What is the functionality of UXReality and how does it operate? UXReality operates using AI technology to generate precise eye-tracking data from a webcam. It combines users’ unconscious reactions with their responses (gathered through surveys and voice recordings) to gain a deeper understanding of genuine consumer feedback and the underlying reasons for their behavior. Additionally, it captures users’ facial expressions (through webcam facial coding) in conjunction with eye movements to create top-notch interfaces. Furthermore, it transforms a user’s smartphone into a smart tool that can record gaze, scrolling, and clicking actions when they interact with a website or application.
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