What is the function of Crayon Data’s maya.ai and how does it operate? Crayon Data’s maya.ai is a two-sided B2B2C platform that allows banks to connect their customers with merchants. On one side, the platform offers customers a personalized journey from discovery to fulfillment based on their preferences. On the other side, it provides a supply of merchant offers and enables these merchants to analyze opportunities, target relevant customers, onboard offers, and track performance. Banks can understand their customers’ preferences, select AI campaigns, and onboard suitable merchants. This leads to increased customer engagement for banks and a new source of revenue through affiliate income. The platform is compatible with any cloud system and utilizes carefully curated external datasets and proprietary AI algorithms to identify individual customer preferences and deliver personalized recommendations in real-time through user-friendly APIs across various customer touchpoints.









