What is the concept of Crafting emails and how does it function? Crafting emails provides a comprehensive solution for transforming designs into effective email campaigns. It involves creating and coding behavioral emails that are linked to customer interactions. It offers ready-to-use transactional and promotional email flows for SaaS and eCommerce. To better understand user demands and develop business requirements, it is crucial to begin with user research. By mapping content according to the user’s path, determining the appropriate tone of voice, and enhancing UX copy, a better understanding of the users can be achieved. Additionally, reusable components and email design systems can be created to align with the company’s branding guidelines. The conversion of designs to HTML and the testing of compatibility with popular email clients and mobile devices are also essential. Email plays a vital role in every business, and Crafting emails ensures that all email designs are responsive and functional on any device. Communication with users is facilitated through clear and concise language that is tailored to their journey. As the use of Dark Mode in email inboxes becomes more prevalent, Crafting emails supports both light and dark interfaces depending on user preferences while maintaining a high-quality appearance. Testing is conducted on popular email applications such as Outlook, Gmail, and iOS.
