What is the purpose of Cloudinary and how does it function? Cloudinary is a software designed to assist with the uploading and optimization of images and videos. It allows businesses to fully utilize their media assets to create visually appealing experiences. With features such as quick loading and high quality, Cloudinary automatically generates variations of images and videos and delivers responsive encounters to enhance conversion rates. Through user-friendly interfaces and APIs, individuals can store, optimize, deliver, and edit their media assets. This software provides comprehensive image transformation and advanced video experiences, resulting in faster loading times for applications and websites. It reduces the size of media files while maintaining visual quality, leading to increased user engagement. Additionally, Cloudinary promotes collaboration, streamlines productivity, and removes content barriers. The software offers an interactive interface with configurable widgets for managing assets and seamlessly integrates with other upstream and downstream applications in one’s tech stack.

Cloudinary Pricing Model

Freemium , Subscription , Quotation Based

Cloudinary Screenshots


Workflow Management, Reporting (Analytics), Search (Filter), Access Control, Metadata Management, Asset Sharing, Asset Library, Asset Categorization, Customizable Branding, Version Control

Technical Details

  • Support24/7 (Live rep) Online
  • Customer TypeLarge Enterprises Medium Business Small Business
  • API
  • Location / Phone NumberSanta Clara
  • California
  • DeploymentSaaS/Web/Cloud
  • Official Website
  • CategoryDigital Asset Management Software


David Bond

David Bond

Senior editor

David is a well-known advocate for the implementation of cloud-based solutions and automation tools for small businesses. He strongly believes that this technology solutions for small businesses and startups are the thing that provide true edge on the market. He writes primarily about project management and sales software.