What is the purpose and functionality of Cortex? Cortex is a platform designed for creative testing that allows you to evaluate content across various digital marketing platforms. Its primary goal is to determine the most effective content in terms of engagement and conversion. By tracking audience reactions to different channels, Cortex provides the necessary insights to create rules that enhance engagement. This allows you to optimize the return on each piece of content and establish a connection between your creative projects and commercial results. Cortex enables real-time measurement of the impact of creative excellence standards on media efficiency and content effectiveness. It also facilitates easy content sharing with creative collaborators. With its AI capabilities, Cortex analyzes your competitors, influencers, media outlets, and more, providing valuable insights on which creative decisions are yielding positive results and which are not. You can also analyze visual content trends that influence performance and create custom tags to track important aspects for your business.