Can you explain what PlanCaster is and how it operates? PlanCaster is a tool that utilizes ex-factory, market research, and other external data to generate demand forecasts. It incorporates trade promotion and marketing planning procedures and allows for the creation and comparison of various budget scenarios. The demand planning process is automated, with manual intervention only required for exceptions. This results in more accurate and efficient planning, with the ability to automatically predict profit and turnover based on volume forecasts, pricing, discounts, and cost rates.
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