marketing strategies.
  • DialogTech: Known for its AI-powered call tracking and analytics, DialogTech helps businesses identify which marketing channels and campaigns are driving phone calls. With its advanced attribution capabilities, DialogTech enables marketers to optimize their advertising spend and improve customer experiences.
  • Callcap: A reliable call tracking software that offers features like call recording, call analytics, and speech analytics. Callcap provides valuable insights into customer interactions, helping businesses enhance their customer service and improve overall performance.
  • PhoneWagon: Designed for small and medium-sized businesses, PhoneWagon offers easy-to-use call tracking capabilities and real-time analytics. With features like call recording, detailed call reports, and integrations with popular CRMs, PhoneWagon helps businesses make data-driven decisions and enhance customer communication.
  • Convirza: Convirza is a powerful call tracking and analytics platform that incorporates AI and machine learning to deliver detailed call insights. With features like call scoring, conversation analytics, and call transcription, Convirza empowers businesses to optimize agent performance and improve customer experiences.

These notable call tracking software apps offer unique features and benefits that cater to different marketing needs. Whether you require advanced analytics, AI-powered insights, speech analytics, or integration capabilities, these apps provide valuable solutions to enhance your call tracking experience.

Standard Features of Call Tracking Software

Call tracking software offers a range of standard features that help marketers analyze calls and optimize their campaigns. These features include:

  • Call recording: Record and store phone conversations to review later and gain valuable insights.
  • Call transcription: Extract details and keywords from recorded calls without the need to listen to the entire conversation.
  • Keyword level call tracking: Track which specific PPC keywords are driving calls to effectively measure campaign success.
  • Dynamic number insertion: Automatically swap telephone numbers on your website based on the marketing source, allowing for accurate tracking of lead generation.
  • Call greeting: Use automated messages to greet callers and provide important information or instructions.
  • Call whisper: Gain insights about the lead generation source before connecting the call, enabling your team to personalize the conversation.

These standard features are essential for any call tracking software, providing marketers with valuable data and enhancing their overall marketing strategies.

Why are these features important?

Call recording allows you to capture customer interactions, helping you monitor the quality of customer service and improve agent performance. Transcription saves time by quickly identifying key information from recorded calls. Keyword level call tracking enables you to measure the effectiveness of your PPC campaigns by attributing specific keywords to incoming calls.

Dynamic number insertion ensures accurate tracking of marketing sources, allowing you to allocate resources efficiently. Call greeting helps create a personalized and professional caller experience, while call whisper empowers your team with contextual information for effective communication.

With these standard features, call tracking software becomes a powerful tool for businesses to optimize their marketing strategies and improve customer interactions.

Inbound Call Tracking vs. Outbound Call Tracking

Inbound call tracking and outbound call tracking are two important aspects of call tracking software that cater to different needs and objectives. Let’s delve into the details of each approach to understand how they differ and their respective benefits.

Inbound Call Tracking

Inbound call tracking focuses on tracking and recording calls that come into a business’s lines from prospects or customers. This type of call tracking is particularly valuable for businesses that rely heavily on inbound calls for lead generation or customer support. By implementing inbound call tracking software, businesses can gain insights into the effectiveness of their marketing efforts, measure conversion rates, and identify the most profitable advertising channels.

Key features of inbound call tracking software include call recording and transcription, enabling businesses to review and analyze conversations to improve customer service and sales strategies. With advanced call tracking software, businesses can also analyze caller demographics, call durations, and call outcomes to gain a deeper understanding of their target audience and optimize their marketing campaigns accordingly.

Outbound Call Tracking

On the other hand, outbound call tracking focuses on tracking calls made by businesses to prospects or customers. This type of call tracking enables businesses to monitor the effectiveness of their outbound sales or customer outreach efforts. By using outbound call tracking software, businesses can measure the success of their sales calls, identify high-performing sales representatives, and optimize their outbound calling strategies.

Outbound call tracking software offers similar features to inbound call tracking software, such as call recording and transcription. These features help businesses ensure the quality of their outbound calls, monitor sales conversation techniques, and improve overall sales performance. Additionally, outbound call tracking software may provide features like call analytics, call dispositions, and call scripting to further enhance outbound calling efficiency and effectiveness.

Inbound vs. Outbound: A Holistic Approach

While inbound and outbound call tracking serve different purposes, they are not mutually exclusive. Many businesses leverage both inbound and outbound call tracking to gain a comprehensive view of their overall call performance and maximize their return on investment. By combining inbound and outbound call tracking techniques, businesses can analyze the entire customer journey, identify key touchpoints, and optimize their marketing and sales strategies to drive better results.

Furthermore, the standard features offered by inbound and outbound call tracking software, such as call recording and transcription, are essential for both types of call tracking. These features provide valuable insights into customer interactions, help identify areas for improvement, and contribute to overall business growth.

Advanced Features of Call Tracking Software

When it comes to exploring the advanced features of call tracking software, there are several options that offer powerful capabilities to enhance your marketing strategies. These advanced features go beyond the standard functionalities and provide you with valuable insights and tools to optimize your campaigns and improve customer interactions.

Advanced DNI Options

One of the key advanced features is the ability to track leads based on specific sources through advanced Dynamic Number Insertion (DNI) options. With DNI, you can dynamically swap phone numbers based on referral sources, allowing you to accurately measure the performance of your marketing campaigns and allocate resources effectively.

Customer Journey Tracking

Understanding the entire customer journey is crucial for successful marketing efforts. Call tracking software with customer journey tracking capabilities enables you to gain insights into the complete customer interaction. By analyzing touchpoints and tracking customer behavior across various channels, you can optimize your campaigns and provide a personalized experience for each prospect.

Multiple Attribution Models

Accurately attributing leads to their sources is essential for determining the effectiveness of your marketing efforts. Call tracking software with multiple attribution models allows you to analyze lead sources from different perspectives. Whether it’s first touch, last touch, or multi-touch attribution, these models provide you with valuable insights to make informed decisions and allocate your resources efficiently.

Call Flows (IVR)

Call flows, also known as Interactive Voice Response (IVR), are critical for directing incoming calls to the right place within your organization. This advanced feature allows you to create customized call routing paths based on specific criteria, such as the caller’s location, language preference, or purpose of the call. By optimizing call flows, you can ensure that your customers are connected with the right department or agent, leading to better customer experiences.


Compliance with industry standards and regulations is vital for any business. Advanced call tracking software offers compliance features that help you adhere to legal requirements such as call recording consent, data privacy, and security. By ensuring compliance, you can build trust with your customers and protect sensitive information.

Keyword Spotting

Conversation intelligence plays a significant role in extracting valuable insights from customer interactions. Advanced call tracking software with keyword spotting capabilities uses natural language processing algorithms to identify and extract specific keywords or phrases during call recordings. By analyzing these keywords, you can gain deeper insights into customer preferences, pain points, and buying intentions.

With these advanced features, call tracking software empowers marketers to take their campaigns to the next level. By leveraging advanced DNI options, understanding the customer journey, using multiple attribution models, optimizing call flows, ensuring compliance, and utilizing keyword spotting, you can make data-driven decisions, deliver exceptional customer experiences, and maximize the return on your marketing investments.

Campaign & Reporting Insights in Call Tracking Software

When it comes to analyzing the success of your marketing campaigns, campaign and reporting insights provided by call tracking software are invaluable. These insights enable you to make data-driven decisions and optimize your marketing strategies for maximum impact. Let’s explore some key features that offer valuable campaign and reporting insights that can take your marketing efforts to the next level.

Individual Lead Data for Better Understanding

Call tracking software allows you to gather individual lead data, giving you detailed information about each caller. This data includes the caller’s phone number, location, call duration, and even the marketing source that brought them in.

Custom Reporting Tailored to Your Needs

With custom reporting, you have the ability to create tailor-made reports that align with your specific needs and goals. Whether you want to track the performance of a particular campaign, monitor the effectiveness of specific keywords, or analyze the revenue generated from your marketing efforts, custom reporting helps you get the insights you need.

Tracking Marketing Spend and Revenue

Marketing spend tracking allows you to keep a close eye on your advertising budget. By tracking your marketing spend alongside call metrics, you gain a clearer understanding of how your investments translate into revenue. This insight helps you optimize your marketing budget and allocate your resources effectively.

Automated Report Scheduling for Convenience

Report scheduling in call tracking software automates the generation and delivery of reports. You can set up regular schedules to receive reports directly in your inbox, ensuring you stay updated on the latest campaign performance without any manual effort.

Dimension Grouping for Comprehensive Analysis

Dimension grouping is a powerful feature that allows you to combine multiple reporting metrics for better analysis. By grouping specific dimensions, such as marketing channels or geographical regions, you can gain deeper insights into how different variables impact your campaign performance.

By leveraging campaign and reporting insights in call tracking software, you gain a competitive edge in understanding your marketing performance, improving ROI, and making data-driven decisions. With individual lead data, custom reporting, tracking marketing spend, automated report scheduling, and dimension grouping, you can unlock valuable insights and optimize your marketing strategies.

campaign and reporting insights in call tracking software

Integration with Other Platforms in Call Tracking Software

Call tracking software plays a crucial role in helping marketers evaluate the success of their advertising campaigns and measure the true return on investment (ROI). To provide a comprehensive view of marketing efforts, it is essential for call tracking software to integrate seamlessly with other platforms such as ad platforms, Google Analytics, and CRMs.

The integration with ad platforms, such as Google Ads, enables marketers to track and analyze the performance of their campaigns in real-time. By integrating call tracking software with ad platforms, marketers can attribute calls to specific advertisements, keywords, or campaigns, gaining valuable insights into the effectiveness of their advertising efforts.

Google Analytics integration is another important feature for call tracking software. By connecting call tracking software with Google Analytics, marketers can gain a complete understanding of the customer journey. They can track website visits, phone calls, and conversions in a single platform, allowing for more accurate ROI calculations and data-driven decision-making.

Furthermore, CRM integration is crucial for consolidating customer data and improving lead management. When call tracking software seamlessly integrates with CRMs, marketers can automatically capture call data and assign it to the corresponding customer profiles. This integration ensures a more efficient lead management process, enhanced customer relationship management, and improved customer service.

“Integration with ad platforms, Google Analytics, and CRMs allows marketers to gain a holistic view of their marketing efforts and streamline data management and analysis.”

Overall, integration with other platforms in call tracking software is essential for marketers to optimize their advertising campaigns, track the customer journey, and manage leads effectively. By leveraging ad platform integration, Google Analytics integration, and CRM integration, marketers can enhance their understanding of customer behavior, improve campaign performance, and maximize ROI.

Best Call Tracking Software: CallScaler

When it comes to the best call tracking software, CallScaler stands out as a top contender. With its affordable phone number pricing, comprehensive features, and user-friendly interface, CallScaler is a go-to solution for businesses of all sizes.

One of the key features that sets CallScaler apart is its call recording capability. With call recording, businesses can easily review and analyze customer interactions for quality assurance, training purposes, and customer satisfaction improvement. This feature is crucial in gaining insights into customer needs and preferences, ultimately leading to better customer service.

Client management features are another highlight of CallScaler. With this software, businesses can efficiently manage client information, track their interactions, and provide personalized service. The client management features enable businesses to maintain strong relationships with their customers, leading to increased customer loyalty and repeat business.

Call whisper is another valuable feature offered by CallScaler. With call whisper, businesses can gain valuable insights about the lead source before connecting the call. This feature ensures that businesses are well-prepared for each call and can tailor their conversation to the specific lead source, maximizing the chances of a successful conversion.

Inbound call routing is an essential feature for businesses that receive a large volume of incoming calls. CallScaler’s inbound call routing feature ensures that each call is directed to the right department or agent, minimizing wait times and improving overall customer experience. This feature is especially valuable for businesses with multiple departments or teams.

Missed call text messages and email notifications keep businesses informed and ensure that no potential leads are left unattended. These notifications enable businesses to follow up promptly and efficiently, capturing valuable opportunities and maximizing conversion rates.

CallScaler’s dashboard views provide businesses with a comprehensive overview of call data, including call volume, call duration, and call outcomes. The visually appealing and easy-to-understand dashboards allow businesses to assess the effectiveness of their call tracking efforts and make data-driven decisions for better marketing results.

Greetings and voicemail notifications are additional features that enhance the customer experience. With CallScaler, businesses can customize greetings to provide a personalized touch and leave professional voicemail notifications when necessary. These features contribute to creating a positive and professional impression of the business.

Key Features Benefits
Call Recording Gain insights and improve customer service
Client Management Features Efficiently track and manage client interactions
Call Whisper Get lead source information before connecting the call
Inbound Call Routing Ensure calls are directed to the right department or agent
Missed Call Text Messages & Email Notifications Follow up promptly and capture potential leads
Dashboard Views Assess call data and make data-driven decisions
Greetings Create a personalized and professional customer experience
Voicemail Notifications Leave professional voicemail messages


In conclusion, selecting the best inbound call tracking software depends on specific marketing needs and preferences. After thorough evaluation, four top options stand out: WhatConverts, CallRail, CallTrackingMetrics, and Invoca. These leading call tracking software providers offer an extensive range of features and integrations, making them ideal for businesses of all sizes.

However, it’s important to note that there are other notable call tracking software apps available in the market as well. These alternatives may provide different functionalities or cater to specific industry requirements.

When considering the best call tracking software for your business, it’s crucial to take into account various factors. These include the availability of standard and advanced features like call recording, call whisper, and keyword spotting. Additionally, campaign and reporting insights, integration capabilities with ad platforms, Google Analytics, and CRM systems are essential for comprehensive analysis and data management. Lastly, the quality of customer support and training resources should not be overlooked as they play a vital role in successful implementation and utilization of the software.

By carefully assessing these factors and aligning them with your business objectives, you can confidently choose the best inbound call tracking software that will drive your marketing efforts, maximize ROI, and enhance customer experience.


What is call tracking software?

Call tracking software is a tool used by marketers to track and analyze phone calls generated by their advertising campaigns. It enables businesses to evaluate the effectiveness of their marketing strategies, measure return on investment (ROI), and gather valuable insights about their customers’ behavior.

Why is call tracking software important for marketers?

Call tracking software allows marketers to accurately measure the impact of their advertising efforts by tracking the number of phone calls generated from specific marketing channels or campaigns. It helps them understand which marketing channels are driving the most calls, optimize their campaigns, and make data-driven decisions to maximize their marketing ROI.

What are the standard features of call tracking software?

Standard features of call tracking software include call recording, call transcription for extracting details without listening to the entire recording, keyword level call tracking to track which PPC keywords drive calls, dynamic number insertion to swap telephone numbers automatically for tracking marketing sources, call greeting for automated messages, and call whisper to provide information about the lead generation source before connecting the call.

What is the difference between inbound call tracking and outbound call tracking?

Inbound call tracking enables businesses to track and record calls coming into their lines from prospects, while outbound call tracking tracks calls going out of the business to prospects. Both types of call tracking software offer standard features such as call recording and transcription.

What are the advanced features of call tracking software?

Advanced features of call tracking software include advanced DNI options for tracking leads based on specific sources, customer journey tracking to understand the entire customer interaction, multiple attribution models for analyzing lead sources, call flows (IVR) for directing calls to the right place, compliance with industry standards, and keyword spotting for extracting insights from conversation intelligence.

How can call tracking software provide campaign and reporting insights?

Call tracking software provides campaign and reporting insights through features such as individual lead data to understand lead quality, custom reporting for tailored reports, tracking marketing spend and revenue, report scheduling for automated reporting, and dimension grouping to combine reporting metrics for better analysis.

Can call tracking software integrate with other platforms?

Yes, call tracking software should seamlessly integrate with other platforms such as ad platforms (e.g., Google Ads), Google Analytics, and CRMs to provide a holistic view of marketing efforts and streamline data management and analysis.

What makes CallScaler the best call tracking software?

CallScaler is considered one of the best call tracking software options, offering affordable phone number pricing, essential features such as call recording and inbound call routing, client management features, call whisper for lead source information, missed call text messages, email notifications, comprehensive dashboard views, greetings, and voicemail notifications.

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