9 Best Call Tracking Software Apps of 2023 (Ranked)

tracking software features
Call Tracking Software

Are you looking for the best call-tracking software options available in 2023? As a business owner, it is important to be aware of and understand the latest technology available so you can make informed decisions about utilizing it. Keeping track of phone calls is a critical part of any successful business, so it’s essential to have reliable call-tracking software.

In this blog post, we will rank the top 9 call-tracking software apps of 2023, so you can choose the one that best fits your needs. Read on to learn more about these innovative call-tracking solutions and how they can help you better manage your business.

1) WhatConverts


WhatConverts is a powerful all-in-one call and lead tracking system that helps businesses optimize their marketing efforts. It offers a simple setup for agencies with three scalable subscription plans across Plus, Agency, and Enterprise levels.

The software supports international call tracking in 22 countries and provides multi-channel tracking features for phone calls, online channels, and DPNI (Dynamic Phone Number Insertion) for website calls. Setup is quick and easy, with the ability to create new call tracking numbers in just a few clicks.

The platform also offers reporting tools that provide detailed insights into the performance of marketing campaigns so businesses can make informed decisions on how to maximize their efforts. WhatConverts is an excellent choice for agencies who want to maximize the success of their marketing campaigns.

Key Features:

  • Call tracking in 22 countries
  • Multi-channel tracking (phone calls, online channels, and DPNI)
  • Ability to set up new call tracking numbers in a few clicks
  • Detailed reporting and analytics tools
  • Automated lead nurturing and follow-up tools


Plus: $99/month

Agency: $199/month

Enterprise: Custom pricing

2) CallRail


CallRail is a powerful call-tracking and analytics software that helps businesses monitor and improve their marketing campaigns. It offers an intuitive interface for setting up call tracking numbers, along with detailed analytics and reporting tools that provide valuable insights into the performance of marketing campaigns. With CallRail’s state-of-the-art technology, businesses can efficiently measure the success of their campaigns and optimize their strategies to get the best results.

The software also features powerful integrations with popular marketing and sales systems, allowing businesses to easily measure their return on investment. Also, CallRail’s automated lead nurturing and follow-up tools help businesses nurture leads and convert more prospects into customers.

Key Features:

  • Efficient call tracking numbers set up
  • Detailed analytics and reporting tools
  • Powerful integrations with marketing and sales systems
  • Automated lead nurturing and follow-up tools


Starter Plan: $45/month

Growth Plan: $75/month

Pro Plan: $95/month

3) CallTrackingMetrics


CallTrackingMetrics is a comprehensive, cloud-based call tracking and marketing attribution platform perfect for contact centers and agencies. With powerful features such as capturing the customer journey, measuring engagement, tracking conversions with real-time analytics, you can track important metrics to manage calls more adeptly while providing customers with a personalized experience.

The platform enables businesses to easily identify, segment, and qualify leads to optimize marketing campaigns. It also offers rich lead-scoring capabilities that allow businesses to follow up on leads promptly and efficiently. Additionally, businesses can use call tracking data to measure their ROI for individual campaigns and optimize their overall performance.

Key Features:

  • Call tracking & marketing attribution analytics
  • Real-time customer data capture
  • Predictive analytics & lead scoring
  • Call handling & management tools
  • Campaign optimization & ROI measurement
  • Integrations with popular CRMs and marketing platforms


CallTrackingMetrics offers different pricing plans starting from $39/month.

4) Invoca


Invoca is an AI-powered call tracking and analytics platform designed for enterprise marketers. It provides real-time data that allows them to make informed decisions based on the conversations during inbound phone calls.

With Invoca, marketers can increase their return on investment, get more revenue-generating customer calls and conversion rates, and provide more personalized customer experiences based on online data.

It is an invaluable tool for marketers looking to optimize their campaigns’ effectiveness. Invoca’s advanced analytics can uncover insights into customer behavior, so marketers can easily identify the best opportunities to drive sales or leads and maximize their ROI.

Key Features

  • Real-time data that allows marketers to take informed actions based on inbound phone calls
  • Insights into customer behavior and interactions with business
  • AI-powered analytics to help identify the best opportunities to drive sales or leads
  • Actionable insights for optimizing campaigns, tactics, messaging, and creative elements
  • Automated call routing to ensure customers are connected with the right person faster
  • Integration with Salesforce and other CRM tools for seamless data sharing between departments


Invoca offers a customizable pricing plan tailored to each business’s specific needs. Interested users can contact their sales team for pricing.

5) Marchex


Marchex provides a powerful suite of conversational analytics software to help businesses better understand their customers and improve customer engagement. Our AI-powered solutions provide real-time insights into customer sentiment, interaction trends, and preferences. This enables companies to personalize customer conversations for maximum impact.

The platform also integrates with other data sources, such as web analytics and social channels, allowing you to understand customer behavior holistically. It also offers insights on customer journey mapping, enabling companies to identify touchpoints for better engagement and conversion.

With Marchex, customers can quickly uncover valuable insights from their conversations that can be used to drive more profitable engagements. Companies can create smarter customer experiences through our platform and build lasting relationships.

Key Features

  • AI-driven insights and solutions to uncover customer sentiment
  • Real-time analysis of voice and text conversations
  • Integration with web analytics and social media
  • Customer journey mapping for better tracking and conversion
  • Easy-to-use intuitive platform


Marchex offers a variety of pricing plans tailored to your needs. Please contact their team for more information on pricing packages and features.

6) Phonexa


Phonexa is a comprehensive marketing software designed specifically for healthcare, insurance, and home services businesses. With Phonexa, users can automate their call tracking, lead management, ROI tracking, email marketing, and accounting processes to maximize efficiency.

The software offers automatic call distribution (ACD), call recording, real-time reporting, A/B testing, predictive analytics, URL tracking, and call attribution. With Phonexa’s intuitive dashboard, users can track and evaluate their campaigns in real-time to ensure they are constantly achieving the best possible results.

Phonexa also provides integrated reporting tools to help users measure their performance and identify areas for improvement. By leveraging Phonexa’s powerful features, businesses in the healthcare, insurance, and home services industries can streamline their marketing campaigns and better understand the impact of their marketing efforts.

Key Features

  • Record all calls for training and analysis purposes.
  • Track all activities in real time to evaluate performance and identify areas for improvement.
  • Test different variations of campaigns to measure their success.
  • Leverage predictive analytics to gain insights into customer behavior and preferences.
  • Track the performance of campaigns across various channels.
  • Understand which campaigns are driving results.


Phonexa offers a variety of pricing plans to suit different business needs. They offer free subscription plans starting at $19.99/month.

7) Convirza


Convirza is a revolutionary cloud-based call tracking and optimization software that helps businesses of all sizes manage their marketing results, track ad revenue, and optimize their spending.

By automatically tracking phone calls, businesses can easily trace them back to their source, offline or online advertising, such as pay-per-click campaigns, organic search, display ads, and more. With Convirza’s powerful analytics and tracking capabilities, users can see exactly which campaigns are working and which need to be tweaked or dropped.

key features

  • A Call Tracking & Optimization Dashboard to help users track and optimize their marketing campaigns
  • Multi-touch Attribution capabilities to help users get insights on the actual return on ad spend
  • Automatic Call Recordings, allowing users to review and analyze conversations with prospects
  • Call Summary Reports, which provide insight into the callers’ behavior, including their demographics and interests
  • Call Tracking Analytics, providing users with a comprehensive overview of their campaigns’ performance
  • Online Ad Performance Reports, which compare the performance of different online ads
  • Customizable Reports, allowing users to tailor their reports according to the criteria that matter most.


Convirza offers a free version and three paid plans, with prices starting at $69/month.

8) CallSource


CallSource is an all-in-one performance management solution designed to help businesses of all sizes maximize the effectiveness of their sales and marketing efforts. It provides a comprehensive suite of features to help businesses optimize customer interactions and generate leads.

With CallSource, users can track calls for lead attribution, measure marketing performance, track customer feedback and reviews to improve customer service, monitor online reputation and engagement, and utilize a lead scoring system to identify high-value prospects.

The platform also enables users to track and analyze customer interactions, set up automated notifications, and view real-time analytics and reports. With its cloud-based architecture and intuitive dashboard, CallSource simplifies the complex performance management process and helps businesses generate more revenue.

key features

  • Call tracking and lead attribution
  • Lead scoring system
  • Automated notifications
  • Real-time analytics and reporting
  • Customer feedback and reviews monitoring
  • Reputation management


To get a quote, interested users can contact the company directly.

9) CallFire


CallFire’s call center features are designed to help businesses maximize their outbound campaigns and easily track business activity. With its advanced automation capabilities, users can easily create and manage multiple campaigns, customize messages or scripts for each, set up call routing rules based on customer responses, schedule calls in advance, and much more.

Additionally, the platform provides detailed analytics and reporting tools to measure performance, analyze customer response patterns, and identify trends. Combined, this makes it easy to optimize campaigns and make informed decisions to get the most out of any business activity.

Key features:

  • Automated campaigns with customizable scripts and messages
  • Advanced call routing rules based on customer responses
  • Comprehensive analytics and reporting tools to measure performance
  • Ability to schedule calls in advance
  • Detailed insights into customer trends and response patterns


CallFire’s call center features depend on the plan you choose. The price starts from $599/month.


Call tracking solutions are an invaluable tool for businesses of all sizes. A cloud-based phone system and toll-free numbers enable sales teams to accurately measure the success of their campaigns, both online and offline. Most call-tracking software provides a comprehensive suite of features for optimizing customer interaction, tracking performance, and analyzing customer response patterns.

Other call tracking platforms such as Convirza, CallSource, and CallFire provide additional marketing automation capabilities to help businesses maximize their return on investment. With the right call-tracking solution, businesses can ensure their campaigns are as effective as possible and drive better results.

What are the features of call-tracking software?

Call tracking software typically provides a comprehensive suite of features such as automated campaigns with customizable scripts and messages, advanced call routing rules based on customer responses, detailed analytics and reporting tools to measure performance, the ability to schedule calls in advance, and insights into customer trends and response patterns.

Are there any other call-tracking platforms I can use?

Yes, various call tracking platforms, such as Convirza, CallSource, and CallFire, provide additional marketing automation capabilities to help businesses maximize their return on investment.

How does call tracking help businesses measure the success of their campaigns?

Call tracking helps businesses accurately measure the success of both online and offline campaigns by providing detailed analytics and reporting tools to analyze customer response patterns, identify trends, and optimize campaigns. This enables businesses to make informed decisions to get the most out of any business activity.

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