What is the function of Deep.BI and how does it operate? Deep.BI is a solution designed to assist media companies in managing their big data requirements and analytics. This solution gathers raw event data on various metrics, such as content performance and reader behavior on websites, as well as other publishing-related events. It then conducts real-time analysis on this data. With Deep.BI collecting the data itself, media companies gain more autonomy in selecting which metrics to track and devising strategies for measuring content performance. They can utilize both historical and real-time data. Additionally, Deep.BI offers industry expertise to recommend the types of data publishers should gather and the metrics they should monitor. Following data collection, Deep.BI can segment readers, enabling more effective targeting and personalized content and communication. All of this data can be consolidated within a customized dashboard.
