Can you provide an explanation of Littledata and its functioning? Littledata offers precise data for contemporary DTC brands by integrating sales, marketing, and customer data into the existing tools they use. It automatically combines sessions to offer a comprehensive overview of any Shopify or BigCommerce store. The data can be accessed through tools like GTM and Google Analytics, including GA4. It also conducts an audit of analytics setup to guarantee accurate tracking in Facebook Conversions API, Google Analytics, or Segment. This covers marketing channels, unique checkout flow, repeat purchases, and refunds.
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