
Overview
What is the purpose of Fivestars and how does it operate? Fivestars aims to promote the growth of businesses and communities by transforming every transaction into a meaningful connection. With a single rewards program, over 40 million individuals utilize Fivestars to earn rewards at more than 13,000 local establishments. Local businesses leverage Fivestars' comprehensive marketing program to attract more customers to their stores. Fivestars generates over $2.5 billion in local commerce annually through its network. Fivestars has secured $105 million in funding from HarbourVest, Menlo Ventures, Lightspeed, DCM, Y-Combinator, and other investors.
Expert review of Fivestars
Fivestars Review
Fivestars is a customer loyalty and marketing automation software that aims to help businesses attract and retain customers. With a range of features designed to enhance customer experience and increase revenue, Fivestars has gained popularity among small and medium-sized businesses. In this review, we will explore the key features, use cases, pros, and cons of Fivestars, providing you with a comprehensive overview of its capabilities and suitability for your business needs.
Key Takeaways
- Fivestars offers a comprehensive customer loyalty and marketing automation solution.
- The software provides businesses with the tools to attract, engage, and retain customers effectively.
- Fivestars offers personalized marketing campaigns and rewards to incentivize customer loyalty.
- The software integrates with popular point of sale (POS) systems, making it easy to implement and manage.
- Fivestars provides detailed analytics and reporting to track customer behavior and measure campaign effectiveness.
Table of Features
| Feature | Description |
|---|---|
| Customer Loyalty Program | Fivestars enables businesses to create and manage customized loyalty programs, offering rewards and incentives to customers based on their purchasing behavior. |
| Marketing Automation | The software provides automated marketing campaigns, including personalized messages, offers, and promotions. Businesses can segment their customer base and target specific groups with tailored marketing materials. |
| Online Reputation Management | Fivestars allows businesses to monitor and manage their online reputation by collecting and displaying customer reviews on popular review platforms. This feature helps businesses maintain a positive online presence and build trust with potential customers. |
| Customer Feedback Collection | The software offers tools for collecting customer feedback through surveys and reviews. This feature enables businesses to gain insights into customer satisfaction, identify areas for improvement, and respond to customer concerns promptly. |
| Analytics and Reporting | Fivestars provides detailed analytics and reporting features, allowing businesses to track customer behavior, measure campaign effectiveness, and gain valuable insights to optimize their marketing efforts and enhance customer experience. |
| Integration with POS Systems | Fivestars seamlessly integrates with various point of sale (POS) systems, eliminating the need for manual data entry. This integration enables businesses to automatically sync customer data and transaction history, ensuring accurate and up-to-date information. |
| Mobile App for Customers | Fivestars offers a mobile app for customers, providing an easy and convenient way for them to track their rewards, receive personalized offers, and engage with businesses. This feature enhances customer experience and encourages repeat visits. |
| Staff Management and Training | The software includes features for managing and training staff. Businesses can create and assign tasks, track employee performance, and provide training materials through the Fivestars platform. This functionality helps streamline operations and ensure consistent service quality. |
Use Cases
- Retail Stores: Fivestars is well-suited for retail businesses that want to implement a customer loyalty program to incentivize repeat purchases and increase customer retention. With personalized marketing campaigns and rewards, businesses can engage with customers and encourage them to choose their store over competitors.
- Restaurants and Cafes: Fivestars can benefit restaurants and cafes by allowing them to offer exclusive deals and discounts to loyal customers. By collecting customer feedback and managing online reviews, businesses can maintain a positive reputation and attract new customers.
- Salons and Spas: Fivestars can help salons and spas build long-term relationships with their clients. Loyalty programs and personalized offers can incentivize customers to make regular appointments, while the mobile app provides a convenient way for clients to access their rewards and book services.
- Gyms and Fitness Centers: Fivestars enables fitness businesses to reward customers for their loyalty and motivate them to achieve their fitness goals. By offering personalized promotions and tracking customer progress, gyms can enhance member engagement and retention.
Pros
- Easy Implementation: Fivestars seamlessly integrates with popular POS systems, making it easy to set up and start using the software.
- Customization Options: The software allows businesses to tailor loyalty programs and marketing campaigns to their specific needs, ensuring a personalized experience for customers.
- Comprehensive Analytics: Fivestars provides detailed analytics and reporting, empowering businesses to make data-driven decisions and optimize their marketing efforts effectively.
- Online Reputation Management: The software helps businesses manage their online reputation by collecting and showcasing customer reviews, enhancing credibility and trust.
- Mobile App for Customers: The mobile app allows customers to conveniently track their rewards, receive personalized offers, and engage with businesses, enhancing the overall customer experience.
Cons
- Cost: Fivestars pricing may be a barrier for small businesses with limited budgets, as it can be relatively expensive compared to other loyalty program software options.
- Limited Integrations: While Fivestars integrates with popular POS systems, it may not offer as many integrations with other business tools or platforms, limiting its flexibility for some businesses.
- Learning Curve: The software may have a slight learning curve for businesses new to loyalty programs and marketing automation, requiring time and effort to fully utilize its features.
Recommendation
Considering its comprehensive set of features, Fivestars is an excellent choice for businesses looking to implement a customer loyalty program and enhance their marketing efforts. With its easy-to-use interface, automation capabilities, and detailed analytics, Fivestars provides businesses with the tools they need to attract, engage, and retain customers effectively. However, small businesses with limited budgets should carefully consider the cost of the software and assess its value proposition before making a final decision. Overall, Fivestars is a powerful software solution for businesses seeking to build customer loyalty and drive revenue growth.
Fivestars pricing model
Quotation Based

Technical details
- Support: Business Hours Online
- Customer Type: Medium Business Small Business
- Location / Phone Number: San Francisco, California
- Deployment: SaaS/Web/Cloud Mobile - Android Mobile - iOS
- Official Website: https://www.fivestars.com/
- Category: Loyalty Management Software
Apibit summaries are researched from vendor documentation and public information. Features and prices change often, so confirm details with the vendor. See our editorial policy and advertiser disclosure.





