Can you explain what WildJar is and what its functionality entails? WildJar is a software platform that is utilized to attribute, automate, and optimize inbound phone leads. The software provides features such as call recording and custom tagging to report on call conversions. It also allows for the attribution of a visitor’s digital journey based on the specific keywords that triggered their search behavior. Additionally, it integrates with reporting tools to measure the return on investment (ROI) for marketing and advertising expenses. WildJar also offers integration with Zapier.
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