What is the purpose and functionality of Cloutly? Cloutly is a software platform designed to help businesses collect reviews and maintain their reputation. The software provides various tools for creating personalized branded reviews and sending invitations to customers via email or SMS. It also allows for team collaboration and the ability to respond privately to negative reviews, ensuring a consistent stream of authentic feedback. Additionally, Cloutly enables businesses to showcase reviews from multiple review sites on their own website. The software integrates with popular platforms such as Zapier and Salesforce, making it suitable for small and medium-sized companies.