What is the purpose of Cloudinary and how does it function? Cloudinary is a software designed to assist with the uploading and optimization of images and videos. It allows businesses to fully utilize their media assets to create visually appealing experiences. With features such as quick loading and high quality, Cloudinary automatically generates variations of images and videos and delivers responsive encounters to enhance conversion rates. Through user-friendly interfaces and APIs, individuals can store, optimize, deliver, and edit their media assets. This software provides comprehensive image transformation and advanced video experiences, resulting in faster loading times for applications and websites. It reduces the size of media files while maintaining visual quality, leading to increased user engagement. Additionally, Cloudinary promotes collaboration, streamlines productivity, and removes content barriers. The software offers an interactive interface with configurable widgets for managing assets and seamlessly integrates with other upstream and downstream applications in one’s tech stack.