What is the purpose and functionality of Conviva Audience Intelligence? Conviva Audience Intelligence assists businesses in building an engaged audience by delivering the appropriate content at the appropriate time. It allows businesses to acquire and engage viewers across various channels such as streaming, advertising, and social media. The platform creates behavioral segments for different types of viewers, such as sports enthusiasts, binge-watchers, and dedicated series followers. By utilizing Conviva Audience Intelligence, businesses can gain insights into their viewers’ preferences and behaviors across their own streaming platforms and social media channels. This software helps redefine content strategies by providing a deeper understanding of viewers. Streaming platforms can also use Conviva Audience Intelligence to analyze how viewing habits differ among various audience segments. The platform also offers features such as post search, automatic tagging, social leaderboards, and paid social measurement, which provide comprehensive insights for audience growth, post engagement, and video views. Additionally, it includes logo detection, support for various social platforms, easy data exports, and an all-in-one dashboard for convenient management.
