In the world of business, customer data is everything. It helps companies to understand their customers better, identify their preferences and behaviors, and create more personalized experiences. However, managing this data can be a daunting task, especially for large enterprises that have to handle vast amounts of customer data. This is where customer data platforms (CDPs) come in handy.
A customer data platform is a type of software that collects and organizes customer data from various sources, such as website interactions, social media, and email marketing, among others.
It then uses this data to create a unified customer profile, which is used to create personalized marketing campaigns and improve customer engagement. In this article, we will review the 9 best customer data platforms of 2023 and highlight their benefits.
9 Best Customer Data Platforms
No longer do buyers travel in a linear fashion through a sales funnel to the end. As consumers increasingly utilize multiple devices and interact with multiple channels, it is more like an isolated road to a pinball machine with dozens of contact points creating a variety of interactions. This can hinder brand loyalty by slowing sales and increasing customer satisfaction.
The customer information platform is a key element. The firm integrates various touchpoints and consolidated customer data to enable a brand to understand consumers better and more accurately. CDPs help businesses understand what consumers are looking for and help develop better marketing strategies. Below here is the best customer data platform.
Segment
The segment is a leading customer data platform that helps businesses to collect data, and clean, and unify customer data from various sources. It then provides an easy-to-use interface for analyzing and using the data to create personalized customer experiences. One of the main benefits of Segment is that it offers a wide range of integrations, which means that businesses can easily connect it with other tools they already use.
Features
- Assists in determining and enhancing KPIs.
- Gives you the ability to make choices based on facts.
- Data collection in a structured and automated manner.
- Provides each team with reliable customer data for use in marketing, product development, sales, and other areas.
- Complies with the GDPR, CCPA, and other privacy regulations to guarantee privacy.
- Developers have access to solutions that may be customized with tools and privacy protections, as well as capabilities for data integration and collecting.
Tealium
Tealium is a CDP that offers advanced data management capabilities, including data governance and compliance. It helps businesses to collect, enrich, and activate their customer data to create more personalized experiences. The platform also provides real-time data streaming and a drag-and-drop interface for building custom data integrations.
Features
- To determine the worth and level of involvement of your customers, create accurate, thorough, and useful customer profiles.
- Gives you the ability to customize each interaction across all channels.
- Gathers information from any source to provide a comprehensive picture of the consumer.
- We provide top-notch machine learning insights.
- There are more than 1,300 connection possibilities, such as Facebook, Google Sheets, predictive analytics, and Google Analytics.
- Use full and current data to provide consumers appropriate experience.
Lytics
Lytics is a cloud-based CDP that enables businesses to collect, unify, and activate customer data from various sources. It also provides advanced analytics and segmentation capabilities, which help businesses to create more personalized marketing campaigns. One of the key benefits of Lytics is that it offers a user-friendly interface that allows businesses to easily manage customer data.
Features
- Together with optimizing advertising expenditure, it aids in raising email open and conversion rates.
- It can be linked with 80 popular technologies, like Looker, Instagram, Google Analytics, and Google AdWords.
- By locating and interacting with niche audiences, it optimizes ad expenditure and elevates email techniques to promote conversions.
BlueConic
BlueConic is a CDP that focuses on providing personalized experiences at scale. It uses AI-powered recommendations to help businesses deliver personalized content and product recommendations to customers. The platform also offers real-time data streaming and a unified customer profile, which makes it easier for businesses to understand their customer’s behavior and preferences.
Features
- It offers solutions including customer lifecycle orchestration, multidimensional segmentation, unified customer profiles, and predictive modeling & analytics.
- Solutions for data gathering, depreciation, engagement, and retention are offered.
- It provides competent customer service through email, tutorials, and tickets. Applications like MailChimp, Marketo, Qubit, Facebook Ads, and others may be integrated with it.
A leading platform for consumer engagement, Listrak facilitates seamless, tailored connections across channels and devices to help customers become more engaged. Reduced burden and automated marketing with behavioral triggers are two examples of this. It links clients using SMS/MMS, pushes notifications, and emails that are tailored for mobile.
Listrak
This comprises products and services like email marketing automation, SMS marketing, consumer analytics, AI suggestions, and many more.
Features
- Assembles a comprehensive 360° consumer data set using information from all points of contact.
- The future behaviour of customers is predicted using AI, machine learning, and statistics.
- Creates behavioural cues based on browsing, engagement activities, purchases, and lifecycle events.
- Through enhancing growth and onsite dialogues, the Growth Xcelerator Platform (GXP) is beneficial.
- Automation of emails, text message marketing, AI suggestions, and other services are also available.
Optimove
Optimove is a customer data platform that helps businesses analyze and optimize their customer data to improve customer engagement and increase revenue. It is designed to be an all-in-one solution that can help businesses understand customer behavior, segment customers, create targeted marketing campaigns, and measure the effectiveness of those campaigns.
Features
- One of the key features of Optimove is its ability to integrate data from multiple sources, such as CRM systems, transactional data, and behavioral data. This allows businesses to gain a more complete understanding of their customers and their behavior across different channels.
- Optimove uses advanced analytics and machine learning algorithms to segment based on customer behavior and preferences. This segmentation allows businesses to create targeted campaigns that are more likely to resonate with their customers.
- Optimove also offers a range of tools for creating and managing campaigns, including email and SMS marketing, push notifications, and in-app messaging. These tools allow businesses to deliver personalized messages to customers at the right time and on the right channel.
- One of the strengths of Optimove is its ability to measure the effectiveness of campaigns. It uses a range of metrics, including open rates, click-through rates, conversion rates, and revenue generated, to help businesses understand how their campaigns are performing.
Bloomreach Engagement
Bloomreach is a digital experience platform that helps businesses create personalized and relevant customer experiences across various touchpoints. One of the key components of Bloomreach’s platform is its Customer Data Platform (CDP), which enables businesses to collect, unify, and activate customer data to improve customer engagement and drive business outcomes.
Once the customer data is unified, Bloomreach’s CDP enables businesses to activate it through various channels, such as email, social media, web personalization, and advertising. This allows businesses to deliver personalized and relevant experiences to their customers, which can lead to higher engagement and conversions.
Features
- The platform uses machine learning algorithms to analyze customer data and identify patterns and trends. This enables businesses to gain valuable insights into their customers’ behavior and preferences, which can inform their marketing and sales strategies.
- The platform provides tools for data quality management, data privacy compliance, and data security, which are essential for businesses that collect and process customer data.
ActionIQ
ActionIQ is a platform for supporting consumer data that turns customer information into worthwhile experiences by controlling data governance, expenses, and performance. It consolidates information from all sources, segments audiences, starts omnichannel journeys, and offers real-time experience. It provides services to the media, retail, B2B, and financial services sectors.
It provides solutions for multi-channel campaign administration and measurement, flexible and intuitive audience generation, actionable information, and other things.
Features
- Ensures security in accordance with other privacy regulations, the GDPR, and the CCPA.
- Converge data into one location.
- Manage campaigns across several channels.
- Without doing any ETL data mapping, creates new audience qualities
- Design is made to provide useful insights into customer behavior.
Totango
Totango is a CDP tool that makes it simple to plan and manage the customer journey on a large scale. More than 5000 clients, including well-known ones like Zoom, Google, Trustpilot, and others, have confidence in it. Using pre-built trip templates, you can begin client journey mapping right now.
It includes functions such as identifying churn risk, managing to onboard, enhancing NPS, providing tailored onboarding alternatives, providing tailored metrics, and many more.
With the use of services like Objectives & KPIs, client segmentation, success plays, marketing, and resources, it handles onboarding initiatives.
Features
Data management can get underway with the help of pre-built route templates.
To get a comprehensive perspective of your clients, integrate your software with others like Salesforce, HubSpot, Zapier, Dropbox, Google Cloud Storage, and more.
Plan the experiences that customers have.
There are automated procedures available, along with customized communication.
Customer success campaigns, dynamic filtering, customer segmentation, engagement score, and more are additional features.
FAQ’s
What is a Customer Data Platform (CDP)?
A Customer Data Platform (CDP) is a software system that helps businesses collect, organize, and manage customer data from multiple sources, and provide a comprehensive view of the customer journey to drive personalized marketing campaigns and customer experiences.
What are the benefits of using a CDP for businesses?
Some of the key benefits of using a CDP for businesses include:
Consolidating customer data from multiple sources into a single, unified view
Enabling personalized marketing campaigns and customer experiences
Improving customer engagement and retention
Providing actionable insights for better decision-making
Streamlining data management and reducing operational costs
What factors should businesses consider when choosing a CDP?
When choosing a CDP, businesses should consider factors such as:
Data integration capabilities
Ease of use and customization
Personalization and segmentation capabilities
Security and data privacy features
Pricing and scalability
Customer support and training resources
How much does a CDP cost?
The cost of a CDP can vary depending on factors such as the size of the business, the number of data sources and records, and the specific features and capabilities needed. Some CDPs offer flexible pricing models based on usage, while others may charge a flat fee or require custom pricing based on specific needs.
Conclusion
There are many customer data platform (CDP) options available that can help businesses collect, unify, and activate customer data to improve customer engagement and drive business outcomes. Bloomreach, ActionIQ, and Totango are three popular CDP platforms that offer different features and capabilities. Ultimately, the best CDP for your business will depend on its size, needs, and budget. By researching the options available and conducting a thorough analysis of your business’s needs, you can make an informed decision and select the right CDP platform for your business.
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